Yuriy Krasilnikov, Belka Games

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November 07, 2018

Yuriy Krasilnikov, Belka Games

The New Life of Clockmaker: Five Years of Revenue Growth

(White Nights Conference Moscow 2018)
The official conference website — http://wnconf.com

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November 07, 2018
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  1. Clockmaker Yuriy Krasilnikov, Business Development Director October, 16th, 2018

  2. 2010 December, 2014 2018 In 2010, two guys released their

    first game Clockmaker was released on VK gaming platform the mobile version of Clockmaker was released Today we are the team of 120+ professionals covering all sides of mobile game development and promotion Two games available live: - Clockmaker - Funky Bay One game is in a soft launch phase Several games are in production phase
  3. • not another match3 game ◦ original setting ◦ unique

    match3 mechanics ◦ new meta- gameplay (2012) • 1 mln MAU • 40+ mln userbase
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  5. more than + 270% of revenue for a year

  6. We’ve spent a ton of money on marketing!

  7. We’ve been featured on the platforms!

  8. NO!

  9. a new strategy for company growth product improvements operational improvements

    a new marketing strategy a new business development strategy Instead of it we’ve done...
  10. a new strategy of growth of the company the orientation

    on a long-term result opportunities to develop a quality product investment in the company growth a new culture of the company
  11. product improvements new level of quality: graphics new level of

    quality: technical stability regular updates: weekly narrative based events new content tournaments support & community
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  16. story-driven events, limited by timing

  17. story-driven events, limited by timing

  18. challenging events, limited by timing

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  20. operational improvements regular very-well prepared and planned updates: we know

    when we will release a new version data-driven approach: no changes for a change smth. QA: we will not release a version with a technical problem Exploring: we try to be in a market trend
  21. a new marketing strategy ROI - based UA campaigns: 90-180

    days >100% diversification of UA channels high quality of creatives Strong team of professionals: 4 different people -> magic team of 12
  22. a new business development strategy data driven approach: analytics of

    all type of activities long-term relationships with partners: don’t try to get a featuring once, try to build win-win cooperation working closely with the team: yes, BD should play dev-builds every week! exploring new markets and opportunities
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  24. product metrics 2018 / 2017: R1: iOS x1.5 Android x1.2

    R7: iOS x1.6 Android x1.25 R28: iOS x1.7 Android x1.4
  25. product metrics 2018 / 2017: ARPU: iOS x1.7 Android x2

    %PU: iOS x1.6 Android x1.4 DAU: iOS x2.2 Android x1.5
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  27. there is a not a silver bullet a strong team

    is better than a random hunted lead all of TOPs should play their games each of team member should play their game data-driven approach in the every stage of game-operation high quality of content
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  30. Yuriy Krasilnikov Director, Business Development yuriy_krasilnikov@belkatechnologies.com skype: y-krasilnikov Facebook: /yuriy.krasilnikov