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Designing UX Development

Designing UX Development

UX Developer の人材運用の現実と求められる理想の運用方法
ならびに、それを実現する為の立ち振舞い その1

Kazuhiro Mizushima

December 17, 2012
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Transcript

  1. ,-BCגࣜձࣾ։ൃ੍࡞ຊ෦ୈޒ։ൃ੍࡞෦
    7P2OIUUQWPROHJUIVCDPN
    Designing
    UX Development
    ΑΓΑ͍6*69Λఏڙ͢Δ
    ૊৫ͱख๏ͷσβΠϯ
    ͋Δ͍͸૊৫಺ઓུ

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  2. What’s this ?
    z6*69΄͛;͕zͳΔݞॻ͖͕
    ૿͍͑ͯΔࡢࠓ
    ͦ͏ͨ͠ਓࡐΛඞཁͱ͞ΕΔ
    ؾӡ͕ߴ·͍ͬͯΔ͚ΕͲ
    ࣮ࡍͲ͏ͳͷΑʁͲ͏࢖͏ͷ͕
    ຊ౰ʹ͍͍ͷΑʁͱ͍͏࿩

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  3. Agenda
    • Ideal & Real - ཧ૝ͱݱ࣮
    • Where is “Experience” ? - ͦΕ͸ͦ͏ͱ
    • UX = System >>= Culture - ͦ΋ͦ΋
    • Developer’s Sadness - ͜Ε͕ͭΒ͍
    • Positioning - ͜͏͋Δ΂͖
    • Aiming for Victory - ͜͏͍ͨ͠
    • How should it begin - Ͳ͏͢Ε͹Α͍͔
    • Homework - ͠Ύ͍ͩ͘

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  4. Ideal & Real
    wʮ6*69ͷ࣭ΛߴΊΕ͹ʜʯ
    w ച্্͕͕ΔΘ͚Ͱ͸ͳ͍
    w ผͷҼࢠͷํ͕େ͖͘ಇ͘
    w ʮλʔήοτʹϚονͨ͠ϚʔέςΟϯάʯ
    w ʮϥΠόϧͷෆࡏϥΠόϧʹର͢Δ༏Ґʯ
    w ʮ6*ʹର͢Δ׳ΕʯͰ࣌ؒతʹղܾ͞Εͯ͠·͏ࣄ΋
    w ޻਺͕୹ॖ͞ΕΔΘ͚Ͱ͸ͳ͍
    w ݪཧతʹؔ܎ͳ͍
    w త֬ͳίϯηϓτϫʔΫͰख໭Γ͕ݮΔˠ୹ॖ͸͋Γ͏Δ
    w Լखͳӡ༻࣍ୈͰ͸ٯʹ͕͔͔࣌ؒΓ͏Δ

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  5. Ideal & Real
    wʮ6*69ͷઐ೚͕͍Ε͹ʜʯ
    w λεΫΛҰ೚Ͱ͖ΔΘ͚Ͱ͸ͳ͍
    w λεΫ͸ෳ਺ͷྖҬʹލ͗ɺৗʹผͷઐ໳ͷڠྗ͕ཁΔ
    w Ұ೚Ͱ͖ΔλεΫ͸ʮίϯηϓτϫʔΫʯ͘Β͍
    w ෼ۀ͕ਐΉΘ͚Ͱ͸ͳ͍
    w Ή͠Ζશͯʹ͓͍ͯʮ݉೚ʯʹͳͬͯ͠·͏
    w ৗʹʮͲ͔ͬͪͭͣʯΛݒ೦͞ΕΔଘࡏ
    w ʮݟ௨͠ͷྑ͍ܭըʜʯʹ͸ͳΒͳ͍
    w Ή͠ΖʮϨϏϡʔʹΑΔ࠶ߟʯ্౳εέδϡʔϦϯά
    w ࠷ޙ·ͰϦςΠΫΛड͚ೖΕΔ֮ޛ͕ཁΔ

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  6. Where is
    “Experience” ?
    F I U
    Interface User
    Function
    Product / Service
    Input
    Output
    Interaction
    C
    Society
    Commune

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  7. Where is
    “Experience” ?
    F I U
    Interface User
    Function
    Product / Service
    Input
    Output
    Interaction
    C
    Society
    Commune
    User Interface
    User Experience

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  8. UX = System >>= Culture
    wϋʔυ΢ΣΞɺιϑτ΢ΣΞ໰Θͣ
    wϓϩμΫταʔϏεΛఏڙ͠
    wϢʔβʔจԽݍͷதͰར༻͞Ε
    wϢʔβʔ͕zମݧɾମײz͢ΔϞϊ
    w͔ͩΒ69%FWFMPQFS͸શ෦΍Δ
    w ͨͩɺʮ69ɺ69ʯͬͯݺΜͰͯ΋ʮମݧɺମݧʯͬͯݺΜͰͯ΋ɺ
    ᐆດ͗͢Δ͠ɺήγϡλϧτ่յ͢Δ͠ɺͿͬͪΌ͚ʮ69ͷઐ໳Ո
    Ͱ͢ʢυϠإʣʯΈ͍ͨͳਓɺ͖Β͍ͩ͠৴༻Ͱ͖ͳ͍

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  9. UX = System >>= Culture
    w69͸ઃܭͯ͠΋࠶ݱੑ͕ʮແ͍ʯ
    w ઃܭɺઃఆͨ͠ͱ͜ΖͰϢʔβʔʹ
    ඞͣʹମݧͤ͞ΒΕΔ΋ͷͰ͸ͳ͍
    ͦΓΌͦ͏ͩ

    w ײ͡ํ΍࢖͍ํ͸Ϣʔβʔͷࣗ༝Ώ͑ʹ
    ઃܭऀ͸݁ہʮ͋Μͳ͜ͱ͍͍ͳɺͰ͖ͨΒ͍͍ͳʯ
    ͷϨϕϧΛ௒͑ΒΕͳ͍

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  10. Developer’s
    Sadness
    w69ͷҼࢠʮશ෦΍Ε͔ͬͯʁʯ
    w ΤϯδχΞϦϯά1SPHSBN4ZTUFN
    w σβΠχϯά$PODFQU(6*-BZPVU
    w ελΠϦϯά4UZMF*NBHF%FDPSBUJPO
    w ϚʔέςΟϯά3FTFBSDI1SPNPUJPO

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  11. Developer’s
    Sadness
    w ʮΘ͔ͬͨΑશ෦΍Ε͹͍͍ΜͰ͠ΐ ʯ
    w σΟςʔϧʹਂ͘खΛೖΕΔώϚͳ͠
    w ख෇͔ͣΛຒΊΔ͚ͩͰ࣌ؒΛ৯ΘΕΔ
    w ๩ࡴ͞Εͯͦ΋ͦ΋ͷ69Λݟ௚͢ώϚͳ͠
    w ؾ͕͍ͭͨΒग़དྷ͕ѱ͍Ϟϊʹ
    w ͜ΕɺΑ͘ܦݧͨ͠͠ɺ໧ͬͯ΍ͬͯΔͱ࣮֬ʹ͜͏ͳΔ

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  12. Developer’s
    Sadness
    w ʮσΟϨΫγϣϯʹప͢Δ͔Β
    ࡉ͔͍ͷ͸֤͓ࣗئ͍ʯ
    w ϝϯόʔʮޱ͚ͩͷ΢ϧηʔ໨ͷ্ͷλϯίϒͩͳʜʯ
    w ্࢘ʮօ͸ؤு͚ͬͯͨͲ݁ہΩϛԿ΍ͬͯͨͷʁʯ
    w ͜͜Β΁Μͷ༕ᓔ͸Α͋͘ΔσΟϨΫλʔ΍
    Ϛωʔδϟʔͷ൵ѩͱಉ͡
    w ࣮͸69%FWFMPQFSͷҰ൪ਖ਼͍͠ਓࡐӡ༻ͷ࢓ํ

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  13. Positioning
    w69ઃܭɾ։ൃ͸γϯάϧίϯόοτ
    Ͱग़དྷΔࣄ͡Όͳ͍
    w ػೳʹؔΘΔશͯΛҎͬͯॳΊͯ
    ʮૂ͍௨Γʹମݧͯ͘͠ΕΔ͔΋ʜʯ
    ͱ͍͏Ϟϊ
    w ͭ·Γશ෦ͷ໘౗ΛݟΕΔٕೳͱ஌ܙΛ
    ඞཁͱ͢Δ͠ɺൃشͰ͖Δঢ়گ͕ٻΊΒΕΔ

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  14. Positioning
    wʮઓઢʹཱͭσΟϨΫλʔʯ
    w ਐߦɾௐ੔ͷσΟϨΫγϣϯͰ͸ͳ͍
    w ϓϩμΫτͷzग़དྷzΛઐΒ؂ࠪ͢ΔσΟϨΫλʔ
    w ͍͟ͱͳͬͨΒͦΕͧΕͷલઢʹೖΕΔ
    εΩϧͱ஌͕ࣝඞཁ
    w ͔͍ͭ͠͠·Ͱ΋લઢʹ͍ͨΒ͍͚ͳ͍
    w ελΠϦετ͸ผཁһʹ͢΂͖

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  15. Aiming for Victory
    wʮઓઢʹཱͭσΟϨΫλʔʯͱͯ͠
    ӡ༻ͯ͠΋Β͏ͨΊʹ
    w Կ΋ݴΘͣ໧ͬͯΔͱ
    ʮΤϯδχΞͷλεΫ΋౤͛ΒΕΔศརͳσβΠφʔ͞Μʯ
    ͱͯ͠࢖͍௵͞ΕΔ
    w ʮσΟϨΫλʔ اը͕݉೚Ͱ͍͍ͩΖʯʹͳΓ͕ͪ
    w ʮਓख͕଍Γͳ͍͔Β։ൃ΋σβΠϯ΋ग़དྷΔਓΛͱΓ͋͑ͣ
    ɹz69σβΠφʔzͱ͍͏͜ͱͰશ෦΍Βͤ·ͨ͠ʯ
    ʮΤϯδχΞϦϯάͷ౎߹΋Θ͔ͬͯ͘ΕΔσβΠφʔʹ
    શ෦ͭͭ͡·߹Θͤͯ΋Β͍·ͨ͠ʯ
    ͕େ఍ͷਅ૬ͩͬͨΓ͢Δ

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  16. Aiming for Victory
    w·ͣ͸૊৫తʹೝΊΒΕΔΑ͏ʹ
    wརӹΛग़ͯ͠޻ظ΋୹ॖͪ͠Ό͏
    wˢ͖ͬ͞ച্ʹߩݙ͠ͳ͍ͱ͔
    ݴͬͨ͡ΌΜʂ
    wˢ޻ظͷ୹ॖʹߩݙ͠ͳ͍ͱ΋
    ݴͬͨ͡ΌΜʂ
    w·͊ฉ͍͍ͯͩ͘͞Α

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  17. Aiming for Victory
    w69%FWFMPQFSΛνʔϜʹೖΕͯ
    w %FTJHO1SJODJQMFT σβΠϯݪཧ

    ΛఆΊͤ͞Δ
    w పఈͨ͠ίϯηϓτϫʔΫΛͤ͞Δ
    w Ұ؏ͨ͠ίϯηϓτͷݩͰͷ
    σβΠϯϫʔΫ΍ΤϯδχΞϦϯά
    w ϚʔέςΟϯάͷਫ਼౓޲্΍
    खૣ͍ελΠϦϯάɺϦςΠΫ΋
    ૂ͑ͳ͍Θ͚Ͱ͸ͳ͍ΑͶʁ
    w ࣄۀओʹ͸͜͜Ͱೲಘ͍ͯͨͩ͘͠

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  18. Aiming for Victory
    w69%FWFMPQFS͕νʔϜʹ͍Δ͜ͱͰ
    w ϝϯόʔ͕ʮ͍͍κʙ͜Εʯͬͯࢥͬͯ͘ΕΔΑ͏ʹ
    %FWFMPQFS͕ಇ͘
    w ্௕΋ʮ໘౗ΈΔ෦෼ ࣭ͷߴ͞ͱ͔
    ͕ݮͬͯخ͍͠ʯ
    ͱࢥͬͯ΋Β͑ΔΑ͏ʹಇ͘
    w σΟϨΫλʔ͕ʮਐߦͷ೺Ѳͱܭըௐ੔͚ͩʹͳͬͯ
    ॿ͔ΔΘʙʯͱָʹͳΔΑ͏ʹಇ͘
    w ੜʑ͍͠ϋφγͰ͢Ͷʂʂʂ

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  19. How should it begin?
    w ී௨ʹ΍ͬͯΔͱ
    ʮ։ൃ΋σβΠϯ΋Ͱ͖ͪΌ͏ศར԰ʯ
    ʹ͞Εͯ͠·͏͜ͱ͸લड़ͨ͠
    w ͜Ε·Ͱ69%FWFMPQFS͕ډͳ͔ͬͨ৔ॴͰ͸
    z࢓ࣄͷ෼୲zΛ෼͚ͯ΋Β͏ඞཁ͕͋Δ
    w ड͚ೖΕଶ੎͕ग़དྷͯͳ͔ͬͨΓɺ
    zͦΕzΛظ଴͞Εͯͳ͍ࣄଟʑ͋Γ
    ʮ͍΍ɺ໧ͬͯίʔυ΋ॻ͍ͯσβΠϯ΋΍ΕΑʯͬͯݴΘΕͳ͍Α͏ʹ

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  20. How should it begin?
    w ͦͷ
    ϫʔΩϯάϑϩʔͦͷ΋ͷΛ
    69%FWFMPQFS͕վળͤ͞Δ
    w ࣗ෼ͷ৬৔Λ69ઃܭɾ։ൃͷର৅ͱͯ͠ԋश
    w ͜ΕࣗମνʔϜϝϯόʔʹͱͬͯɺ
    69ઃܭɾ։ൃΛΑ͘ཧղͯ͠΋Β͏޷ػʹͳΔ
    w 69%FWFMPQFSʹͱͬͯ͸ྑ͍࿅शʹ΋ͳΔ
    w νʔϜͷੑ֨ͰೃછΉϫʔΫϑϩʔ͕ҧ͏ͷͰ
    ߹ͬͨ΍ΓํΛݟۃΊΔͷ͕ॏཁ

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  21. How should it begin?
    w ͦͷ
    اը͕࣋ͬͯΔ
    ϓϩμΫτͷʮҰ൪େࣄͳ͜ͱʯ
    Λ࠷େݶʹҾ͖ग़͢
    w ͨͿΜͨ͜͠ͱ͕ແ͔ͬͨͰ͋Ζ͏

    %FTJHO1SJODJQMFTͷઃܭ
    w ͜Ε·Ͱʹແ͍ఔͷࠎଠͷ
    ίϯηϓτϫʔΫΛ΍ͬͯΈͤΔ
    w σβΠφʔָ͕Λײ͡ΕͨΒ͠Ίͨ΋ͷ

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  22. Homework
    w
    ࠓͷࣗ෼ͱνʔϜͷऔΓ૊ΈํΛ
    69։ൃର৅ͱͯ͠෼ੳ͢Δ
    wϢʔβʔ͸ࣗ෼ΛؚΊͨνʔϜϝΠτ
    w࢓ࣄͷΰʔϧ͸Կ͔ͩͬͨͷ֬ೝ
    wࠓ๊͍͑ͯΔ໰୊ɾ՝୊͸Կ͔
    ࣗ෼Βͷ໰୊Λߟ࡯΋ղܾ΋Ͱ͖ͣʹ
    ݟ஌Β͵Ϣʔβʔͷ69ͳΜ͔ߟ͑ΒΕΔΘ͚ͳ͍ͩΖ
    ͱࣗ෼ʹݴ͍ฉ͔ͤΑ͏

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  23. Homework
    w
    ֎෦ཁҼʹґΒͳ͍ɺ॓୊
    ͷ
    ໰୊Λվળ͢ΔΞΠσΞΛग़͢
    w ଞॴ༷ͷॴҝʹͯ͠Ε͹ָ͚ͩͲ
    Ұ޲ʹྑ͘ͳͬͨΓͤΜΑͶ
    w ࣮ࡍʹϓϩμΫτग़ͨ࣌͠ʹ
    ʮzଞͷॴҝzͰ69͕࣮ݱ͠·ͤΜͰͨ͠ʯ
    ͱ͔৘͚ͳ͍ݴ͍༁Ͱ͖ͳ͍ΑͶ
    ࣮ࡍͷ69։ൃ΋֎෦ཁҼ͸ߟ࡯ͱ෼ੳͷର৅Ͱ͋ͬͯɺ
    ઃܭࣗମ͸಺෦ཁҼΛͲ͏͢Δ͔͔͠ग़དྷ·ͤΜ
    ͱࣗ෼ʹݴ͍ฉ͔ͤΑ͏

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  24. Homework
    w
    ࠓ๊͑ͯΔҊ݅ͷ
    άϥϯυίϯηϓτΛ
    ΋͏Ұ౓ݴޠԽ͢Δ
    w άϥϯυίϯηϓτͬͯҊ֎΍ͬͯΔͱ͜Ζগͳ͍
    ૑ۀ೥͔ͭσβΠφʔઐ༻ελδΦ࣋ͬͯΔ
    ௒େखϝʔΧʔ͘Β͍͔͠΍ͬͯͳ͍ͷͰ͸
    w ॓୊ʢʣ͕͜Ε͚ͩͰղܾ͞ΕΔ͜ͱ͋Γ
    ࣮ࡍͷ69։ൃ΋άϥϯυίϯηϓτ͔Β
    ͱࣗ෼ʹݴ͍ฉ͔ͤΑ͏

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  25. Homework - Hint
    wώΞϦϯά͸͢΂ͯͷجຊ
    wҼՌؔ܎ͷࠜΛ୳Ε
    wʮ༷ʑͳ޻෉ʯΑΓʮҰͭͷಥഁޱʯ
    wγϯϓϧͰ͋Δ΄Ͳڧ͍ͱ஌Δ͜ͱ
    Ҋ֎ʮ͓՛ࢠ৯΂ͳ͕Βࡶஊ͢Δ࣌ؒΛͭ͘ΔʯΈ͍ͨͳࢪࡦͰ
    ഥࢠൈ͚͢Δ͘Β্͍ख͘ߦͬͯ͠·͏͜ͱͩͬͯ͋ΔΑ

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  26. Next
    ΑΓΑ͍69Λఏڙ͢ΔͨΊʹ
    ԿΛ஌Δ΂͖͔
    What learn for
    UX Development
    ָ͓͠Έʹ

    View Slide