Slide 1

Slide 1 text

HTML5 games & Playable Ads: How-To Filipp Karmanov, CEO & Founder Black Snowflake Games www.black-snowflake.org

Slide 2

Slide 2 text

• In gamedev industry since 2007 • HTML5 evangelist since 2013 • 25+ HTML5 games

Slide 3

Slide 3 text

Flash. Is. DEAD

Slide 4

Slide 4 text

HTML5’s mobile support diversity is becoming a thing of the past One game on all devices without performance loss!

Slide 5

Slide 5 text

Let’s see a case!

Slide 6

Slide 6 text

River Dash • Simple breakout gameplay • Canvas only, no WebGL • Base resolution is 640x976; auto-scale • GFX (tweens, particles etc) • SFX/Music • ~5Mb

Slide 7

Slide 7 text

River Dash test results Samsung Galaxy S3 iPad Mini iPhone 6 Kindle Fire (5th gen) Huawei Honor 8 Lite Year 2012 2012 2014 2015 2017 OS Android 4.3 iOS 9.3.5 iOS 10.3.2 Fire OS 5.4.0.0 Android 7.0 Brows er Chrome, stock Safari, Chrome Safari Chrome, stock Chrome, stock FPS ~40 ~40 60 60 60 Sound Partially in Chrome ✔ ✔ ✔ ✔

Slide 8

Slide 8 text

…and what next?

Slide 9

Slide 9 text

Mobile HTML5 games’ viral potential is HUGE

Slide 10

Slide 10 text

No content

Slide 11

Slide 11 text

Mobile chats/social apps

Slide 12

Slide 12 text

Another case!

Slide 13

Slide 13 text

iFunny • 4M DAU, 10M MAU • 99.7% users from USA • Teen audience (14-23yo) • Mobile-first

Slide 14

Slide 14 text

HTML5 game launch • Actual theme • Arcade gameplay • Humor and references • Score sharing • ~2Mb (smaller than a gif!)

Slide 15

Slide 15 text

Results • 1.5M sessions • >1M unique visitors • 60K likes, >2K shares • 18K of positive comments • …in less than 24 hours 

Slide 16

Slide 16 text

Promo games for brands

Slide 17

Slide 17 text

No content

Slide 18

Slide 18 text

Mobile store Search Enough space? Installing Play Cleaning up No Yes First game access: Native HTML5 Link Play

Slide 19

Slide 19 text

Success • Gamification • Traffic • Virality

Slide 20

Slide 20 text

Playable ads

Slide 21

Slide 21 text

No content

Slide 22

Slide 22 text

Source: AdColony’s Spring 2017 App Install Marketing Survey

Slide 23

Slide 23 text

Tips: • Keep it short • Keep it simple • The casino player always wins • Size matters

Slide 24

Slide 24 text

• We DO HTML5 games • We DO promo games • We DO playable ads • We keep it simple for mobile

Slide 25

Slide 25 text

We want to partner with YOU!

Slide 26

Slide 26 text

Thanks! Any questions? fb.com/FilippBSG skype: blacksnowflakegames filipp@black-snowflake.org