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Kuptura pitch deck

Kuptura pitch deck

Kuptura is a mobile app that reimagines the future of zero waste

Demo vid:


Shanelle Recheta

March 18, 2021

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  1. Kuptura • Cashier can scan QR codes using a regular

    smartphone • Rewards are based not just on how much they spend, but also on how frequently they shop and how long they have been a customer • To promote customer engagement and loyalty, points are store-specific. E.g. points accumulated from CBTL cannot be claimed for promos in Starbucks • If store belongs to a group of companies, cross-merchant rewards system can be availed
  2. ” - F.A. Ardiente Milktea Superconsumer UP Diliman, Quezon City

    Market Validation “OOOOOOOOH amazing! Applicable sa maraming stores. Tamad ako magipon ng stickers. May [loyalty] card ako pero tamad din ako magload. Tapos tamad din ako mag-apps hahaha kaya nice nice! Hindi hassle!”
  3. RETURN ON INVESTMENT The average bubble tea shop serves between

    150-300 bubble teas per day Assuming disposable cups are worth Php 0.50/each, each store saves minimum of Php 2,250 per month • Print permanence of pigment-based ink (typically used in industrial applications): 2 years • QR code stored in mobile app in case of fading • Potential future application: RFID embed DIGITAL Kuptura Cups Pricing MATERIAL AMOUNT Reusable Cup Php 60 QR Printing Service Php 40 Total Php 100
  4. PRODUCTION STORY • For commercial production, Kuptura Co. will partner

    with a tumbler printing shop for the QR code printing • Reusable tumblers with QR codes will be sold to consumers • Kuptura Co. will partner with beverage shops and offer to print QR codes on their cups and tumblers • An alternative to heat printing would be handheld inkjet printer for instant QR code print
  5. USER STORY • For users who already own a tumbler,

    the digital QR code on the app can be shown to the cashier (this code can be scanned using a regular smartphone) • For users who DO NOT own a tumbler yet, reusable tumblers with QR codes can be purchased from Kuptura Co. • For users who are frequent visitors of certain beverage shops, they can show the QR code to the cashier when they reuse the store’s cup and points will be added to their account
  6. CHANNEL SALES • Local beverage stores: ◦ Coffee shops ◦

    Milk tea kiosks ◦ Milkshake kiosks (zagu, quickly) ◦ Fruit shake kiosks OBTAINABLE MARKET
  7. THE TEAM Ian Oderon Front end dev Janjan Medina UI/UX

    Designer Gelo De Vera Back end dev DEVELOPERS DESIGNERS Carl Roncal Art direction Bea de Borja Animator/Graphic Designer MARKETING Shanelle Recheta Business Development Justin Domingo Social Media Manager
  8. Future Features • Platform as a service sold to businesses

    that use single use packaging or disposables (reusable straw, tupperware, ecobag, etc) - developers will retrofit the loyalty program and hypertargeted/geo-targeted ads in the app to the partner business’ sales model • Mobile digital wallet • Change savings • Blockchain • Zero-waste management • Partnership with other beverage industry - related consumer goods using disposable or single use packaging • Data analytics for hypertargeted ads and promos • Gamified raffles and vouchers • Transferrable rewards to social entreps or partner foundations • Digital marketplace for partner junkshops and orgs willing to take returned cups and bottles from partner merchants