L E S S O N S L E A R N T F R O M B U I L D I N G 6 C O M PA N I E S A N D 1 0 1 C L I E N T S M I C H A E L O N G C O A C H A N D F O U N D E R M E N T O R @ T H E C O L L A B F O L K S P R E S E N T E D O N 1 4 T H A P R I L 2 0 1 6 A T C H I u X i d 2 0 1 6 , J A K A R TA I N D O N E S I A

M Y PAT H F R O M 1 9 9 9 T O P R E S E N T ‣ before 1999 : programming in 6 languages ‣ web design / development ‣ research & development ‣ network engineer ‣ full-stack development + sales ‣ programming in +15 languages ‣ business process consulting ‣ internet spaceships ‣ portal development ‣ scrum master ‣ mobile & ux lead ‣ product manager ‣ coo a.k.a even more work including customer success, operations, logistics & finance ‣ cycling + startup ‣ coach for agile, ux & product

S H U - H A - R I • Shu-Ha-Ri is a way of thinking about how you learn a technique. • The name comes from Japanese martial arts (particularly Aikido), and Alistair Cockburn introduced it as a way of thinking about learning techniques and methodologies for software development. http://martinfowler.com/bliki/ShuHaRi.html

S H U - H A - R I • Shu: In the beginning stage ... • Ha: At this point the student begins to branch out ... • Ri: Now the student isn't learning from other people, but from his own practice. http://martinfowler.com/bliki/ShuHaRi.html

A C T I V I T Y F O R E V E RY O N E • Write down on a piece of paper your journey • Jot down your key experiences over the next 20 minutes • Reflect on your learnings so far - share them at lunch!

1 9 9 9 - 2 0 0 8 S H U : I N T H E B E G I N N I N G S TA G E . . .

FA I L I N G … Q U I C K LY M Y F I R S T B U S I N E S S

T H E P R O J E C T T H AT C H A N G E D M E • cleaning inspection system • designed, developed end- to-end by myself • on-site visits to observe user behaviour • support & maintenance to adjust the product according to feedback

T H E G A M E T H AT C H A N G E D M E • EVE Online is a persistent world massively multiplayer online role-playing game (MMORPG) developed and published by CCP Games. • Players of Eve Online can participate in a number of in- game professions and activities, including mining, piracy, manufacturing, trading, exploration, and combat (both player versus environment and player versus player). https://en.wikipedia.org/wiki/Eve_Online

L E S S O N S L E A R N T • SILO in Tech with no understanding about the wider business operations hurt the successful roll out of products my teams worked on • SPEAKING with Customers / Stakeholders early • TAKE TIME OFF and learn something different

2 0 0 8 - 2 0 1 5 H A : A T T H I S P O I N T T H E S T U D E N T B E G I N S T O B R A N C H O U T . . . Product Works (aka Product #beer) for Product Teams

FA I L I N G … A G A I N ! B U S I N E S S # 3 …

How did I venture into UX Industry? how did i venture into ux industry?

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May 2012 Rumah123 - Intro to UX Workshop

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some apps i’ve worked on

What do I like about UX • focus on the customer and understanding them before making decisions • focus on internal users and understanding them • once we done that, making decisions with these factors in mind

What made me stay in the field of UX? • not a “UX” full timer • I stay engaged with community & topics as find it useful to act as bridge between ux, technical & business

C O M M U N I T I E S A G I L E S I N G A P O R E , U X S G & P R O D U C T W O R K S

D A N & J O U X H K 2 0 1 2

U X S G 2 0 1 4 T E A M TA K E S C O M M I T M E N T T O B U I L D C O M M U N I T I E S

P R O D U C T C O M M U N I T Y B A C K I N 2 0 1 3 …

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L E S S O N S L E A R N T • BRIDGE people as soon as possible • not only UX , Tech, Prod but all the various teams in a company and communities • Speaking with the people who create the products and influencing CULTURE CHANGE takes time • the right COMMUNITIES are important for personal and professional growth

2 0 1 5 - P R E S E N T Ri: Now the student isn't learning from other people, but from his own practice. Product Works (aka Product #beer) for Product Teams

THE COLLAB FOLKS Product Management Agility User Experience Marketing Founder Mentorship Team Coaching Talent / Skills Identification Connect external Talent / Skills

THE COLLAB FOLKS APPROACH 1.EXPLORE (Think) - Uncover pain points across the business, users and employees - Determine current level of maturity across key topics (UX, Product, Agile, Marketing) and to-be ideal - Set development targets & KPIs
 2.COLLAB (Make) - Work closely with your team to drive improvements across agreed areas for development (individual/ workshop-based training) - Help identify talent based on your needs
 3.EVALUATE (Check) - Feedback on team progress and engagement level - Suggest next steps and update training plans

Bukalapak - UX Workshop

KMK - UX Program

OUR NOTABLE COLLABS CLIENTS COLLABS KMK ONLINE

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L E S S O N S I ’ M S T I L L L E A R N I N G • DON’T BE AFRAID TO FAIL • 101 clients later, I’m still learning something new from each client and applying this into each new coaching with product teams and my latest business • FIND LIKE MINDED partners • I keep in touch with all ex-team members and see where they are in life, and check in about their work

A C T I V I T Y F O R E V E RY O N E • Write down on a piece of paper your journey • Jot down your key experiences over the next 20 minutes • Reflect on your learnings so far - share them at lunch!

I N S U M M A RY • SHU • SILO in Tech with no understand about the wider business operations hurt the successful roll out of products my teams worked on • SPEAKING with Customers / Stakeholders early • TAKE TIME OFF and learn something different • HA • BRIDGE people as soon as possible • not only UX , Tech, Prod but all the various teams in a company • Speaking with the people who create the products and influencing CULTURE CHANGE takes time • the right COMMUNITIES are important for personal and professional growth • RI • DON’T BE AFRAID TO FAIL • 101 clients later, I’m still learning something new from each client and applying this into each new coaching with product teams and my latest business • FIND LIKE MINDED partners • I keep in touch with all ex-team members and see where they are in life, and check in about their work

T H A N K Y O U Let’s Have a chat @michaelon9 [email protected]