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brettharned.com
@brettharned
ARMY OF AWESOME
|
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DPM?
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DPM.
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I HAVE
QUESTIONS.
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…for more than 5 years?
Who holds the title
“Digital Project Manager”
(or something similar)?
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Who came into their
career straight out of
university as a DPM
(or is a student)?
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Would you consider
yourself to be an
Accidental DPM?
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YOU ARE NOT
AN ACCIDENT!
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A VERY BRIEF
HISTORY OF
THIS DPM
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AGE: 5-12
CAREER GOAL:
DOCTOR
SKILLS: ART, PLAY,
ORGANIZING TOYS
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AGE: 13-18
CAREER GOAL: DOCTOR
SKILLS: ART, READING,
WRITING, SCHOOL TO-DO
LISTS, ORGANIZING CDs
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AGE: 18-21
CAREER GOAL: ???
SKILLS: DRAWING,
WRITING, SOCIALIZING,
QUESTIONING EVERYTHING
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AGE: 31-CURRENT
CAREER GOAL:
MANAGEMENT
SKILLS: WRITING,
PLANNING, LEARNING,
SOCIALIZING
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ORGANIZED.
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CURIOUS.
ORGANIZED.
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CURIOUS.
ORGANIZED.
COMFORTABLE BEING
UNCOMFORTABLE.
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CURIOUS.
ORGANIZED.
COMFORTABLE BEING
UNCOMFORTABLE.
HELPFUL.
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CURIOUS.
ORGANIZED.
COMFORTABLE BEING
UNCOMFORTABLE.
HELPFUL.COURAGEOUS.
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CURIOUS.
ORGANIZED.
COMFORTABLE BEING
UNCOMFORTABLE.
HELPFUL.
DETAIL ORIENTED.
COURAGEOUS.
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CURIOUS.
ORGANIZED.
COMFORTABLE BEING
UNCOMFORTABLE.
HELPFUL.
COMMUNICATOR.
DETAIL ORIENTED.
COURAGEOUS.
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CURIOUS.
ORGANIZED.
COMFORTABLE BEING
UNCOMFORTABLE.
HELPFUL.
COMMUNICATOR.
DETAIL ORIENTED.
COURAGEOUS.
WHO CAN RELATE?
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YOU ARE NOT
AN ACCIDENT!
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WE’RE HERE
BECAUSE
WE ARE NEEDED
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BUT…DO PEOPLE
REALIZE THEY NEED US?
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“WHAT DO
YOU DO?”
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NON-INDUSTRY PERCEPTIONS
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“A Digital PM manages, coordinates, executes and
implements the development and sometimes
maintenance of digital projects such as websites.”
VANESSA BURK
EXECUTIVE CHEF
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“So what kind of projects do you manage then?”
MR. MAN
UK IMMIGRATIONS OFFICER
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“You help teams organize their work.”
SUSAN HARNED
MOTHER
WIFE TO VERY PROUD AMERICAN
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“YOU’RE FIRED!”
DONALD TRUMP
THE APPRENTICE
PUBLICLY FIRED MANY “PMS”
IS NOW OUR PRESIDENT
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THEY KINDA GET IT…
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THEY KINDA GET IT…
BUT THEY DON’T REALLY.
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INDUSTRY PERCEPTIONS
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“DPMs keep projects moving. They maintain a clear grasp of the big
picture, while noticing (and addressing!) little issues before they turn
into headaches. They’re experts at articulating what’s happening,
who’s responsible for it, and when it needs to get done, so no one—
team, clients, stakeholders—leaves a conversation unsure what
they’re supposed to be doing.”
SARA WACHTER-BOETTCHER
CONTENT STRATEGIST
AUTHOR, CONTENT EVERYWHERE
DESIGN FOR REAL LIFE
@sarawb
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“As far as I can tell project managers do nothing. But if
they stopped doing it then I am pretty sure everything
would fall apart.”
PAUL BOAG
UX CONSULTANT
AUTHOR, DIGITAL ADAPTATION
@boagworld
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“Digital project managers are the stage managers of the Internet.
They keep productions running smoothly, from the first rehearsal to
the final bow. As the communications and organizational hub for all
things creative and technical, they ensure that all disparate parts are
working in unison, overseeing the cast and crew and pitching in when
necessary. Without them, the director's vision would never become
reality, and all of us would be out of work.”
WHITNEY HESS
EMPATHY COACH
CO-HOST, DESIGNING YOU
@whitneyhess
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“A project manager captains the ship. Pilots the aircraft. Conducts
the orchestra. Mans the torpedoes. Drives the bus. Alone they are
nothing—but with the right process and team and resources—they
are vital. They are everything.”
NANCY LYONS
CEO, CLOCKWORK
CO-AUTHOR, INTERACTIVE PROJECT MANAGEMENT:
PEOPLE, PROCESS, PIXELS
@nylons
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“Project management is like sweeping up after the
elephants, only less glamorous.”
JEFFREY ZELDMAN
FOUNDER, HAPPY COG,
A LIST APART, A BOOK APART, AN EVENT APART
AUTHOR, DESIGNING WITH WEB STANDARDS
@zeldman
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THEY KINDA GET IT…
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THEY KINDA GET IT…
BUT WE CAN DO BETTER.
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WE HAVE NOTHING TO PROVE.
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WE HAVE NOTHING TO PROVE.
BUT WE CAN EDUCATE OTHERS
ABOUT DPM.
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WHAT IS OUR PLACE WITHIN
THE GREATER PM COMMUNITY?
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WUT?
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WE’RE SOMEHOW RELATED.
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BUT WE DON’T GET IT.
WE’RE SOMEHOW RELATED.
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BUT WE DON’T GET IT.
AND THAT IS OUR FAULT.
WE’RE SOMEHOW RELATED.
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I WILL FIND ANSWERS
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SOURCE: https://www.projectsmart.co.uk/brief-history-of-project-management.php
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SOURCE: https://www.projectsmart.co.uk/brief-history-of-project-management.php
…
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SOURCE: https://www.projectsmart.co.uk/brief-history-of-project-management.php
… DPM!!!
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HOW DO WE
MAKE OUR MARK?
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ROLE
VS.
TITLE
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ROLE
VS.
TITLE
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DIGITAL PM
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DIGITAL PM PRODUCER
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DIGITAL PM PRODUCER
INTERACTIVE PM
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DIGITAL PM PRODUCER
INTERACTIVE PM
ACCOUNT MANAGER
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DIGITAL PM PRODUCER
INTERACTIVE PM
ACCOUNT MANAGER
PROJECT MANAGER
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DIGITAL PM PRODUCER
INTERACTIVE PM
ACCOUNT MANAGER
PROJECT MANAGER
PROJECT COORDINATOR
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DIGITAL PM PRODUCER
INTERACTIVE PM
ACCOUNT MANAGER
PROJECT MANAGER
PROJECT COORDINATOR
SAME-SAME
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PMP
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PMP CSM
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PMP CSM
CAPM
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PMP CSM
CAPM
CompTIA
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PMP CSM
CAPM
CompTIA
PRINCE2
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PMP CSM
CAPM
CompTIA
PRINCE2 CPMP
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PMP CSM
CAPM
CompTIA
PRINCE2 CPMP
AWESOME FOR YOU!
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PMP CSM
CAPM
CompTIA
PRINCE2
MPM
CPMP
AWESOME FOR YOU!
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PMP CSM
CAPM
CompTIA
PRINCE2
MPM
PPM
CPMP
AWESOME FOR YOU!
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• Eagle eye for issues
• Clear, calm communicator
• Empathetic
• Curious
• Invested in the work
QUALITIES OF
GOOD PROJECT MANAGEMENT:
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• Eagle eye for issues
• Clear, calm communicator
• Empathetic
• Curious
• Invested in the work
QUALITIES OF
GOOD PROJECT MANAGEMENT:
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WE NEED
STANDARDS
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WE NEED
STANDARDS
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7 DPM PRINCIPLES
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WE ARE …
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CHAOS JUNKIES
1
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WE THRIVE ON
PROBLEMS BECAUSE
WE KNOW WE CAN
SOLVE THEM
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WE BREAK
PROCESSES TO MAKE
NEW ONES
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WE DON’T SIMPLY FOLLOW TEMPLATES.
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WE DON’T SIMPLY FOLLOW TEMPLATES.
WE ASK QUESTIONS.
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WE DON’T SIMPLY FOLLOW TEMPLATES.
WE ASK QUESTIONS.
WE SEEK ALTERNATIVE
SOLUTIONS.
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WE MAKE OUR OWN TEMPLATES
IF AND WHEN WE NEED THEM.
WE DON’T SIMPLY FOLLOW TEMPLATES.
WE ASK QUESTIONS.
WE SEEK ALTERNATIVE
SOLUTIONS.
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CHECK THESE OUT & ADAPT THEM
brettharned.com/blog
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WE MANAGE WITH OUR
MINDS, NOT WITH
TOOLS.
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MULTILINGUAL
COMMUNICATORS
2
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WE SPEAK:
MARKETING, IT, FINANCE,
LEGAL, DESIGN, UX, CONTENT
STRATEGY, CODE, AND MORE
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WE SPEAK WITH:
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EXPERTISE.
WE SPEAK WITH:
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EMPATHY.
EXPERTISE.
WE SPEAK WITH:
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EMPATHY.
EXPERTISE.
CONSISTENCY.
WE SPEAK WITH:
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WE CREATE ROUTINES:
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STATUS.
WE CREATE ROUTINES:
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STATUS.CHECK-INS.
WE CREATE ROUTINES:
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ONE-ON-ONES.
STATUS.CHECK-INS.
WE CREATE ROUTINES:
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ONE-ON-ONES.
STATUS.CHECK-INS.
WE CREATE ROUTINES:
EMAIL.
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ONE-ON-ONES.
STATUS.CHECK-INS.
WE CREATE ROUTINES:
EMAIL. PHONE.
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ONE-ON-ONES.
STATUS.CHECK-INS.
WE CREATE ROUTINES:
EMAIL. PHONE. SLACK.
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ONE-ON-ONES.
STATUS.CHECK-INS.
WE CREATE ROUTINES:
EMAIL. PHONE.
BASECAMP.
SLACK.
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ONE-ON-ONES.
STATUS.CHECK-INS.
WE CREATE ROUTINES:
EMAIL. PHONE.
BASECAMP.
SLACK.
MEETINGS.
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WE LISTEN AND
TAKE CUES FROM
OUR TEAM AND CLIENTS
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LOVEABLE
HARDASSES
3
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R-E-S-P-E-C-T
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1. Be Honest
2. Be Reliable
3. Communicate
4. Admit Fault (when it’s yours to admit)
BUILD TRUST:
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WE ARE ACTIVE
MEMBERS OF
OUR TEAMS.
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I’M NOT YOUR
SECRETARY.
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CONSUMMATE
LEARNERS & TEACHERS
4
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WE LEARN ON THE JOB
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WE LEARN FROM
ONE ANOTHER
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http://teamgantt.com/guide-to-project-management/continuous-pm-learning/
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1. Build Trust
2. Gain Predictability
3. Gain Consensus
4. Test New Ideas
WE TEACH SO WE CAN:
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TEACHING=
WIN-WIN
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LASER-FOCUSED
5
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FACT: PEOPLE
COMPLICATE
PROJECTS
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WE FOCUS
ON PROJECT
GOALS
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-NAPOLEON HILL,
AMERICAN AUTHOR, 1883-1970
“A goal is a dream with a
deadline.”
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WHAT IMPACTS PROJECT GOALS?
EVOLVING BUSINESS NEEDS
FEEDBACK (OR LACK THEREOF)
BRILLIANT IDEAS!
UNINFORMED STAKEHOLDERS
SHRINKING BUDGETS MISSED DEADLINES
NEW REQUIREMENTS
POOR COMMUNICATIONS
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GOALS CHANGE
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GOALS CHANGE
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GOALS CHANGE
IT’S OKAY,
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GOALS CHANGE
IT’S OKAY,
I PROMISE
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DON’T FORGET
ABOUT YOUR
PERSONAL
GOALS
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It’s too easy to forget about
yourself when you’re responsible
for everyone and everything else.
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• Set achievable goals
• Discuss them with someone
• Plan for them
• Check in on them regularly
• Adjust as you see fit
BE SURE TO:
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HONEST, ALWAYS
6
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CULTIVATE A
REPUTATION
FOR STRAIGHT
TALK
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• Difficult conversations
• Outcomes you might not be
prepared for
• Not being liked immediately
THIS CAN MAKE FOR:
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“Sometimes telling the truth will not make
people happy, or make you the winner of a
popularity contest. In some cases you may
suffer from ‘loss of grace’ for telling the
truth or for standing up for what is right.”
-THOMAS M. CUNNINGHAM, US NAVAL ACADEMY FIRE DEPT.
Leadership 101: Integrity
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We don’t cover up mistakes;
we illuminate them with the
intent of not repeating them.
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We stay transparent when
it comes to scope, budget,
and timeline changes.
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We resolve conflict by
remaining neutral and honest
about causes and solutions.
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-MICHELLE OBAMA,
FORMER FLOTUS
“When they go low, we go
high.”
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PATHFINDERS
7
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BUDGET & TIMELINE
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BUDGET & TIMELINE
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BUDGET & TIMELINE
STRATEGIC PATH
& SUCCESS
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ACHIEVE SUCCESS
WITH PRACTICAL
APPLICATIONS OF
DELIVERABLES, PROCESS,
TOOLS & EXPERTISE.
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BE CONFIDENT.
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BE CONFIDENT.
BE A LEADER.
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BE CONFIDENT.
BE A LEADER.
MAKE WORK FUN.
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THAT’S WHERE
I STARTED.
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sprintsandmilestones.com
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WHERE WILL
YOU
TAKE US?
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WE ARE…
#dpmprinciples
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AWESOME
#weareDPM
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THANK YOU!
brettharned.com
@brettharned