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Igor Petrov, MyTona

wnconf
October 27, 2017

Igor Petrov, MyTona

How In-game Events Help to Engage Users

(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com

wnconf

October 27, 2017
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Transcript

  1. MyTona is a free-to-play mobile games developer and publisher. is

    a free-to-play mobile games developer and publisher. Founded in 2005. Offices located in Yakutsk (Russia) and Singapore.
  2. Published by MyTona in 2015. The most successful hidden object

    game in USA In the Q3 2017 Top 9 Grossing iPad Games in the USA Top 57 Grossing iPhone Games in the USA iPad Grossing: USA - 9 UK - 9 Canada - 6 Germany - 10 France - 11 iPhone Grossing: USA - 57 UK - 41 Canada - 33 Germany - 55 France - 78
  3. 1. Events in Seekers Notes 2. Main event 3. Impact

    on KPIs 4. How it can benefit your game 5. Q&A - Agenda -
  4. - Events Structure - 28 days cycle 1 Event Location

    30 Event quests 3 new pages in Seeker’s Diary Quest unique rewards Time based offers
  5. List of improvements: - Welcome Screen of Event - -

    Reward’s Upgrade - - Breakdown of the event into stages - - Top 100, ranking -
  6. - How it can benefit your game - Give more

    content Players enjoy playing and receiving gifts Give additional goals to players Makes your game deeper KPIs improved