Designing UX Development

UX Developer の人材運用の現実と求められる理想の運用方法
ならびに、それを実現する為の立ち振舞い その１

Transcript

1. ,-BCגࣜձࣾ։ൃ੍࡞ຊ෦ୈޒ։ൃ੍࡞෦
   7P2OIUUQWPROHJUIVCDPN
   Designing
   UX Development
   ΑΓΑ͍6*69Λఏڙ͢Δ
   ૊৫ͱख๏ͷσβΠϯ
   ͋Δ͍͸૊৫಺ઓུ
   

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2. What’s this ?
   z6*69΄͛;͕zͳΔݞॻ͖͕
   ૿͍͑ͯΔࡢࠓ
   ͦ͏ͨ͠ਓࡐΛඞཁͱ͞ΕΔ
   ؾӡ͕ߴ·͍ͬͯΔ͚ΕͲ
   ࣮ࡍͲ͏ͳͷΑʁͲ͏࢖͏ͷ͕
   ຊ౰ʹ͍͍ͷΑʁͱ͍͏࿩
   

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3. Agenda
   • Ideal & Real - ཧ૝ͱݱ࣮
   • Where is “Experience” ? - ͦΕ͸ͦ͏ͱ
   • UX = System >>= Culture - ͦ΋ͦ΋
   • Developer’s Sadness - ͜Ε͕ͭΒ͍
   • Positioning - ͜͏͋Δ΂͖
   • Aiming for Victory - ͜͏͍ͨ͠
   • How should it begin - Ͳ͏͢Ε͹Α͍͔
   • Homework - ͠Ύ͍ͩ͘
   

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4. Ideal & Real
   wʮ6*69ͷ࣭ΛߴΊΕ͹ʜʯ
   w ച্্͕͕ΔΘ͚Ͱ͸ͳ͍
   w ผͷҼࢠͷํ͕େ͖͘ಇ͘
   w ʮλʔήοτʹϚονͨ͠ϚʔέςΟϯάʯ
   w ʮϥΠόϧͷෆࡏϥΠόϧʹର͢Δ༏Ґʯ
   w ʮ6*ʹର͢Δ׳ΕʯͰ࣌ؒతʹղܾ͞Εͯ͠·͏ࣄ΋
   w ޻਺͕୹ॖ͞ΕΔΘ͚Ͱ͸ͳ͍
   w ݪཧతʹؔ܎ͳ͍
   w త֬ͳίϯηϓτϫʔΫͰख໭Γ͕ݮΔˠ୹ॖ͸͋Γ͏Δ
   w Լखͳӡ༻࣍ୈͰ͸ٯʹ͕͔͔࣌ؒΓ͏Δ
   

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5. Ideal & Real
   wʮ6*69ͷઐ೚͕͍Ε͹ʜʯ
   w λεΫΛҰ೚Ͱ͖ΔΘ͚Ͱ͸ͳ͍
   w λεΫ͸ෳ਺ͷྖҬʹލ͗ɺৗʹผͷઐ໳ͷڠྗ͕ཁΔ
   w Ұ೚Ͱ͖ΔλεΫ͸ʮίϯηϓτϫʔΫʯ͘Β͍
   w ෼ۀ͕ਐΉΘ͚Ͱ͸ͳ͍
   w Ή͠Ζશͯʹ͓͍ͯʮ݉೚ʯʹͳͬͯ͠·͏
   w ৗʹʮͲ͔ͬͪͭͣʯΛݒ೦͞ΕΔଘࡏ
   w ʮݟ௨͠ͷྑ͍ܭըʜʯʹ͸ͳΒͳ͍
   w Ή͠ΖʮϨϏϡʔʹΑΔ࠶ߟʯ্౳εέδϡʔϦϯά
   w ࠷ޙ·ͰϦςΠΫΛड͚ೖΕΔ֮ޛ͕ཁΔ
   

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6. Where is
   “Experience” ?
   F I U
   Interface User
   Function
   Product / Service
   Input
   Output
   Interaction
   C
   Society
   Commune
   

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7. Where is
   “Experience” ?
   F I U
   Interface User
   Function
   Product / Service
   Input
   Output
   Interaction
   C
   Society
   Commune
   User Interface
   User Experience
   

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8. UX = System >>= Culture
   wϋʔυ΢ΣΞɺιϑτ΢ΣΞ໰Θͣ
   wϓϩμΫταʔϏεΛఏڙ͠
   wϢʔβʔจԽݍͷதͰར༻͞Ε
   wϢʔβʔ͕zମݧɾମײz͢ΔϞϊ
   w͔ͩΒ69%FWFMPQFS͸શ෦΍Δ
   w ͨͩɺʮ69ɺ69ʯͬͯݺΜͰͯ΋ʮମݧɺମݧʯͬͯݺΜͰͯ΋ɺ
   ᐆດ͗͢Δ͠ɺήγϡλϧτ่յ͢Δ͠ɺͿͬͪΌ͚ʮ69ͷઐ໳Ո
   Ͱ͢ʢυϠإʣʯΈ͍ͨͳਓɺ͖Β͍ͩ͠৴༻Ͱ͖ͳ͍
   

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9. UX = System >>= Culture
   w69͸ઃܭͯ͠΋࠶ݱੑ͕ʮແ͍ʯ
   w ઃܭɺઃఆͨ͠ͱ͜ΖͰϢʔβʔʹ
   ඞͣʹମݧͤ͞ΒΕΔ΋ͷͰ͸ͳ͍
   ͦΓΌͦ͏ͩ
   
   w ײ͡ํ΍࢖͍ํ͸Ϣʔβʔͷࣗ༝Ώ͑ʹ
   ઃܭऀ͸݁ہʮ͋Μͳ͜ͱ͍͍ͳɺͰ͖ͨΒ͍͍ͳʯ
   ͷϨϕϧΛ௒͑ΒΕͳ͍
   

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10. Developer’s
    Sadness
    w69ͷҼࢠʮશ෦΍Ε͔ͬͯʁʯ
    w ΤϯδχΞϦϯά1SPHSBN4ZTUFN
    w σβΠχϯά$PODFQU(6*-BZPVU
    w ελΠϦϯά4UZMF*NBHF%FDPSBUJPO
    w ϚʔέςΟϯά3FTFBSDI1SPNPUJPO
    

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11. Developer’s
    Sadness
    w ʮΘ͔ͬͨΑશ෦΍Ε͹͍͍ΜͰ͠ΐ ʯ
    w σΟςʔϧʹਂ͘खΛೖΕΔώϚͳ͠
    w ख෇͔ͣΛຒΊΔ͚ͩͰ࣌ؒΛ৯ΘΕΔ
    w ๩ࡴ͞Εͯͦ΋ͦ΋ͷ69Λݟ௚͢ώϚͳ͠
    w ؾ͕͍ͭͨΒग़དྷ͕ѱ͍Ϟϊʹ
    w ͜ΕɺΑ͘ܦݧͨ͠͠ɺ໧ͬͯ΍ͬͯΔͱ࣮֬ʹ͜͏ͳΔ
    

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12. Developer’s
    Sadness
    w ʮσΟϨΫγϣϯʹప͢Δ͔Β
    ࡉ͔͍ͷ͸֤͓ࣗئ͍ʯ
    w ϝϯόʔʮޱ͚ͩͷ΢ϧηʔ໨ͷ্ͷλϯίϒͩͳʜʯ
    w ্࢘ʮօ͸ؤு͚ͬͯͨͲ݁ہΩϛԿ΍ͬͯͨͷʁʯ
    w ͜͜Β΁Μͷ༕ᓔ͸Α͋͘ΔσΟϨΫλʔ΍
    Ϛωʔδϟʔͷ൵ѩͱಉ͡
    w ࣮͸69%FWFMPQFSͷҰ൪ਖ਼͍͠ਓࡐӡ༻ͷ࢓ํ
    

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13. Positioning
    w69ઃܭɾ։ൃ͸γϯάϧίϯόοτ
    Ͱग़དྷΔࣄ͡Όͳ͍
    w ػೳʹؔΘΔશͯΛҎͬͯॳΊͯ
    ʮૂ͍௨Γʹମݧͯ͘͠ΕΔ͔΋ʜʯ
    ͱ͍͏Ϟϊ
    w ͭ·Γશ෦ͷ໘౗ΛݟΕΔٕೳͱ஌ܙΛ
    ඞཁͱ͢Δ͠ɺൃشͰ͖Δঢ়گ͕ٻΊΒΕΔ
    

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14. Positioning
    wʮઓઢʹཱͭσΟϨΫλʔʯ
    w ਐߦɾௐ੔ͷσΟϨΫγϣϯͰ͸ͳ͍
    w ϓϩμΫτͷzग़དྷzΛઐΒ؂ࠪ͢ΔσΟϨΫλʔ
    w ͍͟ͱͳͬͨΒͦΕͧΕͷલઢʹೖΕΔ
    εΩϧͱ஌͕ࣝඞཁ
    w ͔͍ͭ͠͠·Ͱ΋લઢʹ͍ͨΒ͍͚ͳ͍
    w ελΠϦετ͸ผཁһʹ͢΂͖
    

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15. Aiming for Victory
    wʮઓઢʹཱͭσΟϨΫλʔʯͱͯ͠
    ӡ༻ͯ͠΋Β͏ͨΊʹ
    w Կ΋ݴΘͣ໧ͬͯΔͱ
    ʮΤϯδχΞͷλεΫ΋౤͛ΒΕΔศརͳσβΠφʔ͞Μʯ
    ͱͯ͠࢖͍௵͞ΕΔ
    w ʮσΟϨΫλʔ اը͕݉೚Ͱ͍͍ͩΖʯʹͳΓ͕ͪ
    w ʮਓख͕଍Γͳ͍͔Β։ൃ΋σβΠϯ΋ग़དྷΔਓΛͱΓ͋͑ͣ
    ɹz69σβΠφʔzͱ͍͏͜ͱͰશ෦΍Βͤ·ͨ͠ʯ
    ʮΤϯδχΞϦϯάͷ౎߹΋Θ͔ͬͯ͘ΕΔσβΠφʔʹ
    શ෦ͭͭ͡·߹Θͤͯ΋Β͍·ͨ͠ʯ
    ͕େ఍ͷਅ૬ͩͬͨΓ͢Δ
    

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16. Aiming for Victory
    w·ͣ͸૊৫తʹೝΊΒΕΔΑ͏ʹ
    wརӹΛग़ͯ͠޻ظ΋୹ॖͪ͠Ό͏
    wˢ͖ͬ͞ച্ʹߩݙ͠ͳ͍ͱ͔
    ݴͬͨ͡ΌΜʂ
    wˢ޻ظͷ୹ॖʹߩݙ͠ͳ͍ͱ΋
    ݴͬͨ͡ΌΜʂ
    w·͊ฉ͍͍ͯͩ͘͞Α
    

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17. Aiming for Victory
    w69%FWFMPQFSΛνʔϜʹೖΕͯ
    w %FTJHO1SJODJQMFT σβΠϯݪཧ
    
    ΛఆΊͤ͞Δ
    w పఈͨ͠ίϯηϓτϫʔΫΛͤ͞Δ
    w Ұ؏ͨ͠ίϯηϓτͷݩͰͷ
    σβΠϯϫʔΫ΍ΤϯδχΞϦϯά
    w ϚʔέςΟϯάͷਫ਼౓޲্΍
    खૣ͍ελΠϦϯάɺϦςΠΫ΋
    ૂ͑ͳ͍Θ͚Ͱ͸ͳ͍ΑͶʁ
    w ࣄۀओʹ͸͜͜Ͱೲಘ͍ͯͨͩ͘͠
    

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18. Aiming for Victory
    w69%FWFMPQFS͕νʔϜʹ͍Δ͜ͱͰ
    w ϝϯόʔ͕ʮ͍͍κʙ͜Εʯͬͯࢥͬͯ͘ΕΔΑ͏ʹ
    %FWFMPQFS͕ಇ͘
    w ্௕΋ʮ໘౗ΈΔ෦෼ ࣭ͷߴ͞ͱ͔
    ͕ݮͬͯخ͍͠ʯ
    ͱࢥͬͯ΋Β͑ΔΑ͏ʹಇ͘
    w σΟϨΫλʔ͕ʮਐߦͷ೺Ѳͱܭըௐ੔͚ͩʹͳͬͯ
    ॿ͔ΔΘʙʯͱָʹͳΔΑ͏ʹಇ͘
    w ੜʑ͍͠ϋφγͰ͢Ͷʂʂʂ
    

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19. How should it begin?
    w ී௨ʹ΍ͬͯΔͱ
    ʮ։ൃ΋σβΠϯ΋Ͱ͖ͪΌ͏ศར԰ʯ
    ʹ͞Εͯ͠·͏͜ͱ͸લड़ͨ͠
    w ͜Ε·Ͱ69%FWFMPQFS͕ډͳ͔ͬͨ৔ॴͰ͸
    z࢓ࣄͷ෼୲zΛ෼͚ͯ΋Β͏ඞཁ͕͋Δ
    w ड͚ೖΕଶ੎͕ग़དྷͯͳ͔ͬͨΓɺ
    zͦΕzΛظ଴͞Εͯͳ͍ࣄଟʑ͋Γ
    ʮ͍΍ɺ໧ͬͯίʔυ΋ॻ͍ͯσβΠϯ΋΍ΕΑʯͬͯݴΘΕͳ͍Α͏ʹ
    

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20. How should it begin?
    w ͦͷ
    ϫʔΩϯάϑϩʔͦͷ΋ͷΛ
    69%FWFMPQFS͕վળͤ͞Δ
    w ࣗ෼ͷ৬৔Λ69ઃܭɾ։ൃͷର৅ͱͯ͠ԋश
    w ͜ΕࣗମνʔϜϝϯόʔʹͱͬͯɺ
    69ઃܭɾ։ൃΛΑ͘ཧղͯ͠΋Β͏޷ػʹͳΔ
    w 69%FWFMPQFSʹͱͬͯ͸ྑ͍࿅शʹ΋ͳΔ
    w νʔϜͷੑ֨ͰೃછΉϫʔΫϑϩʔ͕ҧ͏ͷͰ
    ߹ͬͨ΍ΓํΛݟۃΊΔͷ͕ॏཁ
    

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21. How should it begin?
    w ͦͷ
    اը͕࣋ͬͯΔ
    ϓϩμΫτͷʮҰ൪େࣄͳ͜ͱʯ
    Λ࠷େݶʹҾ͖ग़͢
    w ͨͿΜͨ͜͠ͱ͕ແ͔ͬͨͰ͋Ζ͏
    
    %FTJHO1SJODJQMFTͷઃܭ
    w ͜Ε·Ͱʹແ͍ఔͷࠎଠͷ
    ίϯηϓτϫʔΫΛ΍ͬͯΈͤΔ
    w σβΠφʔָ͕Λײ͡ΕͨΒ͠Ίͨ΋ͷ
    

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22. Homework
    w
    ࠓͷࣗ෼ͱνʔϜͷऔΓ૊ΈํΛ
    69։ൃର৅ͱͯ͠෼ੳ͢Δ
    wϢʔβʔ͸ࣗ෼ΛؚΊͨνʔϜϝΠτ
    w࢓ࣄͷΰʔϧ͸Կ͔ͩͬͨͷ֬ೝ
    wࠓ๊͍͑ͯΔ໰୊ɾ՝୊͸Կ͔
    ࣗ෼Βͷ໰୊Λߟ࡯΋ղܾ΋Ͱ͖ͣʹ
    ݟ஌Β͵Ϣʔβʔͷ69ͳΜ͔ߟ͑ΒΕΔΘ͚ͳ͍ͩΖ
    ͱࣗ෼ʹݴ͍ฉ͔ͤΑ͏
    

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23. Homework
    w
    ֎෦ཁҼʹґΒͳ͍ɺ॓୊
    ͷ
    ໰୊Λվળ͢ΔΞΠσΞΛग़͢
    w ଞॴ༷ͷॴҝʹͯ͠Ε͹ָ͚ͩͲ
    Ұ޲ʹྑ͘ͳͬͨΓͤΜΑͶ
    w ࣮ࡍʹϓϩμΫτग़ͨ࣌͠ʹ
    ʮzଞͷॴҝzͰ69͕࣮ݱ͠·ͤΜͰͨ͠ʯ
    ͱ͔৘͚ͳ͍ݴ͍༁Ͱ͖ͳ͍ΑͶ
    ࣮ࡍͷ69։ൃ΋֎෦ཁҼ͸ߟ࡯ͱ෼ੳͷର৅Ͱ͋ͬͯɺ
    ઃܭࣗମ͸಺෦ཁҼΛͲ͏͢Δ͔͔͠ग़དྷ·ͤΜ
    ͱࣗ෼ʹݴ͍ฉ͔ͤΑ͏
    

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24. Homework
    w
    ࠓ๊͑ͯΔҊ݅ͷ
    άϥϯυίϯηϓτΛ
    ΋͏Ұ౓ݴޠԽ͢Δ
    w άϥϯυίϯηϓτͬͯҊ֎΍ͬͯΔͱ͜Ζগͳ͍
    ૑ۀ೥͔ͭσβΠφʔઐ༻ελδΦ࣋ͬͯΔ
    ௒େखϝʔΧʔ͘Β͍͔͠΍ͬͯͳ͍ͷͰ͸
    w ॓୊ʢʣ͕͜Ε͚ͩͰղܾ͞ΕΔ͜ͱ͋Γ
    ࣮ࡍͷ69։ൃ΋άϥϯυίϯηϓτ͔Β
    ͱࣗ෼ʹݴ͍ฉ͔ͤΑ͏
    

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25. Homework - Hint
    wώΞϦϯά͸͢΂ͯͷجຊ
    wҼՌؔ܎ͷࠜΛ୳Ε
    wʮ༷ʑͳ޻෉ʯΑΓʮҰͭͷಥഁޱʯ
    wγϯϓϧͰ͋Δ΄Ͳڧ͍ͱ஌Δ͜ͱ
    Ҋ֎ʮ͓՛ࢠ৯΂ͳ͕Βࡶஊ͢Δ࣌ؒΛͭ͘ΔʯΈ͍ͨͳࢪࡦͰ
    ഥࢠൈ͚͢Δ͘Β্͍ख͘ߦͬͯ͠·͏͜ͱͩͬͯ͋ΔΑ
    

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26. Next
    ΑΓΑ͍69Λఏڙ͢ΔͨΊʹ
    ԿΛ஌Δ΂͖͔
    What learn for
    UX Development
    ָ͓͠Έʹ
    

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