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Make Twitter work for you

Josh R
September 24, 2014

Make Twitter work for you

Are you on Twitter but want to use it more effectively? In this session co-organiser of Manchester Social Media Café Josh R (@technicalfault) gave you the advice and tips you need to get the most out

Josh R

September 24, 2014
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Transcript

  1. Make Twitter work for you with @technicalfault
    https://www.flickr.com/photos/tripletsisters/7692708314/ using CC-BY-2.0

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  2. Make it work for you
    Aims
    •  Consider the purpose of Twitter
    •  Tips for growing your Twitter following
    •  How to search Twitter effectively
    •  Useful apps and tools for managing Twitter
    •  Answering your questions

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  3. Make it work for you
    Learning outcomes
    •  Able to track and grow your Twitter numbers
    •  Understand effective tweets and measurement
    •  Effectively search Twitter for topics + hashtags
    •  Manage and create useful lists
    •  Understand Twitter tools for managing followers

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  4. Make it work for you
    What is Twitter?
    •  Short messages, shared with friends and beyond
    •  Invented for small groups to communicate
    •  Created in July 2006
    •  Exploded in use after 2007 SxSW festival
    •  274 million+ active accounts (smaller than Facebook)
    UK (fourth largest). Manchester top 3 in Europe
    2 billion search queries per day

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  5. Make it work for you
    Tim Berners-Lee tweets from the London 2012 opening ceremony
    (up to 900 million viewers!)

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  6. Make it work for you
    Why do you want to tweet?
    •  Set your organisation’s goals
    •  What action should your followers take?
    •  Tailor your content towards your goals

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  7. Make it work for you
    Six key principles for being
    a good Twitter Citizen
    Adapted from
    Antony Mayfield, iCrossing
    What is Social Media?

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  8. Make it work for you
    Participation

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  9. Make it work for you
    Openness
    “At Twitter, we believe that the open exchange of
    information can have a positive global impact”

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  10. Make it work for you
    Conversation

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  11. Make it work for you
    Community

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  12. Make it work for you
    Connectedness

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  13. Make it work for you
    Modern screenshot of the first tweet

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  14. Make it work for you
    Growing your Twitter account
    •  It won’t happen overnight – it’s a long-term process.
    •  First step is to get an account if you don’t already ;-)
    •  Consider your goals and manage expectations
    •  Every tweet is potentially golden
    •  Content + Conversation = conversion (hopefully)

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  15. Make it work for you
    Twitter Glossary
    •  Mention: when you mention an account in your tweet,
    e.g. “glad your parcel arrived @technicalfault!”

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  16. Make it work for you
    Twitter Glossary
    •  Retweet: sharing a tweet by another user – using
    ‘retweet’, you can instantly forward to your followers

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  17. Make it work for you
    Twitter Glossary
    •  Message: a private message to a particular user that’s
    already following you

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  18. Make it work for you
    Twitter Glossary
    •  Hashtag: #weather – ‘theme’ for your tweet. Users can
    click on these to see other similarly-themed tweets

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  19. Make it work for you
    Make Twitter interesting
    •  Share: Photos and ‘behind the scenes’ info about your
    organisation
    •  Listen: monitor comments about you/what you do
    •  Ask: your followers have valuable insight and shows
    you’re listening
    •  Respond: to compliments and feedback

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  20. Make it work for you
    Engage on Twitter
    •  Reward: special offers + time-sensitive deals
    •  Demonstrate: wider leadership and know-how
    •  Champion stakeholders: RT and reply to great tweets
    •  Establish the right voice: a direct, genuine, likeable
    tone
    Twitter for Business guide
    http://business.twitter.com

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  21. Make it work for you
    How do you get clicks?
    •  Write tweets between 120-130 characters
    •  Place links ~25% of the way through
    •  Tweet your links at a slower pace (Buffer)
    •  Choose the right words and phrases
    •  Experiment using the paper.li system
    •  Use action words: more verbs, fewer nouns
    •  Tweet on the weekends
    •  Tweet later in the day
    Dan Zarrella, Hubspot
    How to: Get more clicks on Twitter
    http://danzarrella.com/infographic-
    how-to-get-more-clicks-on-
    twitter.html

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  22. Make it work for you
    Tracking Tweets
    •  Sign-up to Twitter ads
    The Twitter ad interface lets you analyse each
    message for reach and click-throughs

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  23. Make it work for you
    Searching Twitter
    •  Official Twitter search: http://search.twitter.com
    Identify ‘top’ tweets for topics
    •  You can search any words, not just a hashtag.
    Hashtags are useful for events + tracking
    rarely for casual tweets

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  24. Make it work for you
    Useful Twitter apps
    •  Dump Twitter.com and the official Twitter apps!
    UI seems more geared to advertisers than users
    •  Key apps I find useful include:
    TweetBot for iPhone, iPad Mac
    Fenix for Android
    TweetDeck for Chrome
    MetroTwit for Windows

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  25. Make it work for you
    Useful Twitter apps
    •  Buffer: http://bufferapp.com
    Set your tweets to be sent automatically
    throughout the day – works on mobile + desktop

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  26. Make it work for you
    Using Twitter lists
    •  You can add anyone to a list you create at
    https://twitter.com//lists
    •  Lists allow you to constantly monitor what
    members of that list are tweeting
    •  Useful to monitor influencers, decision-makers,
    news feeds or even competitors!
    •  Lists can be used to manage vast followings

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  27. Make it work for you
    Using Twitter lists
    •  Example lists:
    •  Team members at Government Digital Service
    https://twitter.com/gdsteam/lists/team
    •  Manchester Digital council
    https://twitter.com/McrDig/lists/council

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  28. Make it work for you
    Learning outcomes
    •  Able to track and grow your Twitter numbers
    •  Understand effective tweets and measurement
    •  Effectively search Twitter for topics + hashtags
    •  Manage and create useful lists
    •  Understand Twitter tools for managing followers

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  29. Make it work for you
    Questions?

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  30. Make it work for you
    End of Presentation

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  31. Make it work for you
    Sources
    •  Anthony Mayfield, iCrossing
    •  http://icrossing.com/ebooks
    •  Content licensed under Creative Commons Attribution-NoDerivs
    2.5
    •  Images from Flickr and Stockexchange. See notes view for links and
    credit.
    •  Dan Zarella:
    http://danzarrella.com/infographic-how-to-get-more-clicks-on-
    twitter.html
    •  Twitter for Business: http://business.twitter.com/

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