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HTML5 games & Playable Ads:
How-To
Filipp Karmanov, CEO & Founder
Black Snowflake Games
www.black-snowflake.org
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• In gamedev industry since 2007
• HTML5 evangelist since 2013
• 25+ HTML5 games
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Flash. Is. DEAD
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HTML5’s mobile support diversity is
becoming a thing of the past
One game on all
devices without
performance loss!
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Let’s see a case!
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River Dash
• Simple breakout gameplay
• Canvas only, no WebGL
• Base resolution is 640x976; auto-scale
• GFX (tweens, particles etc)
• SFX/Music
• ~5Mb
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River Dash test results
Samsung
Galaxy S3
iPad Mini iPhone 6 Kindle Fire
(5th gen)
Huawei
Honor 8 Lite
Year 2012 2012 2014 2015 2017
OS Android
4.3
iOS
9.3.5
iOS
10.3.2
Fire OS
5.4.0.0
Android 7.0
Brows
er
Chrome,
stock
Safari,
Chrome
Safari Chrome,
stock
Chrome,
stock
FPS ~40 ~40 60 60 60
Sound Partially in
Chrome
✔ ✔ ✔ ✔
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…and what next?
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Mobile HTML5 games’ viral potential
is HUGE
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No content
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Mobile chats/social apps
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Another case!
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iFunny
• 4M DAU, 10M MAU
• 99.7% users from USA
• Teen audience (14-23yo)
• Mobile-first
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HTML5 game launch
• Actual theme
• Arcade gameplay
• Humor and references
• Score sharing
• ~2Mb (smaller than a gif!)
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Results
• 1.5M sessions
• >1M unique visitors
• 60K likes, >2K shares
• 18K of positive comments
• …in less than 24 hours
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Promo games for brands
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No content
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Mobile
store
Search Enough
space?
Installing Play
Cleaning
up
No
Yes
First game access:
Native
HTML5
Link Play
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Success
• Gamification
• Traffic
• Virality
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Playable ads
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No content
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Source: AdColony’s Spring 2017 App Install Marketing Survey
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Tips:
• Keep it short
• Keep it simple
• The casino player always wins
• Size matters
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• We DO HTML5 games
• We DO promo games
• We DO playable ads
• We keep it simple for mobile
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We want to partner with YOU!
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Thanks!
Any questions?
fb.com/FilippBSG
skype: blacksnowflakegames
filipp@black-snowflake.org