Secrets of a presentation designer

The slides from my talk at the Barcelona Internet Startups meetup.

Transcript

1. IDEATRANSPLANT Presentation designer Jan Schultink October 2012 SECRETS OF A PRESENTATION DESIGNER
3. Big-company strategy at McKinsey 3
4. Startup nation 4 Tel Aviv My office Gaza Egypt PITCH PITCH PITCH PITCH PITCH PITCH PITCH PITCH PITCH PITCH
5. Clients all over the world 5 Los Angeles Detroit New York Seattle Amsterdam London Israel Milan Brussels Paris Calgary Singapore Silicon Valley Washington Montreal Huntsville Rhode Island
6. 6 10,000 hrs of presentation design
7. 7 Do you like sitting through PPTs?
8. 8 Neither does your audience...
9. 9 1. Amateurish slides 2. PPT sets the story 3. Blah, blah, blah No need to make these errors
10. IDEATRANSPLANT SLIDES
11. 11 Make sure your PowerPoint does not look like PowerPoint
12. 12 9:05 AM 9:23 AM Bullets - slide killers
13. 13 •By the time I have finished •Reading these bullets •Aloud to you, you have already •Reached the end of the page •And managed to check some •Emails on your phone
14. 14 ONE IDEA ONE SLIDE
15. 15 Lots of ideas Lots of slides Same 30 minutes
16. Watch the proportions 16 White space
17. A food critic sits in a chic Paris restaurant on his own at a table behind a good bottle of Bordeaux and as he takes the first bite of his ratatouille, he suddenly experiences a flash back to his childhood in the Provence when his mother used to cook a similar dish that he used to love after he came home from a busy day at school, boy did this taste good... 17
18. 18 Bits / cm2
19. 19 Memory Emotion
21. 20 [ENTER]
22. 21 iStockPhoto shutterstock
23. Flickr + Creative Commons 22 Not all images are “real”
24. 23 Not all images are “real”
25. 24 Not all images are “real”
26. Flickr + Creative Commons 25 Alex Kess
27. 26 Watch the proportions
28. 27 Watch the resolution
30. Watch the proportions 29 Full size
33. 32 A distracted brain is not paying attention....
34. Momentum! 33
35. Momentum! 34
36. Adobe Kuler 35
38. Easy on the animations 36
39. 37 airgap Very slick...
40. 38 Your logo really big here on every page
46. 44 $1,352,455.62
47. 45 ~$1.3m
49. IDEATRANSPLANT STORY
50. 48 We will summarize item 1 to 4 We will present item 1 We will present item 2 We will present item 3 We will present item 4 We will summarize item 1 to 4
51. 49 For sale: baby shoes, never worn.
52. 50 Remembering an apple tree Remembering the way home
54. 52 זורב
55. 53 Frankensteining
56. 54 Analogue
57. Listen to yourself 55
58. 56 Take time
59. IDEATRANSPLANT BLAH, BLAH, BLAH
60. Buzzwords: verbal clutter 58
61. 59 Pain Solution Big Profitable Team
62. 60 Our solution solves a huge problem in an immense market, enabling our amazing team to make a gigantic profit
63. The Curse of Knowledge: Experts cannot explain 61
64. 62 tap, tap, tapperde tap, tap, tap
65. 63 tap, tap, tapperde tap, tap, tap
66. 64 tap, tap, tapperde tap, tap, tap Our solution solves a huge problem in an immense market, enabling our amazing team to make a gigantic profit
67. 65 tap, tap, tapperde tap, tap, tap “Our mission is to continue to efficiently facilitate diverse methods of empowerment and professionally disseminate performance-based deliverables to meet our customer’s needs”
68. 66 10,000 songs in your pocket
69. IDEATRANSPLANT CONTENT
70. 68 I am ready, bring it on...
71. 69 Blah blah blah blah blah blah What are you doing? Blah blah blah blah blah blah What are you doing? Blah blah blah blah blah blahs
72. 70 BOX BOX BOX BOX BOX BOX
73. 71 Head Gut
74. You 72
75. 73 Convince me that people will buy Convince me that you can sell
76. Traffic is going through the roof! 74
77. Traffic is going through the roof! 75 The competition S*&%KS
78. The Curse of Knowledge: Experts cannot explain 76 Preaching to the converted
79. 77 The real issues
80. 78 The mind of the investor
81. The elephant in the room 79 Pain Solution Big Profitable Team
82. The elephant in the room 79 Pain Solution Big Profitable Team SHE LOOKS 21!
83. Pitch the problem, not the solution 80
84. “Lottery tickets will go mobile” 81
86. 83 “If you can’t explain it to a 6 year old, you don’t understand it yourself”
88. 85 $50m, why?
89. 5% of $1b (add IDC quote) 86
90. 87 This number This number This number $50m This number This number This number X X X
91. 88 Easy to get A bit harder to get Future upside
94. 91 Sweet spot Fast Effective
95. Complementary skills 92
97. Maintain momentum 94
98. 95 Careful with the demo
99. 96 conference chat start up competition coffee chat partner meeting due diligence workshop 10 second 7 minute 15 minute 30 minute 5 hour
100. Public meeting notes 97
101. IDEATRANSPLANT WRAP UP
102. 99 Practice, practice, practice
103. 100 Key point Cut off Planned finish was never made People getting nervous
104. 101 זורב
105. IDEATRANSPLANT BLOG.IDEATRANSPLANT.COM