How To Get Started With 

 79% of hiring managers / recruiters review online information about applicants  70% said they rejected people based on the information they found  89% of companies will use Social Media Networks for recruiting in 2011 Up 6% from 2010 Source CareerEnlightenment.com 

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 Business focused  #1 Social Media tool used by employers  80% of employers use LinkedIn to find talent  Your online resume  Company pages  Built in job board  Groups Source CareerEnlightenment.com 

 Complete your profile  Target your audience  Connect with your industry  Share relevant content 

 Massive User Base More than 800 million active users  Utilises Personal Connections Average user has 130 friends  Businesses are on Facebook Advertising and Connecting with customers  Personal vs. Professional Source Facebook.com 

 Make use of Apps  Branch Out / Career.com  BeKnown / Monster.ca  Clean up your profile  Check your privacy settings  ‘Like’ company pages so you can see what they are doing 

 140 characters or less  Real time relevance  The past stays there  People are talking  Trends  Companies  Advice 

 Learn the language  ‘hash tag’ ‘retweet’ ‘DM’  Start slowly and with purpose  Active participation is essential  Add value to the conversation  General rule 80% professional 20% personal  While there is value in retweeting, let people hear what you have to say 

 Google - #1 Search engine in the world  You Tube - #2 Search engine (owned by Google)  Quora – Industry questions and answers  Blogger – Personal website  Wordpress – Personal website  About.me – Custom profile / launch site 

 Pick one site to get started with  Take the time to set up your profile 

 Social media will never fully replace face to face meetings  In person networking  Interviews  Professional looking profile picture  Shows the employer you are a real person  Simple headshot  All you need is a friend with a camera  Your online actions affect how employers perceive you 

 Take steps to correct any negatives  Drunken pictures from parties  Checking updates for spelling mistakes  Clarity and content are important  Updates about your lunch are not going to interest people 

 Rushing can lead to mistakes and a negative reputation  Start out slowly  Seek advice from experts  Be part of the conversation