Creating and Selling Mobile Apps

by Andri Yadi

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creating & selling mobile apps UNPAS, apr 24, 2012 Andri Yadi andri (at) dycode (dot) com @andri_yadi

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about me

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the ceo of

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start a company & code for food 9 years in mobile development

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4 years in a row

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President id-ObjectiveC [email protected] The only (real) iOS developers community in Indonesia 2011

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2011 - now

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a movie freak

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a social mobile app around movies and cinemas

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movreak for all mobile platforms

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there’s a (kind of) new comer in application business & technology

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Mobile Apps

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1988 2007 2010 ? Motorola 4500x iPhone iPad before iPhone after iPhone the history of mobile devices

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7% 8% 10% 10% 54% 5% 5% 1% Apple HTC RIM Nokia SE Samsung Motorola LG Operating Share Top Mobile Vendors Q2 2007 15% 11% 7% 67% Apple HTC RIM Samsung Operating Profit Share Top Mobile Vendors Q2 2011 © asymco.com

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4.6 Billion mobile phones 70% of planet population

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global smartphone penetration is nearing 10% ∼ 600M © asymco.com 42 sampled countries

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smartphone platforms share sept 2011 © asymco.com non-smart & smartphone smartphone

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smartphone sales to pass computers in 2012 – Morgan Stanley tablet sales to match desktop in 2013 – Morgan Stanley by 2013, mobile phones will overtake PCs as the most common web access device worldwide – Merrill Lynch report by 2015, feature phones in Japan will vanish – GREE CEO Yoshikazu Tanaka

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i need apps!

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how to develop mobile apps?

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windows phone 7 Silverlight & XNA Visual Studio 2010 + WP7 Add-in Expression Blend or Windows Phone SDK (VS2010 Express + Simulator + Expression Blend for WP7 + XNA Game Studio + Advertising SDK)

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C++ Qt SDK & Qt Creator IDE Qt Quick (QML) Nokia - Symbian & MeeGo

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Series 40, S60, Symbian^3 NetBeans or Eclipse Nokia SDK for Java (v1.1b) (with in-app purchase) Nokia - Java

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HTML, JS, CSS Nokia Web Tools (v1.5) for Series40 Symbian WRT Nokia Mobile Web Components Web-enabled app with Qt Nokia - Web Runtime

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Objective-C & Web Runtime iOS SDK + Xcode iOS Dev. Program (to test on the devices & apps submission) iOS devices would be cool!

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Java, NDK, Web Runtime, Adobe Air Android SDK Eclipse + ADT Plugin Android Platforms

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Java Eclipse + BB Java Plug-in BlackBerry Java SDK (4.x - 7.x) BB Smartphone simulator Tips: download full installer

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WebWorks Ripple Emulator

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BB Tablet OS (aka. QNX) Adobe AIR SDK BlackBerry WebWork SDK for tablet BlackBerry Native SDK for Tablet OS BlackBerry Runtime for Android Apps VMWare to run the simulator Tablet OS image

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Powerful Weak Easy Hard Mobile web Java ME C++

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learn mobile apps platforms iOS: http://developer.apple.com/ios Windows Phone 7: http://create.msdn.com Nokia Symbian & MeeGo: http://developer.nokia.com Android: http://developer.android.com/ BlackBerry: http://us.blackberry.com/developers/

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local communities iOS: [email protected] Windows Phone 7: http://geeks.netindonesia.net [email protected] Nokia Symbian/Java/Qt: http://nice.or.id Android: [email protected]

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developer golden rules

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a huge, engaging consumer base

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awesome development tools

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application store

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multiple ways of monetization

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you wanna create mobile apps, how to monetize?

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direct & indirect monetization advertising offers referrals paid apps e/m-commerce digital goods subscriptions donations premium content/ membership in-app purchase merchandise

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but what’s angry bird business model, beside paid app? over 500 million downloads 50 million this christmas alone

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merchandising! 20 million toys this christmas alone plan to do their own 3D movie 1M shirts & 1M plush toys every month

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movreak paid app free-mium

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one more thing!

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going B2B: it’s a huge market!

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competition, competition, competition they don’t have mobile app developers on their payroll it’s a hype! scarce skillful mobile app developers why?

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b2b case study

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harlinger courant a newspaper app for a newspaper company in Netherlands 2 resources, >EUR10K

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CIMBClicks Indonesia 2 resources, 5 days > USD2,000

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apps for principal create our own apps, but getting funded by principal

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common practices do custom development (division 1) do product development (division 2)

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DYCODE IS HIRING!

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my company do all mobile platforms! if you think you’re awesome, either mobile developer guru or still early learner, send your awesome CV to hrd [at] dycode.com

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