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Clockmaker
Yuriy Krasilnikov, Business Development Director
October, 16th, 2018
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2010
December,
2014
2018
In 2010, two guys
released their first game
Clockmaker was released
on VK gaming platform
the mobile version of
Clockmaker was released
Today we are the team of 120+ professionals
covering all sides of mobile game development
and promotion
Two games available live:
- Clockmaker
- Funky Bay
One game is in a soft launch phase
Several games are in production phase
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● not another
match3 game
○ original setting
○ unique match3
mechanics
○ new meta-
gameplay
(2012)
● 1 mln MAU
● 40+ mln userbase
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more than + 270% of
revenue for a year
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We’ve spent a ton of money on marketing!
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We’ve been featured on the platforms!
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NO!
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a new strategy for company growth
product improvements
operational improvements
a new marketing strategy
a new business development strategy
Instead of it we’ve done...
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a new strategy of growth of the company
the orientation on a
long-term result
opportunities to
develop a quality
product
investment in the
company growth
a new culture of the
company
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product improvements
new level of quality:
graphics
new level of quality:
technical stability
regular updates:
weekly narrative
based events
new content
tournaments
support &
community
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story-driven events, limited by timing
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story-driven events, limited by timing
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challenging events, limited by timing
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operational improvements
regular very-well
prepared and
planned updates:
we know when we will
release a new version
data-driven
approach:
no changes for a
change smth.
QA:
we will not release a
version with a technical
problem
Exploring:
we try to be in a
market trend
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a new marketing strategy
ROI - based UA
campaigns:
90-180 days
>100%
diversification of UA
channels
high quality of
creatives
Strong team of
professionals:
4 different people ->
magic team of 12
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a new business development strategy
data driven
approach:
analytics of all type
of activities
long-term
relationships with
partners:
don’t try to get a
featuring once, try to
build win-win
cooperation
working closely
with the team:
yes, BD should play
dev-builds every
week!
exploring new
markets and
opportunities
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product metrics
2018 / 2017:
R1:
iOS x1.5
Android x1.2
R7:
iOS x1.6
Android x1.25
R28:
iOS x1.7
Android x1.4
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product metrics
2018 / 2017:
ARPU:
iOS x1.7
Android x2
%PU:
iOS x1.6
Android x1.4
DAU:
iOS x2.2
Android x1.5
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there is a not a silver bullet
a strong team is better than a random hunted lead
all of TOPs should play their games
each of team member should play their game
data-driven approach in the every stage of game-operation
high quality of content
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Yuriy Krasilnikov
Director, Business Development
[email protected]
skype: y-krasilnikov
Facebook: /yuriy.krasilnikov