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How we used WordPress
to build, grow and scale
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The Idea
• What experience do you want to deliver
to each visitor?!
• "Damn, why didn’t I think of that!”"
• Flashy bars"
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The Prototype
• 33 pixels of new real estate on the web"
• The Anti Pop-up"
• Prototype for SlideDeck.com!
• It worked – MVP time"
• 30 days"
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The 30 Day Build
• MVP
–
simple
and
focused
experience
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The 30 Day Build
• Focused
MVP
Interface
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The 30 Day Build
• Easy
to
use
edi:ng
interface
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The 30 Day Build
• Use
Plugins
to
build
your
func:onality
• Custom
post
types,
Plugin
API,
Shortcode
API,
post
meta
• Use
the
WordPress
community
to
help
you
build
your
applica:on
• Plugins
like
S2Member
for
turn
key
user
access
control,
page
access
control
as
well
as
free
and
paid
subscrip:ons
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The 30 Day Build
• Beta
Key
Plugin
• Control
growth
for
scaling
• Create
air
of
exclusivity
• Expansion
for
viral
sharing
and
growth
of
the
applica:on
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• Influencers"
• New Features"
• Design/Craft"
Growth
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• Mo Users Mo Problems"
Growth
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Scaling
• Linux,
nginx,
MySQL,
PHP-‐FPM
stack
• Ac:ve
file
caching
and
nginx
caching
systems
for
commonly
served
data
• Spread
workload
to
mul:ple
servers
• Memcached
+
Batcache
plugin
• Don’t
forget
to
scale
your
applica:on’s
automa:on
so
you’re
freed
up
to
create
instead
of
just
maintain
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• The
Happy
Ending
It Worked!
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• Mission:
To
Improve
the
design
of
the
web
What’s Next?