Designing UX Development

by Kazuhiro Mizushima

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,-BCגࣜձࣾ։ൃ੍࡞ຊ෦ୈޒ։ൃ੍࡞෦ 7P2OIUUQWPROHJUIVCDPN Designing UX Development ΑΓΑ͍6*69Λఏڙ͢Δ ૊৫ͱख๏ͷσβΠϯ ͋Δ͍͸૊৫಺ઓུ

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What’s this ? z6*69΄͛;͕zͳΔݞॻ͖͕ ૿͍͑ͯΔࡢࠓ ͦ͏ͨ͠ਓࡐΛඞཁͱ͞ΕΔ ؾӡ͕ߴ·͍ͬͯΔ͚ΕͲ ࣮ࡍͲ͏ͳͷΑʁͲ͏࢖͏ͷ͕ ຊ౰ʹ͍͍ͷΑʁͱ͍͏࿩

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Agenda • Ideal & Real - ཧ૝ͱݱ࣮ • Where is “Experience” ? - ͦΕ͸ͦ͏ͱ • UX = System >>= Culture - ͦ΋ͦ΋ • Developer’s Sadness - ͜Ε͕ͭΒ͍ • Positioning - ͜͏͋Δ΂͖ • Aiming for Victory - ͜͏͍ͨ͠ • How should it begin - Ͳ͏͢Ε͹Α͍͔ • Homework - ͠Ύ͍ͩ͘

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Ideal & Real wʮ6*69ͷ࣭ΛߴΊΕ͹ʜʯ w ച্্͕͕ΔΘ͚Ͱ͸ͳ͍ w ผͷҼࢠͷํ͕େ͖͘ಇ͘ w ʮλʔήοτʹϚονͨ͠ϚʔέςΟϯάʯ w ʮϥΠόϧͷෆࡏϥΠόϧʹର͢Δ༏Ґʯ w ʮ6*ʹର͢Δ׳ΕʯͰ࣌ؒతʹղܾ͞Εͯ͠·͏ࣄ΋ w ޻਺͕୹ॖ͞ΕΔΘ͚Ͱ͸ͳ͍ w ݪཧతʹؔ܎ͳ͍ w త֬ͳίϯηϓτϫʔΫͰख໭Γ͕ݮΔˠ୹ॖ͸͋Γ͏Δ w Լखͳӡ༻࣍ୈͰ͸ٯʹ͕͔͔࣌ؒΓ͏Δ

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Ideal & Real wʮ6*69ͷઐ೚͕͍Ε͹ʜʯ w λεΫΛҰ೚Ͱ͖ΔΘ͚Ͱ͸ͳ͍ w λεΫ͸ෳ਺ͷྖҬʹލ͗ɺৗʹผͷઐ໳ͷڠྗ͕ཁΔ w Ұ೚Ͱ͖ΔλεΫ͸ʮίϯηϓτϫʔΫʯ͘Β͍ w ෼ۀ͕ਐΉΘ͚Ͱ͸ͳ͍ w Ή͠Ζશͯʹ͓͍ͯʮ݉೚ʯʹͳͬͯ͠·͏ w ৗʹʮͲ͔ͬͪͭͣʯΛݒ೦͞ΕΔଘࡏ w ʮݟ௨͠ͷྑ͍ܭըʜʯʹ͸ͳΒͳ͍ w Ή͠ΖʮϨϏϡʔʹΑΔ࠶ߟʯ্౳εέδϡʔϦϯά w ࠷ޙ·ͰϦςΠΫΛड͚ೖΕΔ֮ޛ͕ཁΔ

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Where is “Experience” ? F I U Interface User Function Product / Service Input Output Interaction C Society Commune

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Where is “Experience” ? F I U Interface User Function Product / Service Input Output Interaction C Society Commune User Interface User Experience

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UX = System >>= Culture wϋʔυ΢ΣΞɺιϑτ΢ΣΞ໰Θͣ wϓϩμΫταʔϏεΛఏڙ͠ wϢʔβʔจԽݍͷதͰར༻͞Ε wϢʔβʔ͕zମݧɾମײz͢ΔϞϊ w͔ͩΒ69%FWFMPQFS͸શ෦΍Δ w ͨͩɺʮ69ɺ69ʯͬͯݺΜͰͯ΋ʮମݧɺମݧʯͬͯݺΜͰͯ΋ɺ ᐆດ͗͢Δ͠ɺήγϡλϧτ่յ͢Δ͠ɺͿͬͪΌ͚ʮ69ͷઐ໳Ո Ͱ͢ʢυϠإʣʯΈ͍ͨͳਓɺ͖Β͍ͩ͠৴༻Ͱ͖ͳ͍

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UX = System >>= Culture w69͸ઃܭͯ͠΋࠶ݱੑ͕ʮແ͍ʯ w ઃܭɺઃఆͨ͠ͱ͜ΖͰϢʔβʔʹ ඞͣʹମݧͤ͞ΒΕΔ΋ͷͰ͸ͳ͍ ͦΓΌͦ͏ͩ w ײ͡ํ΍࢖͍ํ͸Ϣʔβʔͷࣗ༝Ώ͑ʹ ઃܭऀ͸݁ہʮ͋Μͳ͜ͱ͍͍ͳɺͰ͖ͨΒ͍͍ͳʯ ͷϨϕϧΛ௒͑ΒΕͳ͍

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Developer’s Sadness w69ͷҼࢠʮશ෦΍Ε͔ͬͯʁʯ w ΤϯδχΞϦϯά1SPHSBN4ZTUFN w σβΠχϯά$PODFQU(6*-BZPVU w ελΠϦϯά4UZMF*NBHF%FDPSBUJPO w ϚʔέςΟϯά3FTFBSDI1SPNPUJPO

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Developer’s Sadness w ʮΘ͔ͬͨΑશ෦΍Ε͹͍͍ΜͰ͠ΐ ʯ w σΟςʔϧʹਂ͘खΛೖΕΔώϚͳ͠ w ख෇͔ͣΛຒΊΔ͚ͩͰ࣌ؒΛ৯ΘΕΔ w ๩ࡴ͞Εͯͦ΋ͦ΋ͷ69Λݟ௚͢ώϚͳ͠ w ؾ͕͍ͭͨΒग़དྷ͕ѱ͍Ϟϊʹ w ͜ΕɺΑ͘ܦݧͨ͠͠ɺ໧ͬͯ΍ͬͯΔͱ࣮֬ʹ͜͏ͳΔ

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Developer’s Sadness w ʮσΟϨΫγϣϯʹప͢Δ͔Β ࡉ͔͍ͷ͸֤͓ࣗئ͍ʯ w ϝϯόʔʮޱ͚ͩͷ΢ϧηʔ໨ͷ্ͷλϯίϒͩͳʜʯ w ্࢘ʮօ͸ؤு͚ͬͯͨͲ݁ہΩϛԿ΍ͬͯͨͷʁʯ w ͜͜Β΁Μͷ༕ᓔ͸Α͋͘ΔσΟϨΫλʔ΍ Ϛωʔδϟʔͷ൵ѩͱಉ͡ w ࣮͸69%FWFMPQFSͷҰ൪ਖ਼͍͠ਓࡐӡ༻ͷ࢓ํ

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Positioning w69ઃܭɾ։ൃ͸γϯάϧίϯόοτ Ͱग़དྷΔࣄ͡Όͳ͍ w ػೳʹؔΘΔશͯΛҎͬͯॳΊͯ ʮૂ͍௨Γʹମݧͯ͘͠ΕΔ͔΋ʜʯ ͱ͍͏Ϟϊ w ͭ·Γશ෦ͷ໘౗ΛݟΕΔٕೳͱ஌ܙΛ ඞཁͱ͢Δ͠ɺൃشͰ͖Δঢ়گ͕ٻΊΒΕΔ

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Positioning wʮઓઢʹཱͭσΟϨΫλʔʯ w ਐߦɾௐ੔ͷσΟϨΫγϣϯͰ͸ͳ͍ w ϓϩμΫτͷzग़དྷzΛઐΒ؂ࠪ͢ΔσΟϨΫλʔ w ͍͟ͱͳͬͨΒͦΕͧΕͷલઢʹೖΕΔ εΩϧͱ஌͕ࣝඞཁ w ͔͍ͭ͠͠·Ͱ΋લઢʹ͍ͨΒ͍͚ͳ͍ w ελΠϦετ͸ผཁһʹ͢΂͖

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Aiming for Victory wʮઓઢʹཱͭσΟϨΫλʔʯͱͯ͠ ӡ༻ͯ͠΋Β͏ͨΊʹ w Կ΋ݴΘͣ໧ͬͯΔͱ ʮΤϯδχΞͷλεΫ΋౤͛ΒΕΔศརͳσβΠφʔ͞Μʯ ͱͯ͠࢖͍௵͞ΕΔ w ʮσΟϨΫλʔ اը͕݉೚Ͱ͍͍ͩΖʯʹͳΓ͕ͪ w ʮਓख͕଍Γͳ͍͔Β։ൃ΋σβΠϯ΋ग़དྷΔਓΛͱΓ͋͑ͣ ɹz69σβΠφʔzͱ͍͏͜ͱͰશ෦΍Βͤ·ͨ͠ʯ ʮΤϯδχΞϦϯάͷ౎߹΋Θ͔ͬͯ͘ΕΔσβΠφʔʹ શ෦ͭͭ͡·߹Θͤͯ΋Β͍·ͨ͠ʯ ͕େ఍ͷਅ૬ͩͬͨΓ͢Δ

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Aiming for Victory w·ͣ͸૊৫తʹೝΊΒΕΔΑ͏ʹ wརӹΛग़ͯ͠޻ظ΋୹ॖͪ͠Ό͏ wˢ͖ͬ͞ച্ʹߩݙ͠ͳ͍ͱ͔ ݴͬͨ͡ΌΜʂ wˢ޻ظͷ୹ॖʹߩݙ͠ͳ͍ͱ΋ ݴͬͨ͡ΌΜʂ w·͊ฉ͍͍ͯͩ͘͞Α

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Aiming for Victory w69%FWFMPQFSΛνʔϜʹೖΕͯ w %FTJHO1SJODJQMFT σβΠϯݪཧ ΛఆΊͤ͞Δ w పఈͨ͠ίϯηϓτϫʔΫΛͤ͞Δ w Ұ؏ͨ͠ίϯηϓτͷݩͰͷ σβΠϯϫʔΫ΍ΤϯδχΞϦϯά w ϚʔέςΟϯάͷਫ਼౓޲্΍ खૣ͍ελΠϦϯάɺϦςΠΫ΋ ૂ͑ͳ͍Θ͚Ͱ͸ͳ͍ΑͶʁ w ࣄۀओʹ͸͜͜Ͱೲಘ͍ͯͨͩ͘͠

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Aiming for Victory w69%FWFMPQFS͕νʔϜʹ͍Δ͜ͱͰ w ϝϯόʔ͕ʮ͍͍κʙ͜Εʯͬͯࢥͬͯ͘ΕΔΑ͏ʹ %FWFMPQFS͕ಇ͘ w ্௕΋ʮ໘౗ΈΔ෦෼ ࣭ͷߴ͞ͱ͔ ͕ݮͬͯخ͍͠ʯ ͱࢥͬͯ΋Β͑ΔΑ͏ʹಇ͘ w σΟϨΫλʔ͕ʮਐߦͷ೺Ѳͱܭըௐ੔͚ͩʹͳͬͯ ॿ͔ΔΘʙʯͱָʹͳΔΑ͏ʹಇ͘ w ੜʑ͍͠ϋφγͰ͢Ͷʂʂʂ

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How should it begin? w ී௨ʹ΍ͬͯΔͱ ʮ։ൃ΋σβΠϯ΋Ͱ͖ͪΌ͏ศར԰ʯ ʹ͞Εͯ͠·͏͜ͱ͸લड़ͨ͠ w ͜Ε·Ͱ69%FWFMPQFS͕ډͳ͔ͬͨ৔ॴͰ͸ z࢓ࣄͷ෼୲zΛ෼͚ͯ΋Β͏ඞཁ͕͋Δ w ड͚ೖΕଶ੎͕ग़དྷͯͳ͔ͬͨΓɺ zͦΕzΛظ଴͞Εͯͳ͍ࣄଟʑ͋Γ ʮ͍΍ɺ໧ͬͯίʔυ΋ॻ͍ͯσβΠϯ΋΍ΕΑʯͬͯݴΘΕͳ͍Α͏ʹ

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How should it begin? w ͦͷ ϫʔΩϯάϑϩʔͦͷ΋ͷΛ 69%FWFMPQFS͕վળͤ͞Δ w ࣗ෼ͷ৬৔Λ69ઃܭɾ։ൃͷର৅ͱͯ͠ԋश w ͜ΕࣗମνʔϜϝϯόʔʹͱͬͯɺ 69ઃܭɾ։ൃΛΑ͘ཧղͯ͠΋Β͏޷ػʹͳΔ w 69%FWFMPQFSʹͱͬͯ͸ྑ͍࿅शʹ΋ͳΔ w νʔϜͷੑ֨ͰೃછΉϫʔΫϑϩʔ͕ҧ͏ͷͰ ߹ͬͨ΍ΓํΛݟۃΊΔͷ͕ॏཁ

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How should it begin? w ͦͷ اը͕࣋ͬͯΔ ϓϩμΫτͷʮҰ൪େࣄͳ͜ͱʯ Λ࠷େݶʹҾ͖ग़͢ w ͨͿΜͨ͜͠ͱ͕ແ͔ͬͨͰ͋Ζ͏ %FTJHO1SJODJQMFTͷઃܭ w ͜Ε·Ͱʹແ͍ఔͷࠎଠͷ ίϯηϓτϫʔΫΛ΍ͬͯΈͤΔ w σβΠφʔָ͕Λײ͡ΕͨΒ͠Ίͨ΋ͷ

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Homework w ࠓͷࣗ෼ͱνʔϜͷऔΓ૊ΈํΛ 69։ൃର৅ͱͯ͠෼ੳ͢Δ wϢʔβʔ͸ࣗ෼ΛؚΊͨνʔϜϝΠτ w࢓ࣄͷΰʔϧ͸Կ͔ͩͬͨͷ֬ೝ wࠓ๊͍͑ͯΔ໰୊ɾ՝୊͸Կ͔ ࣗ෼Βͷ໰୊Λߟ࡯΋ղܾ΋Ͱ͖ͣʹ ݟ஌Β͵Ϣʔβʔͷ69ͳΜ͔ߟ͑ΒΕΔΘ͚ͳ͍ͩΖ ͱࣗ෼ʹݴ͍ฉ͔ͤΑ͏

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Homework w ֎෦ཁҼʹґΒͳ͍ɺ॓୊ ͷ ໰୊Λվળ͢ΔΞΠσΞΛग़͢ w ଞॴ༷ͷॴҝʹͯ͠Ε͹ָ͚ͩͲ Ұ޲ʹྑ͘ͳͬͨΓͤΜΑͶ w ࣮ࡍʹϓϩμΫτग़ͨ࣌͠ʹ ʮzଞͷॴҝzͰ69͕࣮ݱ͠·ͤΜͰͨ͠ʯ ͱ͔৘͚ͳ͍ݴ͍༁Ͱ͖ͳ͍ΑͶ ࣮ࡍͷ69։ൃ΋֎෦ཁҼ͸ߟ࡯ͱ෼ੳͷର৅Ͱ͋ͬͯɺ ઃܭࣗମ͸಺෦ཁҼΛͲ͏͢Δ͔͔͠ग़དྷ·ͤΜ ͱࣗ෼ʹݴ͍ฉ͔ͤΑ͏

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Homework w ࠓ๊͑ͯΔҊ݅ͷ άϥϯυίϯηϓτΛ ΋͏Ұ౓ݴޠԽ͢Δ w άϥϯυίϯηϓτͬͯҊ֎΍ͬͯΔͱ͜Ζগͳ͍ ૑ۀ೥͔ͭσβΠφʔઐ༻ελδΦ࣋ͬͯΔ ௒େखϝʔΧʔ͘Β͍͔͠΍ͬͯͳ͍ͷͰ͸ w ॓୊ʢʣ͕͜Ε͚ͩͰղܾ͞ΕΔ͜ͱ͋Γ ࣮ࡍͷ69։ൃ΋άϥϯυίϯηϓτ͔Β ͱࣗ෼ʹݴ͍ฉ͔ͤΑ͏

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Homework - Hint wώΞϦϯά͸͢΂ͯͷجຊ wҼՌؔ܎ͷࠜΛ୳Ε wʮ༷ʑͳ޻෉ʯΑΓʮҰͭͷಥഁޱʯ wγϯϓϧͰ͋Δ΄Ͳڧ͍ͱ஌Δ͜ͱ Ҋ֎ʮ͓՛ࢠ৯΂ͳ͕Βࡶஊ͢Δ࣌ؒΛͭ͘ΔʯΈ͍ͨͳࢪࡦͰ ഥࢠൈ͚͢Δ͘Β্͍ख͘ߦͬͯ͠·͏͜ͱͩͬͯ͋ΔΑ

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Next ΑΓΑ͍69Λఏڙ͢ΔͨΊʹ ԿΛ஌Δ΂͖͔ What learn for UX Development ָ͓͠Έʹ