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Building an Effective Creative Team

Building an Effective Creative Team

Things Joel Goodman has learned about building effective creative teams in higher education.

Originally presented at #econfPSU in 2016.

Joel G Goodman

June 14, 2016
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  1. BUILDING AN EFFECTIVE
    CREATIVE TEAM
    BRAVERYMEDIA.CO
    #econfpsu

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  2. JOEL G GOODMAN
    PRINCIPAL, BRAVERY MEDIA

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  3. Bravery is a design and web strategy agency based 

    in Austin, TX. We craft memorable experiences
    with colleges, universities, & startups.

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  4. @JOELGOODMAN
    BRAVERYMEDIA.CO | @BRAVERYMEDIA

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  5. BRAVERYMEDIA.CO
    #econfpsu
    BUILDING AN EFFECTIVE
    CREATIVE TEAM

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  6. BRAVERYMEDIA.CO
    #econfpsu
    Where do you start when trying to build the
    right creative team for digital products?

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  7. BRAVERYMEDIA.CO
    IDENTIFY YOUR WORK
    #econfpsu

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  8. BRAVERYMEDIA.CO
    A giant list of tasks can be
    translated into the skills
    your team will need to have.
    #econfpsu

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  9. BRAVERYMEDIA.CO
    KNOWING YOUR WORK WILL
    INFORM THE POSITIONS YOU
    SHOULD HIRE FOR.
    #econfpsu

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  10. BRAVERYMEDIA.CO
    #econfpsu
    NEED TO CODE A CMS TEMPLATE?
    Well, you need a front-end developer

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  11. BRAVERYMEDIA.CO
    #econfpsu
    NEED VIDEOS MADE, PHOTOS TAKEN,
    AND STORIES WRITTEN?
    You need a content producer; maybe a strategist

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  12. BRAVERYMEDIA.CO
    #econfpsu
    NEED TO WORK WITH OTHER
    DEPARTMENTS ACROSS CAMPUS?
    You might need a project or community manager

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  13. BRAVERYMEDIA.CO
    By identifying the skills you
    need up front, you can start to
    make recommendations for
    positions.
    #econfpsu

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  14. BRAVERYMEDIA.CO
    BUT THERE’S A TRAP HERE
    #econfpsu

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  15. BRAVERYMEDIA.CO
    PEOPLE MAKE THE
    DIFFERENCE
    #econfpsu

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  16. BRAVERYMEDIA.CO
    HOW TO APPROACH
    HIRING & RETAINING
    #econfpsu

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  17. BRAVERYMEDIA.CO
    TREAT POSITIONS LIKE
    FRAMEWORKS
    #econfpsu

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  18. BRAVERYMEDIA.CO
    IT’S OKAY TO CHANGE
    YOUR LIST OF POSITIONS
    #econfpsu

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  19. BRAVERYMEDIA.CO
    OR RENAME TITLES.
    #econfpsu

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  20. BRAVERYMEDIA.CO
    OR DROP SOME ENTIRELY.
    #econfpsu

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  21. BRAVERYMEDIA.CO
    IT’S ABOUT THE RIGHT PERSON,
    NOT THE RIGHT TITLE
    #econfpsu

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  22. BRAVERYMEDIA.CO
    HIRING FLEXIBILITY IS CRUCIAL
    TO GETTING THE RIGHT PEOPLE
    #econfpsu

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  23. BRAVERYMEDIA.CO
    GET PEOPLE WHO ARE
    INTERESTED IN A LOT OF
    DIFFERENT THINGS
    #econfpsu

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  24. BRAVERYMEDIA.CO
    MULTI-VERSED CREATIVES
    BEEF UP YOUR ARSENAL
    #econfpsu

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  25. BRAVERYMEDIA.CO
    FOSTER A CULTURE OF
    DREAMING
    #econfpsu

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  26. BRAVERYMEDIA.CO
    ENCOURAGE DISCUSSION AROUND
    BIG IDEAS AND PRODUCTS.
    #econfpsu

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  27. BRAVERYMEDIA.CO
    HIRE SOMEONE WHO SEEMS
    A LITTLE REBELLIOUS
    #econfpsu

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  28. BRAVERYMEDIA.CO
    BRAVE INDIVIDUALS GET
    THINGS DONE
    #econfpsu

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  29. BRAVERYMEDIA.CO
    THERE ARE CAVEATS…
    #econfpsu

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  30. BRAVERYMEDIA.CO
    SUCCESSFUL REBELLION IS BORNE
    OF LOVE FOR THE CAUSE.
    #econfpsu

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  31. BRAVERYMEDIA.CO
    HIRE PEOPLE WHO WILL
    GET THINGS DONE.
    #econfpsu

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  32. BRAVERYMEDIA.CO
    THERE’S NOTHING WORSE
    THAN SPENDING MONEY
    ON HIRES WITH NOTHING
    TO SHOW FOR IT AFTER.
    #econfpsu

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  33. BRAVERYMEDIA.CO
    LEARN FROM STARTUP
    CULTURE
    #econfpsu

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  34. BRAVERYMEDIA.CO
    SHIP SOMETHING, SHIP ANYTHING.
    IT SHOULD BE VISIBLE. 

    THE FIRST ONE SHOULD BE GOOD.
    AND IT SHOULD, IF AT ALL
    POSSIBLE, SURPRISE PEOPLE.
    #econfpsu

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  35. BRAVERYMEDIA.CO
    EVERY TEAM IS DIFFERENT
    #econfpsu

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  36. BRAVERYMEDIA.CO
    READ THE BLOG POST
    #econfpsu
    http:/
    /brvry.me/creative-teams

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