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,-BCגࣜձࣾ։ൃ੍࡞ຊ෦ୈޒ։ൃ੍࡞෦
7P2OIUUQWPROHJUIVCDPN
Designing
UX Development
ΑΓΑ͍6*69Λఏڙ͢Δ
৫ͱख๏ͷσβΠϯ
͋Δ͍৫ઓུ
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What’s this ?
z6*69΄͛;͕zͳΔݞॻ͖͕
૿͍͑ͯΔࡢࠓ
ͦ͏ͨ͠ਓࡐΛඞཁͱ͞ΕΔ
ؾӡ͕ߴ·͍ͬͯΔ͚ΕͲ
࣮ࡍͲ͏ͳͷΑʁͲ͏͏ͷ͕
ຊʹ͍͍ͷΑʁͱ͍͏
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Agenda
• Ideal & Real - ཧͱݱ࣮
• Where is “Experience” ? - ͦΕͦ͏ͱ
• UX = System >>= Culture - ͦͦ
• Developer’s Sadness - ͜Ε͕ͭΒ͍
• Positioning - ͜͏͋Δ͖
• Aiming for Victory - ͜͏͍ͨ͠
• How should it begin - Ͳ͏͢ΕΑ͍͔
• Homework - ͠Ύ͍ͩ͘
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Ideal & Real
wʮ6*69ͷ࣭ΛߴΊΕʜʯ
w ച্্͕͕ΔΘ͚Ͱͳ͍
w ผͷҼࢠͷํ͕େ͖͘ಇ͘
w ʮλʔήοτʹϚονͨ͠ϚʔέςΟϯάʯ
w ʮϥΠόϧͷෆࡏϥΠόϧʹର͢Δ༏Ґʯ
w ʮ6*ʹର͢Δ׳ΕʯͰ࣌ؒతʹղܾ͞Εͯ͠·͏ࣄ
w ͕ॖ͞ΕΔΘ͚Ͱͳ͍
w ݪཧతʹؔͳ͍
w త֬ͳίϯηϓτϫʔΫͰखΓ͕ݮΔˠॖ͋Γ͏Δ
w Լखͳӡ༻࣍ୈͰٯʹ͕͔͔࣌ؒΓ͏Δ
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Ideal & Real
wʮ6*69ͷઐ͕͍Εʜʯ
w λεΫΛҰͰ͖ΔΘ͚Ͱͳ͍
w λεΫෳͷྖҬʹލ͗ɺৗʹผͷઐͷڠྗ͕ཁΔ
w ҰͰ͖ΔλεΫʮίϯηϓτϫʔΫʯ͘Β͍
w ۀ͕ਐΉΘ͚Ͱͳ͍
w Ή͠Ζશͯʹ͓͍ͯʮ݉ʯʹͳͬͯ͠·͏
w ৗʹʮͲ͔ͬͪͭͣʯΛݒ೦͞ΕΔଘࡏ
w ʮݟ௨͠ͷྑ͍ܭըʜʯʹͳΒͳ͍
w Ή͠ΖʮϨϏϡʔʹΑΔ࠶ߟʯ্εέδϡʔϦϯά
w ࠷ޙ·ͰϦςΠΫΛड͚ೖΕΔ֮ޛ͕ཁΔ
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Where is
“Experience” ?
F I U
Interface User
Function
Product / Service
Input
Output
Interaction
C
Society
Commune
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Where is
“Experience” ?
F I U
Interface User
Function
Product / Service
Input
Output
Interaction
C
Society
Commune
User Interface
User Experience
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UX = System >>= Culture
wϋʔυΣΞɺιϑτΣΞΘͣ
wϓϩμΫταʔϏεΛఏڙ͠
wϢʔβʔจԽݍͷதͰར༻͞Ε
wϢʔβʔ͕zମݧɾମײz͢ΔϞϊ
w͔ͩΒ69%FWFMPQFSશ෦Δ
w ͨͩɺʮ69ɺ69ʯͬͯݺΜͰͯʮମݧɺମݧʯͬͯݺΜͰͯɺ
ᐆດ͗͢Δ͠ɺήγϡλϧτ่յ͢Δ͠ɺͿͬͪΌ͚ʮ69ͷઐՈ
Ͱ͢ʢυϠإʣʯΈ͍ͨͳਓɺ͖Β͍ͩ͠৴༻Ͱ͖ͳ͍
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UX = System >>= Culture
w69ઃܭͯ͠࠶ݱੑ͕ʮແ͍ʯ
w ઃܭɺઃఆͨ͠ͱ͜ΖͰϢʔβʔʹ
ඞͣʹମݧͤ͞ΒΕΔͷͰͳ͍
ͦΓΌͦ͏ͩ
w ײ͡ํ͍ํϢʔβʔͷࣗ༝Ώ͑ʹ
ઃܭऀ݁ہʮ͋Μͳ͜ͱ͍͍ͳɺͰ͖ͨΒ͍͍ͳʯ
ͷϨϕϧΛ͑ΒΕͳ͍
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Developer’s
Sadness
w69ͷҼࢠʮશ෦Ε͔ͬͯʁʯ
w ΤϯδχΞϦϯά1SPHSBN4ZTUFN
w σβΠχϯά$PODFQU(6*-BZPVU
w ελΠϦϯά4UZMF*NBHF%FDPSBUJPO
w ϚʔέςΟϯά3FTFBSDI1SPNPUJPO
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Developer’s
Sadness
w ʮΘ͔ͬͨΑશ෦Ε͍͍ΜͰ͠ΐ ʯ
w σΟςʔϧʹਂ͘खΛೖΕΔώϚͳ͠
w ख͔ͣΛຒΊΔ͚ͩͰ࣌ؒΛ৯ΘΕΔ
w ࡴ͞Εͯͦͦͷ69Λݟ͢ώϚͳ͠
w ؾ͕͍ͭͨΒग़དྷ͕ѱ͍Ϟϊʹ
w ͜ΕɺΑ͘ܦݧͨ͠͠ɺͬͯͬͯΔͱ࣮֬ʹ͜͏ͳΔ
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Developer’s
Sadness
w ʮσΟϨΫγϣϯʹప͢Δ͔Β
ࡉ͔͍ͷ֤͓ࣗئ͍ʯ
w ϝϯόʔʮޱ͚ͩͷϧηʔͷ্ͷλϯίϒͩͳʜʯ
w ্࢘ʮօؤு͚ͬͯͨͲ݁ہΩϛԿͬͯͨͷʁʯ
w ͜͜ΒΜͷ༕ᓔΑ͋͘ΔσΟϨΫλʔ
Ϛωʔδϟʔͷ൵ѩͱಉ͡
w ࣮69%FWFMPQFSͷҰ൪ਖ਼͍͠ਓࡐӡ༻ͷํ
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Positioning
w69ઃܭɾ։ൃγϯάϧίϯόοτ
Ͱग़དྷΔࣄ͡Όͳ͍
w ػೳʹؔΘΔશͯΛҎͬͯॳΊͯ
ʮૂ͍௨Γʹମݧͯ͘͠ΕΔ͔ʜʯ
ͱ͍͏Ϟϊ
w ͭ·Γશ෦ͷ໘ΛݟΕΔٕೳͱܙΛ
ඞཁͱ͢Δ͠ɺൃشͰ͖Δঢ়گ͕ٻΊΒΕΔ
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Positioning
wʮઓઢʹཱͭσΟϨΫλʔʯ
w ਐߦɾௐͷσΟϨΫγϣϯͰͳ͍
w ϓϩμΫτͷzग़དྷzΛઐΒࠪ͢ΔσΟϨΫλʔ
w ͍͟ͱͳͬͨΒͦΕͧΕͷલઢʹೖΕΔ
εΩϧͱ͕ࣝඞཁ
w ͔͍ͭ͠͠·Ͱલઢʹ͍ͨΒ͍͚ͳ͍
w ελΠϦετผཁһʹ͖͢
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Aiming for Victory
wʮઓઢʹཱͭσΟϨΫλʔʯͱͯ͠
ӡ༻ͯ͠Β͏ͨΊʹ
w ԿݴΘͣͬͯΔͱ
ʮΤϯδχΞͷλεΫ͛ΒΕΔศརͳσβΠφʔ͞Μʯ
ͱ͍ͯ͠௵͞ΕΔ
w ʮσΟϨΫλʔ اը͕݉Ͱ͍͍ͩΖʯʹͳΓ͕ͪ
w ʮਓख͕Γͳ͍͔Β։ൃσβΠϯग़དྷΔਓΛͱΓ͋͑ͣ
ɹz69σβΠφʔzͱ͍͏͜ͱͰશ෦Βͤ·ͨ͠ʯ
ʮΤϯδχΞϦϯάͷ߹Θ͔ͬͯ͘ΕΔσβΠφʔʹ
શ෦ͭͭ͡·߹ΘͤͯΒ͍·ͨ͠ʯ
͕େͷਅ૬ͩͬͨΓ͢Δ
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Aiming for Victory
w·ͣ৫తʹೝΊΒΕΔΑ͏ʹ
wརӹΛग़ͯ͠ظॖͪ͠Ό͏
wˢ͖ͬ͞ച্ʹߩݙ͠ͳ͍ͱ͔
ݴͬͨ͡ΌΜʂ
wˢظͷॖʹߩݙ͠ͳ͍ͱ
ݴͬͨ͡ΌΜʂ
w·͊ฉ͍͍ͯͩ͘͞Α
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Aiming for Victory
w69%FWFMPQFSΛνʔϜʹೖΕͯ
w %FTJHO1SJODJQMFT σβΠϯݪཧ
ΛఆΊͤ͞Δ
w పఈͨ͠ίϯηϓτϫʔΫΛͤ͞Δ
w Ұ؏ͨ͠ίϯηϓτͷݩͰͷ
σβΠϯϫʔΫΤϯδχΞϦϯά
w ϚʔέςΟϯάͷਫ਼্
खૣ͍ελΠϦϯάɺϦςΠΫ
ૂ͑ͳ͍Θ͚Ͱͳ͍ΑͶʁ
w ࣄۀओʹ͜͜Ͱೲಘ͍ͯͨͩ͘͠
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Aiming for Victory
w69%FWFMPQFS͕νʔϜʹ͍Δ͜ͱͰ
w ϝϯόʔ͕ʮ͍͍κʙ͜Εʯͬͯࢥͬͯ͘ΕΔΑ͏ʹ
%FWFMPQFS͕ಇ͘
w ্ʮ໘ΈΔ෦ ࣭ͷߴ͞ͱ͔
͕ݮͬͯخ͍͠ʯ
ͱࢥͬͯΒ͑ΔΑ͏ʹಇ͘
w σΟϨΫλʔ͕ʮਐߦͷѲͱܭըௐ͚ͩʹͳͬͯ
ॿ͔ΔΘʙʯͱָʹͳΔΑ͏ʹಇ͘
w ੜʑ͍͠ϋφγͰ͢Ͷʂʂʂ
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How should it begin?
w ී௨ʹͬͯΔͱ
ʮ։ൃσβΠϯͰ͖ͪΌ͏ศརʯ
ʹ͞Εͯ͠·͏͜ͱલड़ͨ͠
w ͜Ε·Ͱ69%FWFMPQFS͕ډͳ͔ͬͨॴͰ
zࣄͷ୲zΛ͚ͯΒ͏ඞཁ͕͋Δ
w ड͚ೖΕଶ͕ग़དྷͯͳ͔ͬͨΓɺ
zͦΕzΛظ͞Εͯͳ͍ࣄଟʑ͋Γ
ʮ͍ɺͬͯίʔυॻ͍ͯσβΠϯΕΑʯͬͯݴΘΕͳ͍Α͏ʹ
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How should it begin?
w ͦͷ
ϫʔΩϯάϑϩʔͦͷͷΛ
69%FWFMPQFS͕վળͤ͞Δ
w ࣗͷ৬Λ69ઃܭɾ։ൃͷରͱͯ͠ԋश
w ͜ΕࣗମνʔϜϝϯόʔʹͱͬͯɺ
69ઃܭɾ։ൃΛΑ͘ཧղͯ͠Β͏ػʹͳΔ
w 69%FWFMPQFSʹͱͬͯྑ͍࿅शʹͳΔ
w νʔϜͷੑ֨ͰೃછΉϫʔΫϑϩʔ͕ҧ͏ͷͰ
߹ͬͨΓํΛݟۃΊΔͷ͕ॏཁ
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How should it begin?
w ͦͷ
اը͕࣋ͬͯΔ
ϓϩμΫτͷʮҰ൪େࣄͳ͜ͱʯ
Λ࠷େݶʹҾ͖ग़͢
w ͨͿΜͨ͜͠ͱ͕ແ͔ͬͨͰ͋Ζ͏
%FTJHO1SJODJQMFTͷઃܭ
w ͜Ε·Ͱʹແ͍ఔͷࠎଠͷ
ίϯηϓτϫʔΫΛͬͯΈͤΔ
w σβΠφʔָ͕Λײ͡ΕͨΒ͠Ίͨͷ
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Homework
w
ࠓͷࣗͱνʔϜͷऔΓΈํΛ
69։ൃରͱͯ͠ੳ͢Δ
wϢʔβʔࣗΛؚΊͨνʔϜϝΠτ
wࣄͷΰʔϧԿ͔ͩͬͨͷ֬ೝ
wࠓ๊͍͑ͯΔɾ՝Կ͔
ࣗΒͷΛߟղܾͰ͖ͣʹ
ݟΒ͵Ϣʔβʔͷ69ͳΜ͔ߟ͑ΒΕΔΘ͚ͳ͍ͩΖ
ͱࣗʹݴ͍ฉ͔ͤΑ͏
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Homework
w
֎෦ཁҼʹґΒͳ͍ɺ॓
ͷ
Λվળ͢ΔΞΠσΞΛग़͢
w ଞॴ༷ͷॴҝʹͯ͠Εָ͚ͩͲ
Ұʹྑ͘ͳͬͨΓͤΜΑͶ
w ࣮ࡍʹϓϩμΫτग़ͨ࣌͠ʹ
ʮzଞͷॴҝzͰ69͕࣮ݱ͠·ͤΜͰͨ͠ʯ
ͱ͔͚ͳ͍ݴ͍༁Ͱ͖ͳ͍ΑͶ
࣮ࡍͷ69։ൃ֎෦ཁҼߟͱੳͷରͰ͋ͬͯɺ
ઃܭࣗମ෦ཁҼΛͲ͏͢Δ͔͔͠ग़དྷ·ͤΜ
ͱࣗʹݴ͍ฉ͔ͤΑ͏
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Homework
w
ࠓ๊͑ͯΔҊ݅ͷ
άϥϯυίϯηϓτΛ
͏ҰݴޠԽ͢Δ
w άϥϯυίϯηϓτͬͯҊ֎ͬͯΔͱ͜Ζগͳ͍
ۀ͔ͭσβΠφʔઐ༻ελδΦ࣋ͬͯΔ
େखϝʔΧʔ͘Β͍͔ͬͯ͠ͳ͍ͷͰ
w ॓ʢʣ͕͜Ε͚ͩͰղܾ͞ΕΔ͜ͱ͋Γ
࣮ࡍͷ69։ൃάϥϯυίϯηϓτ͔Β
ͱࣗʹݴ͍ฉ͔ͤΑ͏
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Homework - Hint
wώΞϦϯάͯ͢ͷجຊ
wҼՌؔͷࠜΛ୳Ε
wʮ༷ʑͳʯΑΓʮҰͭͷಥഁޱʯ
wγϯϓϧͰ͋Δ΄Ͳڧ͍ͱΔ͜ͱ
Ҋ֎ʮ͓՛ࢠ৯ͳ͕Βࡶஊ͢Δ࣌ؒΛͭ͘ΔʯΈ͍ͨͳࢪࡦͰ
ഥࢠൈ͚͢Δ͘Β্͍ख͘ߦͬͯ͠·͏͜ͱͩͬͯ͋ΔΑ
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Next
ΑΓΑ͍69Λఏڙ͢ΔͨΊʹ
ԿΛΔ͖͔
What learn for
UX Development
ָ͓͠Έʹ