Building an Effective Creative Team

Things Joel Goodman has learned about building effective creative teams in higher education.

Originally presented at #econfPSU in 2016.

Transcript

1. BUILDING AN EFFECTIVE
   CREATIVE TEAM
   BRAVERYMEDIA.CO
   #econfpsu
   

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2. JOEL G GOODMAN
   PRINCIPAL, BRAVERY MEDIA
   

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4. Bravery is a design and web strategy agency based 

   in Austin, TX. We craft memorable experiences
   with colleges, universities, & startups.
   

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5. @JOELGOODMAN
   BRAVERYMEDIA.CO | @BRAVERYMEDIA
   

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6. BRAVERYMEDIA.CO
   #econfpsu
   BUILDING AN EFFECTIVE
   CREATIVE TEAM
   

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7. BRAVERYMEDIA.CO
   #econfpsu
   Where do you start when trying to build the
   right creative team for digital products?
   

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8. BRAVERYMEDIA.CO
   IDENTIFY YOUR WORK
   #econfpsu
   

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9. BRAVERYMEDIA.CO
   A giant list of tasks can be
   translated into the skills
   your team will need to have.
   #econfpsu
   

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10. BRAVERYMEDIA.CO
    KNOWING YOUR WORK WILL
    INFORM THE POSITIONS YOU
    SHOULD HIRE FOR.
    #econfpsu
    

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11. BRAVERYMEDIA.CO
    #econfpsu
    NEED TO CODE A CMS TEMPLATE?
    Well, you need a front-end developer
    

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12. BRAVERYMEDIA.CO
    #econfpsu
    NEED VIDEOS MADE, PHOTOS TAKEN,
    AND STORIES WRITTEN?
    You need a content producer; maybe a strategist
    

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13. BRAVERYMEDIA.CO
    #econfpsu
    NEED TO WORK WITH OTHER
    DEPARTMENTS ACROSS CAMPUS?
    You might need a project or community manager
    

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14. BRAVERYMEDIA.CO
    By identifying the skills you
    need up front, you can start to
    make recommendations for
    positions.
    #econfpsu
    

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15. BRAVERYMEDIA.CO
    BUT THERE’S A TRAP HERE
    #econfpsu
    

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16. BRAVERYMEDIA.CO
    PEOPLE MAKE THE
    DIFFERENCE
    #econfpsu
    

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17. BRAVERYMEDIA.CO
    HOW TO APPROACH
    HIRING & RETAINING
    #econfpsu
    

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18. BRAVERYMEDIA.CO
    TREAT POSITIONS LIKE
    FRAMEWORKS
    #econfpsu
    

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19. BRAVERYMEDIA.CO
    IT’S OKAY TO CHANGE
    YOUR LIST OF POSITIONS
    #econfpsu
    

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20. BRAVERYMEDIA.CO
    OR RENAME TITLES.
    #econfpsu
    

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21. BRAVERYMEDIA.CO
    OR DROP SOME ENTIRELY.
    #econfpsu
    

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22. BRAVERYMEDIA.CO
    IT’S ABOUT THE RIGHT PERSON,
    NOT THE RIGHT TITLE
    #econfpsu
    

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23. BRAVERYMEDIA.CO
    HIRING FLEXIBILITY IS CRUCIAL
    TO GETTING THE RIGHT PEOPLE
    #econfpsu
    

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24. BRAVERYMEDIA.CO
    GET PEOPLE WHO ARE
    INTERESTED IN A LOT OF
    DIFFERENT THINGS
    #econfpsu
    

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25. BRAVERYMEDIA.CO
    MULTI-VERSED CREATIVES
    BEEF UP YOUR ARSENAL
    #econfpsu
    

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26. BRAVERYMEDIA.CO
    FOSTER A CULTURE OF
    DREAMING
    #econfpsu
    

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27. BRAVERYMEDIA.CO
    ENCOURAGE DISCUSSION AROUND
    BIG IDEAS AND PRODUCTS.
    #econfpsu
    

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28. BRAVERYMEDIA.CO
    HIRE SOMEONE WHO SEEMS
    A LITTLE REBELLIOUS
    #econfpsu
    

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29. BRAVERYMEDIA.CO
    BRAVE INDIVIDUALS GET
    THINGS DONE
    #econfpsu
    

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30. BRAVERYMEDIA.CO
    THERE ARE CAVEATS…
    #econfpsu
    

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31. BRAVERYMEDIA.CO
    SUCCESSFUL REBELLION IS BORNE
    OF LOVE FOR THE CAUSE.
    #econfpsu
    

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32. BRAVERYMEDIA.CO
    HIRE PEOPLE WHO WILL
    GET THINGS DONE.
    #econfpsu
    

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33. BRAVERYMEDIA.CO
    THERE’S NOTHING WORSE
    THAN SPENDING MONEY
    ON HIRES WITH NOTHING
    TO SHOW FOR IT AFTER.
    #econfpsu
    

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34. BRAVERYMEDIA.CO
    LEARN FROM STARTUP
    CULTURE
    #econfpsu
    

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35. BRAVERYMEDIA.CO
    SHIP SOMETHING, SHIP ANYTHING.
    IT SHOULD BE VISIBLE. 

    THE FIRST ONE SHOULD BE GOOD.
    AND IT SHOULD, IF AT ALL
    POSSIBLE, SURPRISE PEOPLE.
    #econfpsu
    

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36. BRAVERYMEDIA.CO
    EVERY TEAM IS DIFFERENT
    #econfpsu
    

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37. BRAVERYMEDIA.CO
    READ THE BLOG POST
    #econfpsu
    http:/
    /brvry.me/creative-teams
    

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