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Putting type in from of eager eyes: type for global audiences

Putting type in from of eager eyes: type for global audiences

Good UX requires great typeface design. Texts are the inescapable common denominator of, well, pretty much every interaction. So, how are fonts made, what makes some better than others, and how should you choose amongst the thousands of options? (And, yes: do we need more?)
This talk gave some insights into the small community of international type developers who rely on a combination of design skill, technical expertise, and research in languages and documents to create the fonts that live in our devices, or stream through our online services. The talk included a few nerdy bits, some important points about the global market, four tips, and at least one swipe at academics.

Gerry Leonidas

July 12, 2016

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  1. Putting words in front of eager eyes: 
 type for

    global audiences Gerry Leonidas
  2. .

  3. feature locl {
 # (Italic only)
 #-[italic] script latn;

    #-[italic] language SRB;
 #-[italic] sub ghe by ghe.ital;
 #-[italic] sub de by de.ital;
 #-[italic] sub pe by pe.ital;
 #-[italic] sub te by te.ital;
  4. unde incendia oriantur Aetnae tuae : habe nunc quómodo etiam

    orta per - durent in : quo quidem nolo ego te il - lud admirari ,quod uulgus folet:magnū tantas flammas memoriam alerétur
  5. .

  6. this is Source Sans, and this is Source Serif

    typefaces for pretty much anything