Shu-Ha-Ri : Lessons learnt from building 6 companies and 101 clients

Presented on 14th April 2016 at CHIuXid 2016 (chiuxid2016.chiuxindo.uxindo.com/business-stories/)

Shu-Ha-Ri is a way of thinking about how you learn a technique. (http://martinfowler.com/bliki/ShuHaRi.html)

Shu: In the beginning stage ...

Over the course of 16 years since 1999, Michael has built 6 companies : 3 service companies and 3 product companies. He has also had the fortunate opportunity to work with 101 clients across a number of industries and teams.

Ha: At this point the student begins to branch out ...

He will share his continuous journey from an early tech background and transition towards user research / design and product management. If there is time he might even share the year he spent taking online spaceships very seriously.

Ri: Now the student isn't learning from other people, but from his own practice.

Michael applies all the lessons learnt along the way to help shape The Collab Folks which was founded to coach and mentor startups and growing SMEs across Product Management, User Experience and Agility.

As he believes cycling is a great way to tell stories, he also co-founded Bicycl.asia - Ride Your Story : a community for cyclists from all over the world to share stories about their rides and connect cyclists to new experiences. He has lost count of the number of times he talks about cycling in meetings and how often it connects back to his work.

Transcript

1. L E S S O N S L E A R N T F R O M B U I L D I N G
   6 C O M PA N I E S A N D 1 0 1 C L I E N T S
   M I C H A E L O N G
   C O A C H A N D F O U N D E R M E N T O R @ T H E C O L L A B F O L K S
   P R E S E N T E D O N 1 4 T H A P R I L 2 0 1 6 A T C H I u X i d 2 0 1 6 , J A K A R TA I N D O N E S I A
   

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2. M Y PAT H F R O M 1 9 9 9 T O P R E S E N T
   ‣
   before 1999 : programming in
   6 languages
   ‣
   web design / development
   ‣
   research & development
   ‣
   network engineer
   ‣ full-stack development +
   sales
   ‣
   programming in +15
   languages
   ‣
   business process consulting
   ‣
   internet spaceships
   ‣
   portal development
   ‣
   scrum master
   ‣
   mobile & ux lead
   ‣
   product manager
   ‣
   coo a.k.a even more work
   including customer success,
   operations, logistics & finance
   ‣
   cycling + startup
   ‣
   coach for agile, ux & product
   

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3. S H U - H A - R I
   • Shu-Ha-Ri is a way of
   thinking about how you
   learn a technique.
   • The name comes from
   Japanese martial arts
   (particularly Aikido), and
   Alistair Cockburn introduced
   it as a way of thinking about
   learning techniques and
   methodologies for software
   development.
   http://martinfowler.com/bliki/ShuHaRi.html
   

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4. S H U - H A - R I
   • Shu: In the beginning stage ...
   • Ha: At this point the student begins to branch out ...
   • Ri: Now the student isn't learning from other people,
   but from his own practice.
   http://martinfowler.com/bliki/ShuHaRi.html
   

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5. A C T I V I T Y F O R
   E V E RY O N E
   • Write down on a piece of
   paper your journey
   • Jot down your key
   experiences over the next
   20 minutes
   • Reflect on your learnings
   so far - share them at
   lunch!
   

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6. 1 9 9 9 - 2 0 0 8
   S H U : I N T H E B E G I N N I N G S TA G E . . .
   

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7. FA I L I N G … Q U I C K LY
   M Y F I R S T B U S I N E S S
   

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8. T H E P R O J E C T
   T H AT C H A N G E D
   M E
   • cleaning inspection system
   • designed, developed end-
   to-end by myself
   • on-site visits to observe
   user behaviour
   • support & maintenance to
   adjust the product
   according to feedback
   

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9. T H E G A M E T H AT
   C H A N G E D M E
   • EVE Online is a persistent world
   massively multiplayer online
   role-playing game (MMORPG)
   developed and published by
   CCP Games.
   • Players of Eve Online can
   participate in a number of in-
   game professions and activities,
   including mining, piracy,
   manufacturing, trading,
   exploration, and combat (both
   player versus environment and
   player versus player).
   https://en.wikipedia.org/wiki/Eve_Online
   

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10. L E S S O N S L E A R N T
    • SILO in Tech with no understanding about the wider
    business operations hurt the successful roll out of
    products my teams worked on
    • SPEAKING with Customers / Stakeholders early
    • TAKE TIME OFF and learn something different
    

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11. 2 0 0 8 - 2 0 1 5
    H A : A T T H I S P O I N T T H E S T U D E N T B E G I N S T O B R A N C H O U T . . .
    Product Works
    (aka Product #beer)
    for Product Teams
    

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12. FA I L I N G … A G A I N !
    B U S I N E S S # 3 …
    

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13. How did I venture into
    UX Industry?
    how did i venture into
    ux industry?
    

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14. View Slide

15. View Slide

16. May 2012
    Rumah123 - Intro to UX Workshop
    

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17. View Slide

18. some apps i’ve worked on
    

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19. What do I like about UX
    • focus on the customer and understanding them
    before making decisions
    • focus on internal users and understanding them
    • once we done that, making decisions with these
    factors in mind
    

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20. What made me stay in the field of UX?
    • not a “UX” full timer
    • I stay engaged with community & topics as find it
    useful to act as bridge between ux, technical &
    business
    

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21. C O M M U N I T I E S
    A G I L E S I N G A P O R E , U X S G & P R O D U C T W O R K S
    

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22. D A N & J O
    U X H K 2 0 1 2
    

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23. U X S G 2 0 1 4 T E A M
    TA K E S C O M M I T M E N T T O B U I L D C O M M U N I T I E S
    

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24. P R O D U C T C O M M U N I T Y
    B A C K I N 2 0 1 3 …
    

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25. View Slide

26. L E S S O N S L E A R N T
    • BRIDGE people as soon as possible
    • not only UX , Tech, Prod but all the various teams in
    a company and communities
    • Speaking with the people who create the products
    and influencing CULTURE CHANGE takes time
    • the right COMMUNITIES are important for personal
    and professional growth
    

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27. 2 0 1 5 - P R E S E N T
    Ri: Now the student isn't learning from other people, but from his own practice.
    Product Works
    (aka Product #beer)
    for Product Teams
    

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28. THE COLLAB FOLKS
    Product
    Management
    Agility
    User
    Experience
    Marketing
    Founder Mentorship
    Team Coaching
    Talent / Skills Identification
    Connect external
    Talent / Skills
    

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29. THE COLLAB FOLKS APPROACH
    1.EXPLORE (Think)
    - Uncover pain points across the business, users and
    employees
    - Determine current level of maturity across key
    topics (UX, Product, Agile, Marketing) and to-be ideal
    - Set development targets & KPIs

    2.COLLAB (Make)
    - Work closely with your team to drive improvements
    across agreed areas for development (individual/
    workshop-based training)
    - Help identify talent based on your needs

    3.EVALUATE (Check)
    - Feedback on team progress and engagement
    level
    - Suggest next steps and update training plans
    

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30. Bukalapak - UX Workshop
    

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31. KMK - UX Program
    

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32. OUR NOTABLE COLLABS
    CLIENTS
    COLLABS
    KMK ONLINE
    

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33. View Slide

34. View Slide

35. View Slide

36. L E S S O N S I ’ M S T I L L L E A R N I N G
    • DON’T BE AFRAID TO FAIL
    • 101 clients later, I’m still learning something new
    from each client and applying this into each new
    coaching with product teams and my latest business
    • FIND LIKE MINDED partners
    • I keep in touch with all ex-team members and see
    where they are in life, and check in about their work
    

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37. A C T I V I T Y F O R
    E V E RY O N E
    • Write down on a piece of
    paper your journey
    • Jot down your key
    experiences over the next
    20 minutes
    • Reflect on your learnings
    so far - share them at
    lunch!
    

    View Slide

38. I N S U M M A RY
    • SHU
    • SILO in Tech with no
    understand about the
    wider business
    operations hurt the
    successful roll out of
    products my teams
    worked on
    • SPEAKING with
    Customers /
    Stakeholders early
    • TAKE TIME OFF and
    learn something
    different
    • HA
    • BRIDGE people as soon
    as possible
    • not only UX , Tech,
    Prod but all the
    various teams in a
    company
    • Speaking with the
    people who create the
    products and
    influencing CULTURE
    CHANGE takes time
    • the right
    COMMUNITIES are
    important for personal
    and professional growth
    • RI
    • DON’T BE AFRAID TO FAIL
    • 101 clients later, I’m still
    learning something new
    from each client and
    applying this into each
    new coaching with
    product teams and my
    latest business
    • FIND LIKE MINDED
    partners
    • I keep in touch with all
    ex-team members and
    see where they are in
    life, and check in about
    their work
    

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39. T H A N K Y O U
    Let’s Have a chat @michaelon9
    michael@thecollabfolks.com
    

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