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A Day in the Life of…
…a small design business
with
Erik Johnson
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Days existing Projects taken on
Design first, people foremost
119
(founded 11/17/15)
8
www.purposeux.com
# of employees
2
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We do apps
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(except actually across the street)
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run workshops, audit
websites, build prototypes,
define products, do payroll,
find clients, network network
network, write proposals,
follow up on leads, build
brand on social media…
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Referred by personal
connection
Referred by friend-of-a-
friend
How we get our projects
All other channels
etc., etc.
www.purposeux.com
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Trust m
e,
I’m
good
at this
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Lifecycle of a small design studio
We have no clients!
WHAT DO WE DO????
We have too many clients!
WHAT DO WE DO????
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Learn new skills, take charge,
Bask in the
admiration of
satisfied clients
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9 - 10 am
way too early o’clock
Daily schedule (morning)
10 - noon LUNCH
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Daily schedule (afternoon)
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Product definition
workshop
Whiteboarding
whiteboarding
whiteboarding
Research and competitive
analysis
An end-to-
end project
Start
End
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An end-to-
end project Low-fidelity screens
showing interactions
High-fidelity screens
and visual polish
Interactive prototype
and user testing
Start
End
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our process - trello
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our process - inVision
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our process - beer
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James Gartrell
[email protected]
@jamesgartrell
Erik Johnson
[email protected]
@ejexpress
www.purposeux.com
Thank you!