Putting type in from of eager eyes: type for global audiences

Good UX requires great typeface design. Texts are the inescapable common denominator of, well, pretty much every interaction. So, how are fonts made, what makes some better than others, and how should you choose amongst the thousands of options? (And, yes: do we need more?)
This talk gave some insights into the small community of international type developers who rely on a combination of design skill, technical expertise, and research in languages and documents to create the fonts that live in our devices, or stream through our online services. The talk included a few nerdy bits, some important points about the global market, four tips, and at least one swipe at academics.

Transcript

1. Putting words in front of eager eyes: 
 type for global audiences Gerry Leonidas
2. .
3. What is a font? ( 1 )
12. Pro tip 1: font objects are being associated
 with channels of distribution
13. What is a font? ( 2 )
20. feature locl {
 
 # (Italic only)
 #-[italic] script latn;
 #-[italic] language SRB;
 #-[italic] sub ghe by ghe.ital;
 #-[italic] sub de by de.ital;
 #-[italic] sub pe by pe.ital;
 #-[italic] sub te by te.ital;
23. Riccardo Olocco MATD 2014
24. Gujarati orbital matras by Kalapi Gajjar MATD 2012
25. Bengali 1/3 by Neel Kshetrimauym MATD 2010
26. Bengali 2/3 by Neel Kshetrimauym MATD 2010
27. Bengali 3/3 by Neel Kshetrimauym MATD 2010
28. Juan Luis Blanco MATD 2014
30. Pro tip 2: character sets and features are a business risk, or a competitive advantage
32. What is a font? ( 3 )
38. Pro tip 3: the context of use determines 
 the parameters for font choices
45. What is a font? ( 4 )
46. unde incendia oriantur Aetnae tuae : habe nunc quómodo etiam orta per - durent in : quo quidem nolo ego te il - lud admirari ,quod uulgus folet:magnū tantas flammas memoriam alerétur
47. Instapaper and De Aetna
48. ande ande
49. ande ande
50. ande
51. ande
52. adhesifny adhesifny Ebony by Type-Together
53. adhesifny adhesifny Fenland by Jeremy Tankard
54. Pro tip 4: identity in typeface design 
 builds on multiplied details
55. .
56. this is Source Sans, and this is Source Serif
 OFL typefaces for pretty much anything
57. this is Literata, 
 a typeface for PlayBooks
59. this is Twinkl, 
 a typeface for school textbooks
61. Bonus Pro tip: typography is a social enterprise
62. Thank you @gerryleonidas @typefacedesign [speakerdeck.com/gerryleonidas]