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Lightning Talk: Small Design Business Owner (Erik Johnson, PurposeUX)

F4a942838c45c7b2c2872e1953221526?s=47 exploreUX
March 09, 2016

Lightning Talk: Small Design Business Owner (Erik Johnson, PurposeUX)

This was part of a kick-off event "A Day in the Life of a [UX Role]," where we had current practitioners present lightning talks about their UX role. The event was held on March 9, 2016 ( Erik spoke about being a small design business owner.

In the coming months, we'll be doing monthly presentations that dive deeper on a UX role. To learn more, check out This series is brought to you by exploreUX and Triangle UXPA.



March 09, 2016


  1. A Day in the Life of… …a small design business

    with Erik Johnson
  2. Days existing Projects taken on Design first, people foremost 119

    (founded 11/17/15) 8 # of employees 2
  3. We do apps

  4. (except actually across the street)

  5. None
  6. None
  7. None
  8. run workshops, audit websites, build prototypes, define products, do payroll,

    find clients, network network network, write proposals, follow up on leads, build brand on social media…
  9. Referred by personal connection Referred by friend-of-a- friend How we

    get our projects All other channels etc., etc.
  10. Trust m e, I’m good at this

  11. Lifecycle of a small design studio We have no clients!

    WHAT DO WE DO???? We have too many clients! WHAT DO WE DO????
  12. Learn new skills, take charge, Bask in the admiration of

    satisfied clients
  13. 9 - 10 am way too early o’clock Daily schedule

    (morning) 10 - noon LUNCH
  14. Daily schedule (afternoon)

  15. Product definition workshop Whiteboarding whiteboarding whiteboarding Research and competitive analysis

    An end-to- end project Start End
  16. An end-to- end project Low-fidelity screens showing interactions High-fidelity screens

    and visual polish Interactive prototype and user testing Start End
  17. our process - trello

  18. our process - inVision

  19. our process - beer

  20. None
  21. James Gartrell @jamesgartrell Erik Johnson @ejexpress Thank