Creating a Data-Driven Business

Presentation that I gave at the 2011 Business of Software Conference.

Transcript

1. Crea%ng  a   Data-­‐Driven   Business   David  Cancel  -­‐  @dcancel  
2. “In  God  we  trust;  all   others  must  bring  data.”     -­‐  W.  Edwards  Deming  
3. Hi,  I’m  @dcancel  
5. I’m  a  data  geek  
6. Before  we  get   started…  
8. Talking,  Reading,  and   Dreaming  are  Worthless.  
9. #JFDI   Just  Fucking  Do  It  
10. Data  alone  is  useless.    
11. Op%mize  your  business   for  learning  not  data.    
12. Use  data  to  validate   your  assump%ons.    
13. Not  to  make  decisions   for  you.    
14. Time  to  talk  data.    
16. ?  
17. Data-­‐driven  teams   are  stronger.    
18. Shared  metrics  ==  clear   feedback  loop.  
19. A/B  Tes%ng  won’t  save   your  business.  
20. Remember  it’s   about  valida%ng   your  assump%ons.  
21. Always  Be  Tes%ng.   Just  don’t  be   stupid.  
22. Hard  to  perform   worse  than  the   average…    
23. “The  average  conversion  rate  in  the  United  States  of   America  whether  you're  selling  elephants  or  iPods.”   Avinash  Kaushik  -­‐  AnalyIcs  Evangelist,  Google   2%  
24. #FAIL  
25. Data-­‐driven  teams   can  fail  faster.    
26. Why  is  failing   good?  
27. “Angry  Birds  became   an  overnight  success… aYer  51  failures.”   -­‐  Don  Dodge  
28. It  took  the  inventors   409  tries  to  get  the   formula  right.   -­‐  Wikipedia  
29. Guitar  Hero  a  10  year   overnight  success.  
30. Whoops!  Wrong   iRobot…  
31. iRobot  a  12  year   overnight  success.  
32. Start  Today  
33. The  Opera%ng   Dashboard  
34. A  single  place  to   measure  your   business  health.  
35. Company-­‐wide   dashboard  
36. All  ini%a%ves   should  improve   your  opera%ng   metrics.  
37. Conversion  Funnels  
38. Sales  funnels     kick  ass.  
42. Daily  Sales   Performance  
43. The  ul%mate  in     accountability.  
44. The  ul%mate  in     transparency!  
46. Churn  Performance  
48. NPS  Surveys  –   Internal  +  External  
52. Cohort  Analysis  
55. Without  a  cohort   analysis  you  are   flying  blind  
56. Are  your  new   customers  beger   or  worse?  
57. No  clue  un%l   you’ve  done  a   cohort  analysis.  
58. What  really  magers?  
61. Happy Customers
62. Success  ==  Happy   customers  and  a   happy  team.  
63. Thank  you   David  Cancel