IDEATRANSPLANT
Presentation designer Jan Schultink
October 2012
SECRETS OF A PRESENTATION DESIGNER
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Big-company strategy
at McKinsey
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Startup nation
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Tel Aviv
My office
Gaza
Egypt
PITCH
PITCH
PITCH
PITCH
PITCH
PITCH PITCH
PITCH
PITCH
PITCH
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Clients all over the world
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Los Angeles
Detroit
New York
Seattle
Amsterdam
London
Israel
Milan
Brussels
Paris
Calgary
Singapore
Silicon Valley
Washington
Montreal
Huntsville
Rhode Island
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10,000 hrs of
presentation
design
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Do you like sitting through PPTs?
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Neither does your
audience...
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1. Amateurish slides
2. PPT sets the story
3. Blah, blah, blah
No need to make these errors
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IDEATRANSPLANT
SLIDES
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Make sure your
PowerPoint
does not look like
PowerPoint
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9:05 AM 9:23 AM
Bullets - slide killers
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•By the time I have finished
•Reading these bullets
•Aloud to you, you have already
•Reached the end of the page
•And managed to check some
•Emails on your phone
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ONE
IDEA
ONE
SLIDE
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Lots of ideas
Lots of slides
Same 30 minutes
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Watch the
proportions
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White space
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A food critic sits in a chic Paris restaurant on
his own at a table behind a good bottle of
Bordeaux and as he takes the first bite of his
ratatouille, he suddenly experiences a flash
back to his childhood in the Provence when his
mother used to cook a similar dish that he
used to love after he came home from a busy
day at school, boy did this taste good...
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Bits / cm2
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Memory
Emotion
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[ENTER]
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iStockPhoto
shutterstock
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Flickr + Creative Commons
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Not all images are “real”
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Not all images are “real”
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Not all images are “real”
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Flickr + Creative Commons
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Alex Kess
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Watch the
proportions
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Watch the
resolution
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Watch the
proportions
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Full size
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A distracted brain is not
paying attention....
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Momentum!
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Momentum!
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Adobe Kuler
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Easy on the animations
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airgap
Very slick...
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Your logo
really big
here on
every page
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$1,352,455.62
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~$1.3m
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IDEATRANSPLANT
STORY
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We will summarize item 1 to 4
We will present item 1
We will present item 2
We will present item 3
We will present item 4
We will summarize item 1 to 4
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For sale: baby shoes, never worn.
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Remembering
an apple tree
Remembering
the way home
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זורב
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Frankensteining
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Analogue
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Listen to yourself
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Take time
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IDEATRANSPLANT
BLAH, BLAH, BLAH
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Buzzwords: verbal clutter
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Pain
Solution
Big
Profitable
Team
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Our solution solves a huge
problem in an immense
market, enabling our amazing
team to make a gigantic profit
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The Curse of
Knowledge:
Experts
cannot
explain
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tap, tap, tapperde tap, tap, tap
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tap, tap, tapperde tap, tap, tap
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tap, tap, tapperde tap, tap, tap
Our solution solves a huge
problem in an immense
market, enabling our amazing
team to make a gigantic profit
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tap, tap, tapperde tap, tap, tap
“Our mission is to continue to
efficiently facilitate diverse
methods of empowerment and
professionally disseminate
performance-based deliverables
to meet our customer’s needs”
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10,000 songs in your pocket
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IDEATRANSPLANT
CONTENT
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I am ready,
bring it on...
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Blah blah blah blah blah blah
What are you doing?
Blah blah blah blah blah blah
What are you doing?
Blah blah blah blah blah blahs
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BOX BOX BOX
BOX BOX BOX
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Head
Gut
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You
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Convince me that
people will buy
Convince me that
you can sell
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Traffic is going through the roof!
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Traffic is going through the roof!
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The competition S*&%KS
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The Curse of
Knowledge:
Experts
cannot
explain
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Preaching
to the converted
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The real issues
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The mind of
the investor
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The elephant in the room
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Pain
Solution
Big
Profitable
Team
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The elephant in the room
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Pain
Solution
Big
Profitable
Team
SHE LOOKS 21!
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Pitch the problem, not the solution
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“Lottery tickets will go mobile”
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“If you can’t explain it to a 6 year old,
you don’t understand it yourself”
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$50m, why?
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5% of $1b (add IDC quote)
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This
number
This
number
This
number
$50m
This
number
This
number
This
number
X
X
X
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Easy to get
A bit harder to get
Future upside
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Sweet spot
Fast Effective
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Complementary
skills
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Maintain momentum
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Careful with
the demo
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conference chat
start up competition
coffee chat
partner meeting
due diligence workshop
10 second
7 minute
15 minute
30 minute
5 hour
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Public meeting notes
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IDEATRANSPLANT
WRAP UP
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Practice, practice, practice
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Key
point
Cut
off
Planned
finish
was
never
made
People
getting
nervous