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Crea%ng
a
Data-‐Driven
Business
David
Cancel
-‐
@dcancel
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“In
God
we
trust;
all
others
must
bring
data.”
-‐
W.
Edwards
Deming
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Hi,
I’m
@dcancel
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I’m
a
data
geek
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Before
we
get
started…
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Talking,
Reading,
and
Dreaming
are
Worthless.
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#JFDI
Just
Fucking
Do
It
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Data
alone
is
useless.
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Op%mize
your
business
for
learning
not
data.
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Use
data
to
validate
your
assump%ons.
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Not
to
make
decisions
for
you.
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Time
to
talk
data.
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?
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Data-‐driven
teams
are
stronger.
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Shared
metrics
==
clear
feedback
loop.
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A/B
Tes%ng
won’t
save
your
business.
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Remember
it’s
about
valida%ng
your
assump%ons.
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Always
Be
Tes%ng.
Just
don’t
be
stupid.
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Hard
to
perform
worse
than
the
average…
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“The
average
conversion
rate
in
the
United
States
of
America
whether
you're
selling
elephants
or
iPods.”
Avinash
Kaushik
-‐
AnalyIcs
Evangelist,
Google
2%
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#FAIL
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Data-‐driven
teams
can
fail
faster.
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Why
is
failing
good?
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“Angry
Birds
became
an
overnight
success…
aYer
51
failures.”
-‐
Don
Dodge
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It
took
the
inventors
409
tries
to
get
the
formula
right.
-‐
Wikipedia
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Guitar
Hero
a
10
year
overnight
success.
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Whoops!
Wrong
iRobot…
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iRobot
a
12
year
overnight
success.
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Start
Today
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The
Opera%ng
Dashboard
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A
single
place
to
measure
your
business
health.
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Company-‐wide
dashboard
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All
ini%a%ves
should
improve
your
opera%ng
metrics.
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Conversion
Funnels
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Sales
funnels
kick
ass.
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Daily
Sales
Performance
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The
ul%mate
in
accountability.
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The
ul%mate
in
transparency!
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Churn
Performance
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NPS
Surveys
–
Internal
+
External
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Cohort
Analysis
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Without
a
cohort
analysis
you
are
flying
blind
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Are
your
new
customers
beger
or
worse?
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No
clue
un%l
you’ve
done
a
cohort
analysis.
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What
really
magers?
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Happy Customers
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Success
==
Happy
customers
and
a
happy
team.
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Thank
you
David
Cancel