Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Army of Awesome (Manage + Digital)

Army of Awesome (Manage + Digital)

This is an updated version of a previous talk; edited for the Manage + Digital conference in Minneapolis.

DPM. What’s that mean? It means Digital Project Manager. Okay? What’s that mean? Think about it—very few people know what it is you actually do every day. Even your mom scratches her head when you explain your job.

You need a simple explanation for the awesomeness that you unleash at work every single day. We all do. We also need a set of standards by which we all operate, because there is no path to follow when it comes to DPM. That ends now. This presentation will rally the DPM community around a set of principles that elevate and strengthen us individually, and as a community of practitioners. Let’s get fired up about who we are and what we do!

C4de88ea47538e4594750e3861a341c8?s=128

Brett Harned

May 03, 2018
Tweet

Transcript

  1. brettharned.com @brettharned ARMY OF AWESOME |

  2. DPM?

  3. None
  4. DPM.

  5. I HAVE QUESTIONS.

  6. …for more than 5 years? Who holds the title “Digital

    Project Manager” (or something similar)? 

  7. Who came into their career straight out of university as

    a DPM (or is a student)?
  8. Would you consider yourself to be an Accidental DPM?

  9. YOU ARE NOT AN ACCIDENT!

  10. A VERY BRIEF HISTORY OF THIS DPM

  11. AGE: 5-12
 CAREER GOAL: DOCTOR SKILLS: ART, PLAY, ORGANIZING TOYS

  12. AGE: 13-18 CAREER GOAL: DOCTOR SKILLS: ART, READING, WRITING, SCHOOL

    TO-DO LISTS, ORGANIZING CDs
  13. AGE: 18-21 CAREER GOAL: ??? SKILLS: DRAWING, WRITING, SOCIALIZING, QUESTIONING

    EVERYTHING
  14. AGE: 31-CURRENT CAREER GOAL: MANAGEMENT SKILLS: WRITING, PLANNING, LEARNING, SOCIALIZING

  15. None
  16. ORGANIZED.

  17. CURIOUS. ORGANIZED.

  18. CURIOUS. ORGANIZED. COMFORTABLE BEING UNCOMFORTABLE.

  19. CURIOUS. ORGANIZED. COMFORTABLE BEING UNCOMFORTABLE. HELPFUL.

  20. CURIOUS. ORGANIZED. COMFORTABLE BEING UNCOMFORTABLE. HELPFUL.COURAGEOUS.

  21. CURIOUS. ORGANIZED. COMFORTABLE BEING UNCOMFORTABLE. HELPFUL. DETAIL ORIENTED. COURAGEOUS.

  22. CURIOUS. ORGANIZED. COMFORTABLE BEING UNCOMFORTABLE. HELPFUL. COMMUNICATOR. DETAIL ORIENTED. COURAGEOUS.

  23. CURIOUS. ORGANIZED. COMFORTABLE BEING UNCOMFORTABLE. HELPFUL. COMMUNICATOR. DETAIL ORIENTED. COURAGEOUS.

    WHO CAN RELATE?
  24. YOU ARE NOT AN ACCIDENT!

  25. WE’RE HERE BECAUSE WE ARE NEEDED

  26. BUT…DO PEOPLE REALIZE THEY NEED US?

  27. “WHAT DO YOU DO?”

  28. NON-INDUSTRY PERCEPTIONS

  29. “A Digital PM manages, coordinates, executes and implements the development

    and sometimes maintenance of digital projects such as websites.” 
 VANESSA BURK EXECUTIVE CHEF
  30. “So what kind of projects do you manage then?” 


    MR. MAN UK IMMIGRATIONS OFFICER
  31. “You help teams organize their work.” 
 SUSAN HARNED MOTHER


    WIFE TO VERY PROUD AMERICAN
  32. “YOU’RE FIRED!” DONALD TRUMP THE APPRENTICE PUBLICLY FIRED MANY “PMS”


    IS NOW OUR PRESIDENT
  33. THEY KINDA GET IT…

  34. THEY KINDA GET IT… BUT THEY DON’T REALLY.

  35. INDUSTRY PERCEPTIONS

  36. “DPMs keep projects moving. They maintain a clear grasp of

    the big picture, while noticing (and addressing!) little issues before they turn into headaches. They’re experts at articulating what’s happening, who’s responsible for it, and when it needs to get done, so no one— team, clients, stakeholders—leaves a conversation unsure what they’re supposed to be doing.” 
 SARA WACHTER-BOETTCHER CONTENT STRATEGIST AUTHOR, CONTENT EVERYWHERE
 DESIGN FOR REAL LIFE @sarawb
  37. “As far as I can tell project managers do nothing.

    But if they stopped doing it then I am pretty sure everything would fall apart.” 
 PAUL BOAG UX CONSULTANT AUTHOR, DIGITAL ADAPTATION @boagworld
  38. “Digital project managers are the stage managers of the Internet.

    They keep productions running smoothly, from the first rehearsal to the final bow. As the communications and organizational hub for all things creative and technical, they ensure that all disparate parts are working in unison, overseeing the cast and crew and pitching in when necessary. Without them, the director's vision would never become reality, and all of us would be out of work.” 
 WHITNEY HESS EMPATHY COACH
 CO-HOST, DESIGNING YOU @whitneyhess
  39. “A project manager captains the ship. Pilots the aircraft. Conducts

    the orchestra. Mans the torpedoes. Drives the bus. Alone they are nothing—but with the right process and team and resources—they are vital. They are everything.” 
 NANCY LYONS CEO, CLOCKWORK CO-AUTHOR, INTERACTIVE PROJECT MANAGEMENT:
 PEOPLE, PROCESS, PIXELS @nylons
  40. “Project management is like sweeping up after the elephants, only

    less glamorous.” 
 JEFFREY ZELDMAN FOUNDER, HAPPY COG, 
 A LIST APART, A BOOK APART, AN EVENT APART AUTHOR, DESIGNING WITH WEB STANDARDS @zeldman
  41. THEY KINDA GET IT…

  42. THEY KINDA GET IT… BUT WE CAN DO BETTER.

  43. WE HAVE NOTHING TO PROVE.

  44. WE HAVE NOTHING TO PROVE. BUT WE CAN EDUCATE OTHERS

    ABOUT DPM.
  45. WHAT IS OUR PLACE WITHIN THE GREATER PM COMMUNITY?

  46. None
  47. WUT?

  48. None
  49. None
  50. None
  51. None
  52. WE’RE SOMEHOW RELATED.

  53. BUT WE DON’T GET IT. WE’RE SOMEHOW RELATED.

  54. BUT WE DON’T GET IT. AND THAT IS OUR FAULT.

    WE’RE SOMEHOW RELATED.
  55. I WILL FIND ANSWERS

  56. None
  57. SOURCE: https://www.projectsmart.co.uk/brief-history-of-project-management.php

  58. SOURCE: https://www.projectsmart.co.uk/brief-history-of-project-management.php …

  59. SOURCE: https://www.projectsmart.co.uk/brief-history-of-project-management.php … DPM!!!

  60. HOW DO WE MAKE OUR MARK?

  61. ROLE
 VS.
 TITLE

  62. ROLE
 VS.
 TITLE

  63. None
  64. DIGITAL PM

  65. DIGITAL PM PRODUCER

  66. DIGITAL PM PRODUCER INTERACTIVE PM

  67. DIGITAL PM PRODUCER INTERACTIVE PM ACCOUNT MANAGER

  68. DIGITAL PM PRODUCER INTERACTIVE PM ACCOUNT MANAGER PROJECT MANAGER

  69. DIGITAL PM PRODUCER INTERACTIVE PM ACCOUNT MANAGER PROJECT MANAGER PROJECT

    COORDINATOR
  70. DIGITAL PM PRODUCER INTERACTIVE PM ACCOUNT MANAGER PROJECT MANAGER PROJECT

    COORDINATOR SAME-SAME
  71. None
  72. PMP

  73. PMP CSM

  74. PMP CSM CAPM

  75. PMP CSM CAPM CompTIA

  76. PMP CSM CAPM CompTIA PRINCE2

  77. PMP CSM CAPM CompTIA PRINCE2 CPMP

  78. PMP CSM CAPM CompTIA PRINCE2 CPMP AWESOME FOR YOU!

  79. PMP CSM CAPM CompTIA PRINCE2 MPM CPMP AWESOME FOR YOU!

  80. PMP CSM CAPM CompTIA PRINCE2 MPM PPM CPMP AWESOME FOR

    YOU!
  81. • Eagle eye for issues • Clear, calm communicator •

    Empathetic • Curious • Invested in the work QUALITIES OF 
 GOOD PROJECT MANAGEMENT:
  82. • Eagle eye for issues • Clear, calm communicator •

    Empathetic • Curious • Invested in the work QUALITIES OF 
 GOOD PROJECT MANAGEMENT:
  83. WE NEED STANDARDS

  84. WE NEED STANDARDS

  85. 7 DPM PRINCIPLES

  86. WE ARE …

  87. CHAOS JUNKIES 1

  88. WE THRIVE ON PROBLEMS BECAUSE WE KNOW WE CAN SOLVE

    THEM
  89. WE BREAK PROCESSES TO MAKE NEW ONES

  90. None
  91. WE DON’T SIMPLY FOLLOW TEMPLATES.

  92. WE DON’T SIMPLY FOLLOW TEMPLATES. WE ASK QUESTIONS.

  93. WE DON’T SIMPLY FOLLOW TEMPLATES. WE ASK QUESTIONS. WE SEEK

    ALTERNATIVE SOLUTIONS.
  94. WE MAKE OUR OWN TEMPLATES IF AND WHEN WE NEED

    THEM. WE DON’T SIMPLY FOLLOW TEMPLATES. WE ASK QUESTIONS. WE SEEK ALTERNATIVE SOLUTIONS.
  95. None
  96. CHECK THESE OUT & ADAPT THEM brettharned.com/blog

  97. WE MANAGE WITH OUR MINDS, NOT WITH TOOLS.

  98. MULTILINGUAL COMMUNICATORS 2

  99. WE SPEAK: MARKETING, IT, FINANCE, LEGAL, DESIGN, UX, CONTENT STRATEGY,

    CODE, AND MORE
  100. WE SPEAK WITH:

  101. EXPERTISE. WE SPEAK WITH:

  102. EMPATHY. EXPERTISE. WE SPEAK WITH:

  103. EMPATHY. EXPERTISE. CONSISTENCY. WE SPEAK WITH:

  104. None
  105. WE CREATE ROUTINES:

  106. STATUS. WE CREATE ROUTINES:

  107. STATUS.CHECK-INS. WE CREATE ROUTINES:

  108. ONE-ON-ONES. STATUS.CHECK-INS. WE CREATE ROUTINES:

  109. ONE-ON-ONES. STATUS.CHECK-INS. WE CREATE ROUTINES: EMAIL.

  110. ONE-ON-ONES. STATUS.CHECK-INS. WE CREATE ROUTINES: EMAIL. PHONE.

  111. ONE-ON-ONES. STATUS.CHECK-INS. WE CREATE ROUTINES: EMAIL. PHONE. SLACK.

  112. ONE-ON-ONES. STATUS.CHECK-INS. WE CREATE ROUTINES: EMAIL. PHONE. BASECAMP. SLACK.

  113. ONE-ON-ONES. STATUS.CHECK-INS. WE CREATE ROUTINES: EMAIL. PHONE. BASECAMP. SLACK. MEETINGS.

  114. WE LISTEN AND TAKE CUES FROM OUR TEAM AND CLIENTS

  115. LOVEABLE HARDASSES 3

  116. R-E-S-P-E-C-T

  117. 1. Be Honest 2. Be Reliable 3. Communicate 4. Admit

    Fault (when it’s yours to admit) BUILD TRUST:
  118. WE ARE ACTIVE MEMBERS OF OUR TEAMS.

  119. I’M NOT YOUR SECRETARY.

  120. CONSUMMATE LEARNERS & TEACHERS 4

  121. WE LEARN ON THE JOB

  122. WE LEARN FROM ONE ANOTHER

  123. http://teamgantt.com/guide-to-project-management/continuous-pm-learning/

  124. 1. Build Trust 2. Gain Predictability 3. Gain Consensus 4.

    Test New Ideas WE TEACH SO WE CAN:
  125. TEACHING= WIN-WIN

  126. LASER-FOCUSED 5

  127. FACT: PEOPLE COMPLICATE PROJECTS

  128. WE FOCUS ON PROJECT GOALS

  129. -NAPOLEON HILL, 
 AMERICAN AUTHOR, 1883-1970 “A goal is a

    dream with a deadline.”
  130. WHAT IMPACTS PROJECT GOALS? EVOLVING BUSINESS NEEDS FEEDBACK (OR LACK

    THEREOF) BRILLIANT IDEAS! 
 UNINFORMED STAKEHOLDERS SHRINKING BUDGETS MISSED DEADLINES NEW REQUIREMENTS 
 POOR COMMUNICATIONS
  131. None
  132. GOALS CHANGE

  133. GOALS CHANGE

  134. GOALS CHANGE IT’S OKAY,

  135. GOALS CHANGE IT’S OKAY, I PROMISE

  136. DON’T FORGET ABOUT YOUR PERSONAL GOALS

  137. It’s too easy to forget about yourself when you’re responsible

    for everyone and everything else.
  138. • Set achievable goals • Discuss them with someone •

    Plan for them • Check in on them regularly • Adjust as you see fit BE SURE TO:
  139. HONEST, ALWAYS 6

  140. CULTIVATE A REPUTATION FOR STRAIGHT TALK

  141. • Difficult conversations • Outcomes you might not be prepared

    for • Not being liked immediately THIS CAN MAKE FOR:
  142. “Sometimes telling the truth will not make people happy, or

    make you the winner of a popularity contest. In some cases you may suffer from ‘loss of grace’ for telling the truth or for standing up for what is right.”
 -THOMAS M. CUNNINGHAM, US NAVAL ACADEMY FIRE DEPT.
 Leadership 101: Integrity
  143. We don’t cover up mistakes; we illuminate them with the

    intent of not repeating them.
  144. We stay transparent when it comes to scope, budget, and

    timeline changes.
  145. We resolve conflict by remaining neutral and honest about causes

    and solutions.
  146. -MICHELLE OBAMA, 
 FORMER FLOTUS “When they go low, we

    go high.”
  147. PATHFINDERS 7

  148. None
  149. BUDGET & TIMELINE

  150. BUDGET & TIMELINE

  151. BUDGET & TIMELINE STRATEGIC PATH
 & SUCCESS

  152. ACHIEVE SUCCESS WITH PRACTICAL APPLICATIONS OF DELIVERABLES, PROCESS, TOOLS &

    EXPERTISE.
  153. BE CONFIDENT.

  154. BE CONFIDENT. BE A LEADER.

  155. BE CONFIDENT. BE A LEADER. MAKE WORK FUN.

  156. THAT’S WHERE I STARTED.

  157. None
  158. sprintsandmilestones.com

  159. WHERE WILL YOU TAKE US?

  160. WE ARE… #dpmprinciples

  161. AWESOME #weareDPM

  162. THANK YOU! brettharned.com @brettharned