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Putting type in from of eager eyes: type for global audiences

Putting type in from of eager eyes: type for global audiences

Good UX requires great typeface design. Texts are the inescapable common denominator of, well, pretty much every interaction. So, how are fonts made, what makes some better than others, and how should you choose amongst the thousands of options? (And, yes: do we need more?)
This talk gave some insights into the small community of international type developers who rely on a combination of design skill, technical expertise, and research in languages and documents to create the fonts that live in our devices, or stream through our online services. The talk included a few nerdy bits, some important points about the global market, four tips, and at least one swipe at academics.

Gerry Leonidas

July 12, 2016
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Transcript

  1. Putting words in front of eager eyes: 

    type for global audiences
    Gerry Leonidas

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  2. .

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  3. What is a font?
    ( 1 )

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  12. Pro tip 1:
    font objects are being associated

    with channels of distribution

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  13. What is a font?
    ( 2 )

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  20. feature locl {


    # (Italic only)

    #-[italic] script latn;

    #-[italic] language SRB;

    #-[italic] sub ghe by ghe.ital;

    #-[italic] sub de by de.ital;

    #-[italic] sub pe by pe.ital;

    #-[italic] sub te by te.ital;

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  23. Riccardo Olocco MATD 2014

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  24. Gujarati orbital matras by Kalapi Gajjar MATD 2012

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  25. Bengali 1/3 by Neel Kshetrimauym MATD 2010

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  26. Bengali 2/3 by Neel Kshetrimauym MATD 2010

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  27. Bengali 3/3 by Neel Kshetrimauym MATD 2010

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  28. Juan Luis Blanco MATD 2014

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  30. Pro tip 2:
    character sets and features are a business risk,
    or a competitive advantage

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  32. What is a font?
    ( 3 )

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  38. Pro tip 3:
    the context of use determines 

    the parameters for font choices

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  45. What is a font?
    ( 4 )

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  46. unde incendia oriantur Aetnae tuae :
    habe nunc quómodo etiam orta per -
    durent in
    : quo quidem nolo ego te il -
    lud admirari ,quod uulgus folet:magnū
    tantas flammas
    memoriam
    alerétur

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  47. Instapaper and De Aetna

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  48. ande
    ande

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  49. ande
    ande

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  50. ande

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  51. ande

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  52. adhesifny
    adhesifny
    Ebony by Type-Together

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  53. adhesifny
    adhesifny
    Fenland by Jeremy Tankard

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  54. Pro tip 4:
    identity in typeface design 

    builds on multiplied details

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  55. .

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  56. this is Source Sans, and
    this is Source Serif

    OFL typefaces for pretty
    much anything

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  57. this is Literata, 

    a typeface for
    PlayBooks

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  59. this is Twinkl, 

    a typeface for school
    textbooks

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  61. Bonus Pro tip:
    typography is a social enterprise

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  62. Thank you
    @gerryleonidas
    @typefacedesign
    [speakerdeck.com/gerryleonidas]

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