Make Twitter work for you

Are you on Twitter but want to use it more effectively? In this session co-organiser of Manchester Social Media Café Josh R (@technicalfault) gave you the advice and tips you need to get the most out

Transcript

1. Make Twitter work for you with @technicalfault https://www.flickr.com/photos/tripletsisters/7692708314/ using CC-BY-2.0
2. Make it work for you Aims •  Consider the purpose of Twitter •  Tips for growing your Twitter following •  How to search Twitter effectively •  Useful apps and tools for managing Twitter •  Answering your questions
3. Make it work for you Learning outcomes •  Able to track and grow your Twitter numbers •  Understand effective tweets and measurement •  Effectively search Twitter for topics + hashtags •  Manage and create useful lists •  Understand Twitter tools for managing followers
4. Make it work for you What is Twitter? •  Short messages, shared with friends and beyond •  Invented for small groups to communicate •  Created in July 2006 •  Exploded in use after 2007 SxSW festival •  274 million+ active accounts (smaller than Facebook) UK (fourth largest). Manchester top 3 in Europe 2 billion search queries per day
5. Make it work for you Tim Berners-Lee tweets from the London 2012 opening ceremony (up to 900 million viewers!)
6. Make it work for you Why do you want to tweet? •  Set your organisation’s goals •  What action should your followers take? •  Tailor your content towards your goals
7. Make it work for you Six key principles for being a good Twitter Citizen Adapted from Antony Mayfield, iCrossing What is Social Media?
8. Make it work for you Participation
9. Make it work for you Openness “At Twitter, we believe that the open exchange of information can have a positive global impact”
10. Make it work for you Conversation
11. Make it work for you Community
12. Make it work for you Connectedness
13. Make it work for you Modern screenshot of the first tweet
14. Make it work for you Growing your Twitter account •  It won’t happen overnight – it’s a long-term process. •  First step is to get an account if you don’t already ;-) •  Consider your goals and manage expectations •  Every tweet is potentially golden •  Content + Conversation = conversion (hopefully)
15. Make it work for you Twitter Glossary •  Mention: when you mention an account in your tweet, e.g. “glad your parcel arrived @technicalfault!”
16. Make it work for you Twitter Glossary •  Retweet: sharing a tweet by another user – using ‘retweet’, you can instantly forward to your followers
17. Make it work for you Twitter Glossary •  Message: a private message to a particular user that’s already following you
18. Make it work for you Twitter Glossary •  Hashtag: #weather – ‘theme’ for your tweet. Users can click on these to see other similarly-themed tweets
19. Make it work for you Make Twitter interesting •  Share: Photos and ‘behind the scenes’ info about your organisation •  Listen: monitor comments about you/what you do •  Ask: your followers have valuable insight and shows you’re listening •  Respond: to compliments and feedback
20. Make it work for you Engage on Twitter •  Reward: special offers + time-sensitive deals •  Demonstrate: wider leadership and know-how •  Champion stakeholders: RT and reply to great tweets •  Establish the right voice: a direct, genuine, likeable tone Twitter for Business guide http://business.twitter.com
21. Make it work for you How do you get clicks? •  Write tweets between 120-130 characters •  Place links ~25% of the way through •  Tweet your links at a slower pace (Buffer) •  Choose the right words and phrases •  Experiment using the paper.li system •  Use action words: more verbs, fewer nouns •  Tweet on the weekends •  Tweet later in the day Dan Zarrella, Hubspot How to: Get more clicks on Twitter http://danzarrella.com/infographic- how-to-get-more-clicks-on- twitter.html
22. Make it work for you Tracking Tweets •  Sign-up to Twitter ads The Twitter ad interface lets you analyse each message for reach and click-throughs
23. Make it work for you Searching Twitter •  Official Twitter search: http://search.twitter.com Identify ‘top’ tweets for topics •  You can search any words, not just a hashtag. Hashtags are useful for events + tracking rarely for casual tweets
24. Make it work for you Useful Twitter apps •  Dump Twitter.com and the official Twitter apps! UI seems more geared to advertisers than users •  Key apps I find useful include: TweetBot for iPhone, iPad Mac Fenix for Android TweetDeck for Chrome MetroTwit for Windows
25. Make it work for you Useful Twitter apps •  Buffer: http://bufferapp.com Set your tweets to be sent automatically throughout the day – works on mobile + desktop
26. Make it work for you Using Twitter lists •  You can add anyone to a list you create at https://twitter.com/<username>/lists •  Lists allow you to constantly monitor what members of that list are tweeting •  Useful to monitor influencers, decision-makers, news feeds or even competitors! •  Lists can be used to manage vast followings
27. Make it work for you Using Twitter lists •  Example lists: •  Team members at Government Digital Service https://twitter.com/gdsteam/lists/team •  Manchester Digital council https://twitter.com/McrDig/lists/council
28. Make it work for you Learning outcomes •  Able to track and grow your Twitter numbers •  Understand effective tweets and measurement •  Effectively search Twitter for topics + hashtags •  Manage and create useful lists •  Understand Twitter tools for managing followers
29. Make it work for you Questions?
30. Make it work for you End of Presentation
31. Make it work for you Sources •  Anthony Mayfield, iCrossing •  http://icrossing.com/ebooks •  Content licensed under Creative Commons Attribution-NoDerivs 2.5 •  Images from Flickr and Stockexchange. See notes view for links and credit. •  Dan Zarella: http://danzarrella.com/infographic-how-to-get-more-clicks-on- twitter.html •  Twitter for Business: http://business.twitter.com/