Creating and Selling Mobile Apps

I used this slide to talk about creating and selling mobile apps on a seminar in University of Pasundan, Bandung, Indonesia. Mostly talk about how to make money in mobile apps industry and how to jump into mobile apps development.

Transcript

1. creating & selling mobile apps UNPAS, apr 24, 2012 Andri Yadi andri (at) dycode (dot) com @andri_yadi
2. about me
3. the ceo of
4. start a company & code for food 9 years in mobile development
5. 4 years in a row
6. President id-ObjectiveC id-ObjetiveC@yahoogroups.com The only (real) iOS developers community in Indonesia 2011
7. 2011 - now
8. a movie freak
9. a social mobile app around movies and cinemas
10. movreak for all mobile platforms
12. there’s a (kind of) new comer in application business & technology
13. Mobile Apps
14. 1988 2007 2010 ? Motorola 4500x iPhone iPad before iPhone after iPhone the history of mobile devices
15. 7% 8% 10% 10% 54% 5% 5% 1% Apple HTC RIM Nokia SE Samsung Motorola LG Operating Share Top Mobile Vendors Q2 2007 15% 11% 7% 67% Apple HTC RIM Samsung Operating Profit Share Top Mobile Vendors Q2 2011 © asymco.com
16. 4.6 Billion mobile phones 70% of planet population
17. global smartphone penetration is nearing 10% ∼ 600M © asymco.com 42 sampled countries
18. smartphone platforms share sept 2011 © asymco.com non-smart & smartphone smartphone
19. smartphone sales to pass computers in 2012 – Morgan Stanley tablet sales to match desktop in 2013 – Morgan Stanley by 2013, mobile phones will overtake PCs as the most common web access device worldwide – Merrill Lynch report by 2015, feature phones in Japan will vanish – GREE CEO Yoshikazu Tanaka
21. Pirates of Silicon Valley © 2001 Turner Network Television
23. Pirates of Silicon Valley © 2001 Turner Network Television
24. i need apps!
25. how to develop mobile apps?
26. windows phone 7 Silverlight & XNA Visual Studio 2010 + WP7 Add-in Expression Blend or Windows Phone SDK (VS2010 Express + Simulator + Expression Blend for WP7 + XNA Game Studio + Advertising SDK)
27. C++ Qt SDK & Qt Creator IDE Qt Quick (QML) Nokia - Symbian & MeeGo
28. Series 40, S60, Symbian^3 NetBeans or Eclipse Nokia SDK for Java (v1.1b) (with in-app purchase) Nokia - Java
29. HTML, JS, CSS Nokia Web Tools (v1.5) for Series40 Symbian WRT Nokia Mobile Web Components Web-enabled app with Qt Nokia - Web Runtime
30. Objective-C & Web Runtime iOS SDK + Xcode iOS Dev. Program (to test on the devices & apps submission) iOS devices would be cool!
31. Java, NDK, Web Runtime, Adobe Air Android SDK Eclipse + ADT Plugin Android Platforms
32. Java Eclipse + BB Java Plug-in BlackBerry Java SDK (4.x - 7.x) BB Smartphone simulator Tips: download full installer
33. WebWorks Ripple Emulator
34. BB Tablet OS (aka. QNX) Adobe AIR SDK BlackBerry WebWork SDK for tablet BlackBerry Native SDK for Tablet OS BlackBerry Runtime for Android Apps VMWare to run the simulator Tablet OS image
35. Powerful Weak Easy Hard Mobile web Java ME C++
36. learn mobile apps platforms iOS: http://developer.apple.com/ios Windows Phone 7: http://create.msdn.com Nokia Symbian & MeeGo: http://developer.nokia.com Android: http://developer.android.com/ BlackBerry: http://us.blackberry.com/developers/
37. local communities iOS: id-ObjectiveC@yahoogroups.com Windows Phone 7: http://geeks.netindonesia.net dotnet@netindonesia.net Nokia Symbian/Java/Qt: http://nice.or.id Android: id-android@yahoogroups.com
38. developer golden rules
39. a huge, engaging consumer base
40. awesome development tools
41. application store
42. multiple ways of monetization
43. you wanna create mobile apps, how to monetize?
44. direct & indirect monetization advertising offers referrals paid apps e/m-commerce digital goods subscriptions donations premium content/ membership in-app purchase merchandise
45. but what’s angry bird business model, beside paid app? over 500 million downloads 50 million this christmas alone
46. merchandising! 20 million toys this christmas alone plan to do their own 3D movie 1M shirts & 1M plush toys every month
47. movreak paid app free-mium
48. one more thing!
49. going B2B: it’s a huge market!
50. competition, competition, competition they don’t have mobile app developers on their payroll it’s a hype! scarce skillful mobile app developers why?
51. b2b case study
52. harlinger courant a newspaper app for a newspaper company in Netherlands 2 resources, >EUR10K
53. CIMBClicks Indonesia 2 resources, 5 days > USD2,000
54. apps for principal create our own apps, but getting funded by principal
55. common practices do custom development (division 1) do product development (division 2)
56. DYCODE IS HIRING!
57. my company do all mobile platforms! if you think you’re awesome, either mobile developer guru or still early learner, send your awesome CV to hrd [at] dycode.com