Building an Effective Creative Team

by Joel G Goodman

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BUILDING AN EFFECTIVE CREATIVE TEAM BRAVERYMEDIA.CO #econfpsu

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JOEL G GOODMAN PRINCIPAL, BRAVERY MEDIA

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Bravery is a design and web strategy agency based   in Austin, TX. We craft memorable experiences with colleges, universities, & startups.

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@JOELGOODMAN BRAVERYMEDIA.CO | @BRAVERYMEDIA

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BRAVERYMEDIA.CO #econfpsu BUILDING AN EFFECTIVE CREATIVE TEAM

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BRAVERYMEDIA.CO #econfpsu Where do you start when trying to build the right creative team for digital products?

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BRAVERYMEDIA.CO IDENTIFY YOUR WORK #econfpsu

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BRAVERYMEDIA.CO A giant list of tasks can be translated into the skills your team will need to have. #econfpsu

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BRAVERYMEDIA.CO KNOWING YOUR WORK WILL INFORM THE POSITIONS YOU SHOULD HIRE FOR. #econfpsu

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BRAVERYMEDIA.CO #econfpsu NEED TO CODE A CMS TEMPLATE? Well, you need a front-end developer

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BRAVERYMEDIA.CO #econfpsu NEED VIDEOS MADE, PHOTOS TAKEN, AND STORIES WRITTEN? You need a content producer; maybe a strategist

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BRAVERYMEDIA.CO #econfpsu NEED TO WORK WITH OTHER DEPARTMENTS ACROSS CAMPUS? You might need a project or community manager

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BRAVERYMEDIA.CO By identifying the skills you need up front, you can start to make recommendations for positions. #econfpsu

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BRAVERYMEDIA.CO BUT THERE’S A TRAP HERE #econfpsu

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BRAVERYMEDIA.CO PEOPLE MAKE THE DIFFERENCE #econfpsu

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BRAVERYMEDIA.CO HOW TO APPROACH HIRING & RETAINING #econfpsu

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BRAVERYMEDIA.CO TREAT POSITIONS LIKE FRAMEWORKS #econfpsu

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BRAVERYMEDIA.CO IT’S OKAY TO CHANGE YOUR LIST OF POSITIONS #econfpsu

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BRAVERYMEDIA.CO OR RENAME TITLES. #econfpsu

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BRAVERYMEDIA.CO OR DROP SOME ENTIRELY. #econfpsu

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BRAVERYMEDIA.CO IT’S ABOUT THE RIGHT PERSON, NOT THE RIGHT TITLE #econfpsu

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BRAVERYMEDIA.CO HIRING FLEXIBILITY IS CRUCIAL TO GETTING THE RIGHT PEOPLE #econfpsu

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BRAVERYMEDIA.CO GET PEOPLE WHO ARE INTERESTED IN A LOT OF DIFFERENT THINGS #econfpsu

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BRAVERYMEDIA.CO MULTI-VERSED CREATIVES BEEF UP YOUR ARSENAL #econfpsu

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BRAVERYMEDIA.CO FOSTER A CULTURE OF DREAMING #econfpsu

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BRAVERYMEDIA.CO ENCOURAGE DISCUSSION AROUND BIG IDEAS AND PRODUCTS. #econfpsu

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BRAVERYMEDIA.CO HIRE SOMEONE WHO SEEMS A LITTLE REBELLIOUS #econfpsu

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BRAVERYMEDIA.CO BRAVE INDIVIDUALS GET THINGS DONE #econfpsu

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BRAVERYMEDIA.CO THERE ARE CAVEATS… #econfpsu

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BRAVERYMEDIA.CO SUCCESSFUL REBELLION IS BORNE OF LOVE FOR THE CAUSE. #econfpsu

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BRAVERYMEDIA.CO HIRE PEOPLE WHO WILL GET THINGS DONE. #econfpsu

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BRAVERYMEDIA.CO THERE’S NOTHING WORSE THAN SPENDING MONEY ON HIRES WITH NOTHING TO SHOW FOR IT AFTER. #econfpsu

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BRAVERYMEDIA.CO LEARN FROM STARTUP CULTURE #econfpsu

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BRAVERYMEDIA.CO SHIP SOMETHING, SHIP ANYTHING. IT SHOULD BE VISIBLE.   THE FIRST ONE SHOULD BE GOOD. AND IT SHOULD, IF AT ALL POSSIBLE, SURPRISE PEOPLE. #econfpsu