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Putting words in front of eager eyes:
type for global audiences
Gerry Leonidas
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What is a font?
( 1 )
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Pro tip 1:
font objects are being associated
with channels of distribution
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What is a font?
( 2 )
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feature locl {
# (Italic only)
#-[italic] script latn;
#-[italic] language SRB;
#-[italic] sub ghe by ghe.ital;
#-[italic] sub de by de.ital;
#-[italic] sub pe by pe.ital;
#-[italic] sub te by te.ital;
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Riccardo Olocco MATD 2014
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Gujarati orbital matras by Kalapi Gajjar MATD 2012
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Bengali 1/3 by Neel Kshetrimauym MATD 2010
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Bengali 2/3 by Neel Kshetrimauym MATD 2010
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Bengali 3/3 by Neel Kshetrimauym MATD 2010
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Juan Luis Blanco MATD 2014
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Pro tip 2:
character sets and features are a business risk,
or a competitive advantage
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What is a font?
( 3 )
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Pro tip 3:
the context of use determines
the parameters for font choices
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What is a font?
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unde incendia oriantur Aetnae tuae :
habe nunc quómodo etiam orta per -
durent in
: quo quidem nolo ego te il -
lud admirari ,quod uulgus folet:magnū
tantas flammas
memoriam
alerétur
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Instapaper and De Aetna
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ande
ande
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ande
ande
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ande
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ande
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adhesifny
adhesifny
Ebony by Type-Together
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adhesifny
adhesifny
Fenland by Jeremy Tankard
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Pro tip 4:
identity in typeface design
builds on multiplied details
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this is Source Sans, and
this is Source Serif
OFL typefaces for pretty
much anything
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this is Literata,
a typeface for
PlayBooks
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this is Twinkl,
a typeface for school
textbooks
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Bonus Pro tip:
typography is a social enterprise
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Thank you
@gerryleonidas
@typefacedesign
[speakerdeck.com/gerryleonidas]