Webwinkel Vakdagen

Victor Knaap Co-founder of Media.Monks Interactive art Creative digital production Data Content Digital media Technology 2001 2006 2018 2022 S4 new era new model new age

Is the head of e-commerce the next CMO? Let’s first see what the modern consumer expects The voice of the consumer at board level

66% expect brands to understand their personal needs The modern consumer 85% will only consider a brand they trust 91% of customers would buy from a brand that provides a great customer experience

Modern E-commerce Everywhere & always on Last mile experience We know that customers today expect delivery dates to be adhered to and are open to shopping cross-border is delivery times are suitable. We help ensure this while adhering to the ever changing demand cycle Platform experience We work towards ensuring that all brand touchpoints have a uniform experience. Be it content, or creatives, or D2C website, or social media Omnichannel experience Customers are increasingly purchasing particular categories of products online and collecting them in stores. This makes omnichannel one of the most potent opportunities in explosive e-commerce growth. Discovery experience Customers today can discover your brand from multiple sources online. Our expertise lies in stitching this discovery journey together and help increase conversion. Social experience The future of e-commerce depends on being successful on social. We are experts in not only social commerce but virtualisation.and in-person online shopping experiences. Checkout experience Customers today expect a seamless and diversified checkout experience. Be it online or offline..

Make purchase Consult Social Connections Compare Contenders or Explore Options Experience Purchase Receive Trigger Start A modern customer journey is not linear. It has become a dynamic and interconnected. And constantly changing…

Media.Monks Proprietary & Confidential 7 Social shopping Web 3.0 Gaming Virtual Humans Realtime Virtual Wallets Metaverse Decentralized compute Blockchain AI Virtual Workflows Geospatial data 5G Automation Immersive Workspaces Virtual Products Virtual assistants “phygital”’ shopping XR

Social Commerce Curated local shopping search Personalised live Commerce Metaverse payments Conversational commerce is making the whole world shoppable

A multi capability team is needed to crack this Setup Platform Discovery Logistics Data Merchandising manager Principal Strategist Media manager Social media manager Social media specialists UX /UI manager Strategy Technology Director Website manager Software engineer User Experience Designer Technology architect AR/VR gameplay engineer Category manager Vendor manager Category specialist Onboarding specialist Logistics manager Inventory manager Program manager Omnichannel specialist Data architect Payment implementation manager ERP manager BI manager Data analyst Data scientist

Feedback loop Data to inform creative ideation B I G I D E A Big Ideas need to be flexible across formats as they move across screens and machines through a complex ecosystem of native user behaviours and data points. Always-on (personal & relevant) content across digital channels and media TYC, OOH & Print 75 % CORE CREATIVE IDEA old model CORE CREATIVE IDEA new model 25 % Creative that works across all touchpoints

a fragmented & siloed landscape Brand IT Media E-commerce Digital Agencies Platforms

Decentralized Consolidation Control Ecosystem organized around decentralized brands and siloed touchpoints Ecosystem organized around business units and markets Ecosystem organized around capabilities, emotional connections and end-user needs HUB API From a fragmented & siloed ecosystem To a capability and API led ecosystem

What does the modern CMO need to do? Move at the speed of digital Drive Brand engagement & Commerce Orchestrate the agency and partner landscape Tell the right story at the right time Does this mean the CMO will become the CSO? Understand consumers through Data & Insights Chief storyteller Capability builder Innovation catalyst Growth driver

Head of ecomm - CMO CMO - CSO Who is going to take the lead? or

Remco Vroom [email protected] Pushan Banerjee [email protected] What to talk more about ecommerce? Reach out!