Yuriy Krasilnikov, Belka Games

The New Life of Clockmaker: Five Years of Revenue Growth

(White Nights Conference Moscow 2018)
The official conference website — http://wnconf.com

Transcript

1. Clockmaker Yuriy Krasilnikov, Business Development Director October, 16th, 2018
2. 2010 December, 2014 2018 In 2010, two guys released their first game Clockmaker was released on VK gaming platform the mobile version of Clockmaker was released Today we are the team of 120+ professionals covering all sides of mobile game development and promotion Two games available live: - Clockmaker - Funky Bay One game is in a soft launch phase Several games are in production phase
3. • not another match3 game ◦ original setting ◦ unique match3 mechanics ◦ new meta- gameplay (2012) • 1 mln MAU • 40+ mln userbase
5. more than + 270% of revenue for a year
6. We’ve spent a ton of money on marketing!
7. We’ve been featured on the platforms!
8. NO!
9. a new strategy for company growth product improvements operational improvements a new marketing strategy a new business development strategy Instead of it we’ve done...
10. a new strategy of growth of the company the orientation on a long-term result opportunities to develop a quality product investment in the company growth a new culture of the company
11. product improvements new level of quality: graphics new level of quality: technical stability regular updates: weekly narrative based events new content tournaments support & community
16. story-driven events, limited by timing
17. story-driven events, limited by timing
18. challenging events, limited by timing
20. operational improvements regular very-well prepared and planned updates: we know when we will release a new version data-driven approach: no changes for a change smth. QA: we will not release a version with a technical problem Exploring: we try to be in a market trend
21. a new marketing strategy ROI - based UA campaigns: 90-180 days >100% diversification of UA channels high quality of creatives Strong team of professionals: 4 different people -> magic team of 12
22. a new business development strategy data driven approach: analytics of all type of activities long-term relationships with partners: don’t try to get a featuring once, try to build win-win cooperation working closely with the team: yes, BD should play dev-builds every week! exploring new markets and opportunities
24. product metrics 2018 / 2017: R1: iOS x1.5 Android x1.2 R7: iOS x1.6 Android x1.25 R28: iOS x1.7 Android x1.4
25. product metrics 2018 / 2017: ARPU: iOS x1.7 Android x2 %PU: iOS x1.6 Android x1.4 DAU: iOS x2.2 Android x1.5
27. there is a not a silver bullet a strong team is better than a random hunted lead all of TOPs should play their games each of team member should play their game data-driven approach in the every stage of game-operation high quality of content
30. Yuriy Krasilnikov Director, Business Development yuriy_krasilnikov@belkatechnologies.com skype: y-krasilnikov Facebook: /yuriy.krasilnikov