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Social Media and Job Search for Beginners

Social Media and Job Search for Beginners

A companion slide show for my blog posting on Social Media and Job Search for Beginners here: http://bit.ly/uG39LU

Andrew Bassingthwaighte

November 15, 2011
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  1.  79% of hiring managers / recruiters review online information

    about applicants  70% said they rejected people based on the information they found  89% of companies will use Social Media Networks for recruiting in 2011 Up 6% from 2010 Source CareerEnlightenment.com
  2.  Business focused  #1 Social Media tool used by

    employers  80% of employers use LinkedIn to find talent  Your online resume  Company pages  Built in job board  Groups Source CareerEnlightenment.com
  3.  Complete your profile  Target your audience  Connect

    with your industry  Share relevant content
  4.  Massive User Base More than 800 million active users

     Utilises Personal Connections Average user has 130 friends  Businesses are on Facebook Advertising and Connecting with customers  Personal vs. Professional Source Facebook.com
  5.  Make use of Apps  Branch Out / Career.com

     BeKnown / Monster.ca  Clean up your profile  Check your privacy settings  ‘Like’ company pages so you can see what they are doing
  6.  140 characters or less  Real time relevance 

    The past stays there  People are talking  Trends  Companies  Advice
  7.  Learn the language  ‘hash tag’ ‘retweet’ ‘DM’ 

    Start slowly and with purpose  Active participation is essential  Add value to the conversation  General rule 80% professional 20% personal  While there is value in retweeting, let people hear what you have to say
  8.  Google - #1 Search engine in the world 

    You Tube - #2 Search engine (owned by Google)  Quora – Industry questions and answers  Blogger – Personal website  Wordpress – Personal website  About.me – Custom profile / launch site
  9.  Pick one site to get started with  Take

    the time to set up your profile
  10.  Social media will never fully replace face to face

    meetings  In person networking  Interviews  Professional looking profile picture  Shows the employer you are a real person  Simple headshot  All you need is a friend with a camera  Your online actions affect how employers perceive you
  11.  Take steps to correct any negatives  Drunken pictures

    from parties  Checking updates for spelling mistakes  Clarity and content are important  Updates about your lunch are not going to interest people
  12.  Rushing can lead to mistakes and a negative reputation

     Start out slowly  Seek advice from experts  Be part of the conversation