Filipp Karmanov, Black Snowflake Games

HTML5 Games & Playable Ads: How-To

(White Nights Conference Moscow 2017)
The official conference website — http://wnconf.com

1. HTML5 games & Playable Ads: How-To Filipp Karmanov, CEO & Founder Black Snowflake Games www.black-snowflake.org
2. • In gamedev industry since 2007 • HTML5 evangelist since 2013 • 25+ HTML5 games
3. Flash. Is. DEAD
4. HTML5’s mobile support diversity is becoming a thing of the past One game on all devices without performance loss!
5. Let’s see a case!
6. River Dash • Simple breakout gameplay • Canvas only, no WebGL • Base resolution is 640x976; auto-scale • GFX (tweens, particles etc) • SFX/Music • ~5Mb
7. River Dash test results Samsung Galaxy S3 iPad Mini iPhone 6 Kindle Fire (5th gen) Huawei Honor 8 Lite Year 2012 2012 2014 2015 2017 OS Android 4.3 iOS 9.3.5 iOS 10.3.2 Fire OS 5.4.0.0 Android 7.0 Brows er Chrome, stock Safari, Chrome Safari Chrome, stock Chrome, stock FPS ~40 ~40 60 60 60 Sound Partially in Chrome ✔ ✔ ✔ ✔
8. …and what next?
9. Mobile HTML5 games’ viral potential is HUGE
11. Mobile chats/social apps
12. Another case!
13. iFunny • 4M DAU, 10M MAU • 99.7% users from USA • Teen audience (14-23yo) • Mobile-first
14. HTML5 game launch • Actual theme • Arcade gameplay • Humor and references • Score sharing • ~2Mb (smaller than a gif!)
15. Results • 1.5M sessions • >1M unique visitors • 60K likes, >2K shares • 18K of positive comments • …in less than 24 hours 
16. Promo games for brands
18. Mobile store Search Enough space? Installing Play Cleaning up No Yes First game access: Native HTML5 Link Play
19. Success • Gamification • Traffic • Virality
20. Playable ads
22. Source: AdColony’s Spring 2017 App Install Marketing Survey
23. Tips: • Keep it short • Keep it simple • The casino player always wins • Size matters
24. • We DO HTML5 games • We DO promo games • We DO playable ads • We keep it simple for mobile
25. We want to partner with YOU!
26. Thanks! Any questions? fb.com/FilippBSG skype: blacksnowflakegames filipp@black-snowflake.org