Igor Petrov, MyTona

How In-game Events Help to Engage Users

(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com

1. How In-game Events Help to Engage Users Seekers Notes case Igor Petrov Game Design Director
2. Igor Petrov Game Design Director MyTona Seekers Notes and New Projects
3. MyTona is a free-to-play mobile games developer and publisher. is a free-to-play mobile games developer and publisher. Founded in 2005. Offices located in Yakutsk (Russia) and Singapore.
4. Over 10 years experience in hidden objects:
5. Published by MyTona in 2015. The most successful hidden object game in USA In the Q3 2017 Top 9 Grossing iPad Games in the USA Top 57 Grossing iPhone Games in the USA iPad Grossing: USA - 9 UK - 9 Canada - 6 Germany - 10 France - 11 iPhone Grossing: USA - 57 UK - 41 Canada - 33 Germany - 55 France - 78
6. 1. Events in Seekers Notes 2. Main event 3. Impact on KPIs 4. How it can benefit your game 5. Q&A - Agenda -
7. - Events Structure - 28 days cycle 1 Event Location 30 Event quests 3 new pages in Seeker’s Diary Quest unique rewards Time based offers
8. - Limited Time Content -
9. - ARPU - ARPU ~25-30%
10. - Retention 1-day - ~8-10%
11. - Events in Seekers Notes -
12. - Event 1.1.0 -
13. - Main Event -
14. List of improvements: - Welcome Screen of Event - - Reward’s Upgrade - - Breakdown of the event into stages - - Top 100, ranking -
15. - Welcome Screen of Event -
16. - Reward’s Upgrade - Before After x8
17. - Breakdown of the event into stages -
18. - Top 100, ranking - Achievers Socializes Explorers Killers
19. - Achievement ranking - ARPU 5% PPU 10%
20. - Event Offers - Bank Conversion +15 to 20% Offer Conversion +50 to 75%
21. - Event KPIs after Improvement -
22. - How it can benefit your game - Give more content Players enjoy playing and receiving gifts Give additional goals to players Makes your game deeper KPIs improved
23. Thank you! Any questions?