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N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . www captionslive com au | captionslive outlook com | UX A a a D R a c Da 2 T da , 18 Ma c 2021 Ca i ned b : Hila Cadd

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N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 2 la . STEVE BATY: Tha l k g ea . LAUREN ISAACSON: S hi i kind f he d eam, igh , e ha e - can hink f i a nega i el , ha e d hing em e n me f he ime de ending n he e a e and ha ' g ing n. B hi can be a g ea hing. Y can n d e ea ch f m an he e a an ime i h an ne de ending n ha ' e af e . S I' e been d ing e ea ch em el , all f m m h e ince 2016, and I'm j he e ha e me f he echn l g i n I kn f and h can ge g ea in igh i h c en l i king an in- e n ac i n. S he e a e l f l he e. Once a l king 'll ee man i n can ake ad an age and l ' e g ing be ing all he ime. Kind f like he e i alen n he hamme in lb , i ' g ing n he fi helf and ill e i a l . Then he e a e l e a el and he g nde nea h ha fi helf. B he a e g ea , he cke enche , e need hem f ecific hing . I'm n he e ec mmend ecific d c end e an ne d c . I'm j ai ing a a ene ha he e a e i n a ailable . S hen ' e hinking ab l i i eall ea ge e ci ed ab a ne l an e b n ge ahead f elf. Unde and ha he bjec i e , ha kind f e le ill be a ici a ing and ha kind f deli e able an ha e a he end f n anal i and deli e akeh lde . Al i ac c m liance, nl c llec he da a ha need. Once ha e ha e abli hed, hen g ahead and elec l . Think ab he la f m an e. M f he agencie k i h j e mee ing f a e hich d e he j b b lack a l f

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N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 3 he fea e hich can inc ea e he engagemen and eamline e ea ch ce . Al ffe i ac c m liance fea e b can hel ec . C n ide b c i i n ba ed icing m del e d c ba ed. If i ' me hing ' e g ing be ing all he ime, if k in-h e in agenc , kn hi i me hing ' e g ing be d ing n a eg la ba i . If ' e like me and a f eelance , nl d e ea ch n cca i n , hen l k a d c ba ed icing i n . A l f lace d n' li d c ba ed icing i n b if a k he ill gi e i . Then in-de h in e ie , hi i ha I'm d ing 95 e cen f he ime. I gi e a lace g am g ide and d c een ha ing, all main aining legal i ac c m liance. Then he e' abili e ing f a e. S hen I a king clien ide and g ing f m nning e in mee ing f a e nning e i ' kind f a game change , i eamlined, ga e ime and m ne . I al all f a a hide and manage he b e e and al if e' e e ing e , i all me a a h he e n he e i h ha ing he URL i h hem. S an main ain h ge acce ha URL, and I didn' an i fl a ing he e. The abili e ing f a e all me gi e he URL h e, he g am hen e k he a ici an ' b e , and he e e able la i h he e i h ge ing acce he URL. Tha ' ha , ha ma e ed a l . Then he e' ide f c g . S hi i like mee ing f a e n e id . I ha a l f he ame fea e i h he added benefi f being d namic. Y can d a l f he ma ke ac i i ie ha d n hi eb a d f a e, b ka if e' e in hi en i nmen b n e' e g ing g an he la f m and d hi e e ci e, i ge kind f c nf ing. B if can j d i all in ne lace, ha e a ec d f

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N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 4 ha f m he e ea ch f a e b n ' e n ending a ici an in a d en diffe en di ec i n . Can d i in a mee ing f a e? S e. B l e he mee ing managemen in ha ne benefi . I d n' kn ab b I ge a ked deal i h e e n fa e n a nd all he ime. I ha e i n if I need be fa e , e ba ed f c g can acc mm da e 8 a ici an and la f 90 min e . An he benefi f hi i ha beca e he ' e e ba ed he ' e all be an c ibed. Y ' e n ai ing a nd and a ing e a f a an c i i n. Then nline f c g . Wha e e fl a b a . S he e gi e he benefi f eed and de h i h l f fle ibili . S e e ime ge a dem f m ne f he e ide , I am ama ed a h man ne fea e he ack in he e hing can enhance e ea ch jec . The can d a l m e if ' e d hing like e na g , d i all a nce. The all la h ee da b can la a l ng a a ea . The can d 10 min e he e, 10 min e he e, an he 10 he e 30 min e all a nce. I i eall hem. The ha e a l f fle ibili . The a e ima il e -ba ed e e ci e b he can handle ide and ha e hi eb a d ca abili . Y can hide an e and h hem a g . Y an be e ca ef l f ha a a m d a i . The e i a a manage ha in he e nline g b hiding e e b d ' an e c m le el ha he e n can ne e ee he an e f m he e f he g , can elec hide hem em a il . S hide e e b d ' an e n il he e n ha bmi ed hei n an e . Wi h in e ac i n i ' eall im an he g d namic. Then can incen i i e he e le h d ha . If a e e ing me hing e ea ching me hing ha ha - i f a en i i e na e, can hide

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N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 5 e e b d ' iden i ie c m le el . The d n' ha e a h e hei name. Y gi e hem c de name and c de a a a . Y can al anal e he da a in eal ime hich can eed e ing ce . Then he e i a lica i n , he e a e a l like h e f c g I men i ned e i l b i h he in e ac i n c m nen . The e can la da , eek , m n h and ea . The en i e e f he e a lica i n i nde and a ici an ' in f ie . Y can main ain engagemen b incen i i ing a k . Y can al anal e he da a in eal ime. N , d n' need e en i e e i men g a e e acking da a. S me calib a e he a ici an ' c m e i h n addi i nal ha d a e. Y can ee he e, ba icall i ' he came a l king a e le' il , he e he ' e l king n he c een, and hen a hea ma af e a d h ing he e e le l k. N , he e' al facial c ding hich i kind f he ame hing a e e acking b i ' ac all c ding face and ha e e i n ' e making hile a ching e e iencing me hing. Sh e le a ide and ga ge hei e e i n . The e can be g ea hen a gmen ing f ide c n en . Y h me ne a ide , hen l k a he da a af e a d and a he , f 30 ec nd l k like e e c nf ed. I'm nde ing ha a g ing n he e. Then he e' dial e ing. Thi i e adi i nal. S back in he da hen I a king i h media c m anie he ld ake e le in a m and gi e hem a h ical dial and he ld dial a if I like hi a , I eall d n' like hi a , kind f like hi , d n' like ha . Y can agg ega e he da a af e a d . N i ' all i al he ' e ing an in e face n he c een d ha hing, b i ' i al, n h ical. If a e e ing h ical d c en i nmen , he e a e a gmen ed and i al eali a ecificall dedica ed e ea ch and

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N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 6 i ' kind f f n. S can e an a angemen de ign i h in e ing in a h ical d c and j e i . S i eall hel hen an make change i e a e beca e i ' all i al. I ' n a i al nd. The e' n h ical d c . S i h i al eali if an e , hi i d ne a l like h ing e he e i ' like, ell, if e ha e hi ne b de ign he e ld i g he helf. Then end e le d n a i al ai le a and ee he e i i n he helf. And g a e he g ing b he C c P , if i ' h ical d c can digi i e d c and in a a gmen ed eali a f e ea ch and hel i h he ech . Thi can be a l f f n. The a ici an can ee, h, hi i ha ha chai ld l k like in m li ing m, hi i h I hink i ld feel. W ld i l k g d in m li ing m, ld i n , can ge a feel f h he de ign ill hi i h c me i h e e in e ing in h ical d c . S hen a e e ing m bile a in f a e, i can ge c m lica ed. S can e mi ing a lica i n . Wha an d i mi ha ' n e n' h ne c een hei c m e and hen he ha e hei c m e c een i h . Tha a he can e hei h ne h e e he feel m c mf able hich i g ea . B need kn ha kind f c m e h ne he ' e ing, ha f a e ill k i h ha c m e h ne. Then d ech make e ha ' all king he a i h ld. Then he e' mee ing f a e. Y can a k e le j in he mee ing f m hei h ne. Tha i n ha able e eciall hen he a ha ing f m hei h ne. I d a l . I ldn' ec mmend i . Then he e a e abili e ing la f m . The e a e na i e a ha li e n he h ne. I ' fa m e able. Y ' e n ending a l f ime n ech and ff like ha . S a l f he e l a e g ing be ne . D n' e ec

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N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 7 e hem e e l n he fi a . Tha ' c m le el n eali ic. A k hem ide an ni d a d n. Y can d ha ac ice n i h c - ke f iend d i a a b n f a cha i . Y an en e... a back channel i a a all hem c mm nica e i h i h being een b he a ici an . Y can e a me aging la f m. S me ime I ill e a dedica ed la f m in Slack i h addi i nal be he an me make if he an me make a c mmen n h i ' g ing and an ee change . Y can al ee e me aging. Thi i eall g d, and hen he e a e b il -in i n , if a e ing fe i nal e ea ch f a e, he e i a b il -in i n f ha back channel. I am a big fan f an c i i n , he eed anal i ce . The e a e h man e ed, he e a e e en i e, he ake a hile b he a e e high ali . S kn ha a e ge ing i e ac l ha i h ld be. Then he e a e AI e ed. The e a e fa , ab a 20 min e na nd ime. Ab $6 US ge a an c i i n d ne and he ' e eall g ea if d n' ha e a l f a b dge b ill need ake ime g h gh ha an c i and make all kind f c ec i n beca e i ill ge a l f ff ng. Then he e' anal i and ha e a l f i n hen i c me anal i . Y can be d ing i n n d ing i a a g . If a a g , can e a e , highligh , ci . G all he an c i i n and ge n he ame age a ha ha en . C ing he diffe en a emen and ing hem ge he a nd diffe en hing . S ead hee , if a e ing a h man e ed an c ibe , can ag hing an a an and and f c . Y can ee all he diffe en in e ie and ha ' eall g ea . Then he e' agging nline d c men . Thi i ea b i ' me and d e n' gi e an agg ega e ie f ha ' e l king a . Then

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N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 8 he e a e c llab a i e affini ma . I had a clien , he didn' ha e a l f m ne he didn' an a f ll e . We all g ge he af e he e ea ch and e e e n a hi eb a d a , e ickie a nd diffe en hing ha e a and b il he anal i ha a . Then he e' ali a i e anal i f a e. I ne e d an anal i i h ge ing ali a i e anal i f a e. I ' all n ha e en i e, I can ge i j f he jec , i hel me ag h I an and ie he da a ha I an in all kind f diffe en a . S I h e n kind f feel like h m G d I ha e i n , he e a e l f hing I can d . Y ha e all g hi . If an g em e and ing all kind f fanc hing , can. T , lea n, adj , e ea . I am al a lea ning, I am al a ge ing hing ng and im ing f he ne ime. S ake he ame a i de and e e imen a a . And I h e ha ha e f n d ing em e e ea ch. S hank . STEVE BATY: Thank , La en. Tha a nde f l. I ha e a e ick e i n f . Ac all meb d ha j en h gh a e i n hich i he he he e a e an ecific l ld ec mmend f ali a i e anal i . LAUREN ISAACSON: I d n' end e an hing! S eah, he e' he hing ha I ld ec mmend d . S di ec di ec ie he e f all kind f e ea ch l . S he e i a l - he e i a di ec ha I like e ha li a l f diffe en d c ha a e he e. I'll d ha af e a d . The e' he hing can d . Y can j in e ea ch a cia i n . S e ea ch ade fi m a e eall a e me. The ha e a e ie f da he e an h each da and he ge a b nch f end ge he and each end ha 10 min e dem hei d c . Tha ' a

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N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 9 g ea a familia i e el e i h all he diffe en i n and l . Ge in ch i h he end and ha e a ale a d a dem f . D n' be h ab a king f ne. S eah, he e' me i n ha ha e f lea ning ab all he diffe en hing ha a e he e. STEVE BATY: Tha ' nde f l. Thank e m ch, La en, enj e ening. LAUREN ISAACSON: Thank . Ha e a g d da . STEVE BATY: H e he m e g e ell. LAUREN ISAACSON: Me . STEVE BATY: O ne e en a i n i f m Ale C k f m he ABC. Ale ill be gi ing a ie in ha he ' e been d ing a he ABC ada in he e ime . Ale , elc me. Thank f j ining . ALEX CROOK: Hi S e e. Thank f ha ing me. STEVE BATY: I ill h , hen ' e ead . ALEX CROOK: Fan a ic. And hank La en. Tha a ch a c m ehen i e e ie . I eall l k f a d l king in ha in m e de ail. I'll ha e m c een n . Le me kn if - i ha all h ing ka ? STEVE BATY: Ye , i i . Thank . ALEX CROOK: Fan a ic. Oka . S I ld like begin b ackn ledging