How In-game Events Help to Engage Users Seekers Notes case Igor Petrov Game Design Director 

Igor Petrov Game Design Director MyTona Seekers Notes and New Projects 

MyTona is a free-to-play mobile games developer and publisher. is a free-to-play mobile games developer and publisher. Founded in 2005. Offices located in Yakutsk (Russia) and Singapore. 

Over 10 years experience in hidden objects: 

Published by MyTona in 2015. The most successful hidden object game in USA In the Q3 2017 Top 9 Grossing iPad Games in the USA Top 57 Grossing iPhone Games in the USA iPad Grossing: USA - 9 UK - 9 Canada - 6 Germany - 10 France - 11 iPhone Grossing: USA - 57 UK - 41 Canada - 33 Germany - 55 France - 78 

1. Events in Seekers Notes 2. Main event 3. Impact on KPIs 4. How it can benefit your game 5. Q&A - Agenda - 

- Events Structure - 28 days cycle 1 Event Location 30 Event quests 3 new pages in Seeker’s Diary Quest unique rewards Time based offers 

- Limited Time Content - 

- ARPU - ARPU ~25-30% 

- Retention 1-day - ~8-10% 

- Events in Seekers Notes - 

- Event 1.1.0 - 

- Main Event - 

List of improvements: - Welcome Screen of Event - - Reward’s Upgrade - - Breakdown of the event into stages - - Top 100, ranking - 

- Welcome Screen of Event - 

- Reward’s Upgrade - Before After x8 

- Breakdown of the event into stages - 

- Top 100, ranking - Achievers Socializes Explorers Killers 

- Achievement ranking - ARPU 5% PPU 10% 

- Event Offers - Bank Conversion +15 to 20% Offer Conversion +50 to 75% 

- Event KPIs after Improvement - 

- How it can benefit your game - Give more content Players enjoy playing and receiving gifts Give additional goals to players Makes your game deeper KPIs improved 

Thank you! Any questions?