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Putting type in from of eager eyes: type for global audiences

Putting type in from of eager eyes: type for global audiences

Good UX requires great typeface design. Texts are the inescapable common denominator of, well, pretty much every interaction. So, how are fonts made, what makes some better than others, and how should you choose amongst the thousands of options? (And, yes: do we need more?)
This talk gave some insights into the small community of international type developers who rely on a combination of design skill, technical expertise, and research in languages and documents to create the fonts that live in our devices, or stream through our online services. The talk included a few nerdy bits, some important points about the global market, four tips, and at least one swipe at academics.

Gerry Leonidas

July 12, 2016

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  1. Putting words in front of eager eyes: 
 type for

    global audiences Gerry Leonidas
  2. .

  3. What is a font? ( 1 )

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  12. Pro tip 1: font objects are being associated
 with channels

    of distribution
  13. What is a font? ( 2 )

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  20. feature locl {
 # (Italic only)
 #-[italic] script latn;

    #-[italic] language SRB;
 #-[italic] sub ghe by ghe.ital;
 #-[italic] sub de by de.ital;
 #-[italic] sub pe by pe.ital;
 #-[italic] sub te by te.ital;
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  23. Riccardo Olocco MATD 2014

  24. Gujarati orbital matras by Kalapi Gajjar MATD 2012

  25. Bengali 1/3 by Neel Kshetrimauym MATD 2010

  26. Bengali 2/3 by Neel Kshetrimauym MATD 2010

  27. Bengali 3/3 by Neel Kshetrimauym MATD 2010

  28. Juan Luis Blanco MATD 2014

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  30. Pro tip 2: character sets and features are a business

    risk, or a competitive advantage
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  32. What is a font? ( 3 )

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  38. Pro tip 3: the context of use determines 

    parameters for font choices
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  45. What is a font? ( 4 )

  46. unde incendia oriantur Aetnae tuae : habe nunc quómodo etiam

    orta per - durent in : quo quidem nolo ego te il - lud admirari ,quod uulgus folet:magnū tantas flammas memoriam alerétur
  47. Instapaper and De Aetna

  48. ande ande

  49. ande ande

  50. ande

  51. ande

  52. adhesifny adhesifny Ebony by Type-Together

  53. adhesifny adhesifny Fenland by Jeremy Tankard

  54. Pro tip 4: identity in typeface design 
 builds on

    multiplied details
  55. .

  56. this is Source Sans, and this is Source Serif

    typefaces for pretty much anything
  57. this is Literata, 
 a typeface for PlayBooks

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  59. this is Twinkl, 
 a typeface for school textbooks

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  61. Bonus Pro tip: typography is a social enterprise

  62. Thank you @gerryleonidas @typefacedesign [speakerdeck.com/gerryleonidas]