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Make Twitter work for you with @technicalfault https://www.flickr.com/photos/tripletsisters/7692708314/ using CC-BY-2.0

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Make it work for you Aims •  Consider the purpose of Twitter •  Tips for growing your Twitter following •  How to search Twitter effectively •  Useful apps and tools for managing Twitter •  Answering your questions

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Make it work for you Learning outcomes •  Able to track and grow your Twitter numbers •  Understand effective tweets and measurement •  Effectively search Twitter for topics + hashtags •  Manage and create useful lists •  Understand Twitter tools for managing followers

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Make it work for you What is Twitter? •  Short messages, shared with friends and beyond •  Invented for small groups to communicate •  Created in July 2006 •  Exploded in use after 2007 SxSW festival •  274 million+ active accounts (smaller than Facebook) UK (fourth largest). Manchester top 3 in Europe 2 billion search queries per day

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Make it work for you Tim Berners-Lee tweets from the London 2012 opening ceremony (up to 900 million viewers!)

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Make it work for you Why do you want to tweet? •  Set your organisation’s goals •  What action should your followers take? •  Tailor your content towards your goals

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Make it work for you Six key principles for being a good Twitter Citizen Adapted from Antony Mayfield, iCrossing What is Social Media?

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Make it work for you Participation

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Make it work for you Openness “At Twitter, we believe that the open exchange of information can have a positive global impact”

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Make it work for you Conversation

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Make it work for you Community

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Make it work for you Connectedness

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Make it work for you Modern screenshot of the first tweet

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Make it work for you Growing your Twitter account •  It won’t happen overnight – it’s a long-term process. •  First step is to get an account if you don’t already ;-) •  Consider your goals and manage expectations •  Every tweet is potentially golden •  Content + Conversation = conversion (hopefully)

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Make it work for you Twitter Glossary •  Mention: when you mention an account in your tweet, e.g. “glad your parcel arrived @technicalfault!”

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Make it work for you Twitter Glossary •  Retweet: sharing a tweet by another user – using ‘retweet’, you can instantly forward to your followers

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Make it work for you Twitter Glossary •  Message: a private message to a particular user that’s already following you

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Make it work for you Twitter Glossary •  Hashtag: #weather – ‘theme’ for your tweet. Users can click on these to see other similarly-themed tweets

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Make it work for you Make Twitter interesting •  Share: Photos and ‘behind the scenes’ info about your organisation •  Listen: monitor comments about you/what you do •  Ask: your followers have valuable insight and shows you’re listening •  Respond: to compliments and feedback

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Make it work for you Engage on Twitter •  Reward: special offers + time-sensitive deals •  Demonstrate: wider leadership and know-how •  Champion stakeholders: RT and reply to great tweets •  Establish the right voice: a direct, genuine, likeable tone Twitter for Business guide http://business.twitter.com

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Make it work for you How do you get clicks? •  Write tweets between 120-130 characters •  Place links ~25% of the way through •  Tweet your links at a slower pace (Buffer) •  Choose the right words and phrases •  Experiment using the paper.li system •  Use action words: more verbs, fewer nouns •  Tweet on the weekends •  Tweet later in the day Dan Zarrella, Hubspot How to: Get more clicks on Twitter http://danzarrella.com/infographic- how-to-get-more-clicks-on- twitter.html

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Make it work for you Tracking Tweets •  Sign-up to Twitter ads The Twitter ad interface lets you analyse each message for reach and click-throughs

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Make it work for you Searching Twitter •  Official Twitter search: http://search.twitter.com Identify ‘top’ tweets for topics •  You can search any words, not just a hashtag. Hashtags are useful for events + tracking rarely for casual tweets

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Make it work for you Useful Twitter apps •  Dump Twitter.com and the official Twitter apps! UI seems more geared to advertisers than users •  Key apps I find useful include: TweetBot for iPhone, iPad Mac Fenix for Android TweetDeck for Chrome MetroTwit for Windows

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Make it work for you Useful Twitter apps •  Buffer: http://bufferapp.com Set your tweets to be sent automatically throughout the day – works on mobile + desktop

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Make it work for you Using Twitter lists •  You can add anyone to a list you create at https://twitter.com//lists •  Lists allow you to constantly monitor what members of that list are tweeting •  Useful to monitor influencers, decision-makers, news feeds or even competitors! •  Lists can be used to manage vast followings

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Make it work for you Using Twitter lists •  Example lists: •  Team members at Government Digital Service https://twitter.com/gdsteam/lists/team •  Manchester Digital council https://twitter.com/McrDig/lists/council

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Make it work for you Learning outcomes •  Able to track and grow your Twitter numbers •  Understand effective tweets and measurement •  Effectively search Twitter for topics + hashtags •  Manage and create useful lists •  Understand Twitter tools for managing followers

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Make it work for you Questions?

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Make it work for you End of Presentation

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Make it work for you Sources •  Anthony Mayfield, iCrossing •  http://icrossing.com/ebooks •  Content licensed under Creative Commons Attribution-NoDerivs 2.5 •  Images from Flickr and Stockexchange. See notes view for links and credit. •  Dan Zarella: http://danzarrella.com/infographic-how-to-get-more-clicks-on- twitter.html •  Twitter for Business: http://business.twitter.com/