Secrets of a presentation designer

by Jan Schultink

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IDEATRANSPLANT Presentation designer Jan Schultink October 2012 SECRETS OF A PRESENTATION DESIGNER

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Big-company strategy at McKinsey 3

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Startup nation 4 Tel Aviv My ofﬁce Gaza Egypt PITCH PITCH PITCH PITCH PITCH PITCH PITCH PITCH PITCH PITCH

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Clients all over the world 5 Los Angeles Detroit New York Seattle Amsterdam London Israel Milan Brussels Paris Calgary Singapore Silicon Valley Washington Montreal Huntsville Rhode Island

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6 10,000 hrs of presentation design

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7 Do you like sitting through PPTs?

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8 Neither does your audience...

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9 1. Amateurish slides 2. PPT sets the story 3. Blah, blah, blah No need to make these errors

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IDEATRANSPLANT SLIDES

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11 Make sure your PowerPoint does not look like PowerPoint

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12 9:05 AM 9:23 AM Bullets - slide killers

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13 •By the time I have ﬁnished •Reading these bullets •Aloud to you, you have already •Reached the end of the page •And managed to check some •Emails on your phone

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14 ONE IDEA ONE SLIDE

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15 Lots of ideas Lots of slides Same 30 minutes

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Watch the proportions 16 White space

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A food critic sits in a chic Paris restaurant on his own at a table behind a good bottle of Bordeaux and as he takes the ﬁrst bite of his ratatouille, he suddenly experiences a ﬂash back to his childhood in the Provence when his mother used to cook a similar dish that he used to love after he came home from a busy day at school, boy did this taste good... 17

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18 Bits / cm2

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19 Memory Emotion

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20 [ENTER]

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21 iStockPhoto shutterstock

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Flickr + Creative Commons 22 Not all images are “real”

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23 Not all images are “real”

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24 Not all images are “real”

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Flickr + Creative Commons 25 Alex Kess

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26 Watch the proportions

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27 Watch the resolution

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Watch the proportions 29 Full size

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32 A distracted brain is not paying attention....

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Momentum! 33

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Momentum! 34

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Adobe Kuler 35

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Easy on the animations 36

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37 airgap Very slick...

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38 Your logo really big here on every page

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44 $1,352,455.62

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45 ~$1.3m

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IDEATRANSPLANT STORY

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48 We will summarize item 1 to 4 We will present item 1 We will present item 2 We will present item 3 We will present item 4 We will summarize item 1 to 4

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49 For sale: baby shoes, never worn.

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50 Remembering an apple tree Remembering the way home

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52 זורב

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53 Frankensteining

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54 Analogue

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Listen to yourself 55

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56 Take time

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IDEATRANSPLANT BLAH, BLAH, BLAH

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Buzzwords: verbal clutter 58

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59 Pain Solution Big Proﬁtable Team

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60 Our solution solves a huge problem in an immense market, enabling our amazing team to make a gigantic proﬁt

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The Curse of Knowledge: Experts cannot explain 61

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62 tap, tap, tapperde tap, tap, tap

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63 tap, tap, tapperde tap, tap, tap

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64 tap, tap, tapperde tap, tap, tap Our solution solves a huge problem in an immense market, enabling our amazing team to make a gigantic proﬁt

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65 tap, tap, tapperde tap, tap, tap “Our mission is to continue to efﬁciently facilitate diverse methods of empowerment and professionally disseminate performance-based deliverables to meet our customer’s needs”

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66 10,000 songs in your pocket

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IDEATRANSPLANT CONTENT

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68 I am ready, bring it on...

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69 Blah blah blah blah blah blah What are you doing? Blah blah blah blah blah blah What are you doing? Blah blah blah blah blah blahs

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70 BOX BOX BOX BOX BOX BOX

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71 Head Gut

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You 72

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73 Convince me that people will buy Convince me that you can sell

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Trafﬁc is going through the roof! 74

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Trafﬁc is going through the roof! 75 The competition S*&%KS

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The Curse of Knowledge: Experts cannot explain 76 Preaching to the converted

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77 The real issues

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78 The mind of the investor

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The elephant in the room 79 Pain Solution Big Proﬁtable Team

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The elephant in the room 79 Pain Solution Big Proﬁtable Team SHE LOOKS 21!

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Pitch the problem, not the solution 80

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“Lottery tickets will go mobile” 81

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83 “If you can’t explain it to a 6 year old, you don’t understand it yourself”

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85 $50m, why?

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5% of $1b (add IDC quote) 86

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87 This number This number This number $50m This number This number This number X X X

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88 Easy to get A bit harder to get Future upside

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91 Sweet spot Fast Effective

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Complementary skills 92

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Maintain momentum 94

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95 Careful with the demo

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96 conference chat start up competition coffee chat partner meeting due diligence workshop 10 second 7 minute 15 minute 30 minute 5 hour