Things Joel Goodman has learned about building effective creative teams in higher education.
Originally presented at #econfPSU in 2016.
BUILDING AN EFFECTIVECREATIVE TEAMBRAVERYMEDIA.CO#econfpsu
View Slide
JOEL G GOODMANPRINCIPAL, BRAVERY MEDIA
Bravery is a design and web strategy agency based in Austin, TX. We craft memorable experienceswith colleges, universities, & startups.
@JOELGOODMANBRAVERYMEDIA.CO | @BRAVERYMEDIA
BRAVERYMEDIA.CO#econfpsuBUILDING AN EFFECTIVECREATIVE TEAM
BRAVERYMEDIA.CO#econfpsuWhere do you start when trying to build theright creative team for digital products?
BRAVERYMEDIA.COIDENTIFY YOUR WORK#econfpsu
BRAVERYMEDIA.COA giant list of tasks can betranslated into the skillsyour team will need to have.#econfpsu
BRAVERYMEDIA.COKNOWING YOUR WORK WILLINFORM THE POSITIONS YOUSHOULD HIRE FOR.#econfpsu
BRAVERYMEDIA.CO#econfpsuNEED TO CODE A CMS TEMPLATE?Well, you need a front-end developer
BRAVERYMEDIA.CO#econfpsuNEED VIDEOS MADE, PHOTOS TAKEN,AND STORIES WRITTEN?You need a content producer; maybe a strategist
BRAVERYMEDIA.CO#econfpsuNEED TO WORK WITH OTHERDEPARTMENTS ACROSS CAMPUS?You might need a project or community manager
BRAVERYMEDIA.COBy identifying the skills youneed up front, you can start tomake recommendations forpositions.#econfpsu
BRAVERYMEDIA.COBUT THERE’S A TRAP HERE#econfpsu
BRAVERYMEDIA.COPEOPLE MAKE THEDIFFERENCE#econfpsu
BRAVERYMEDIA.COHOW TO APPROACHHIRING & RETAINING#econfpsu
BRAVERYMEDIA.COTREAT POSITIONS LIKEFRAMEWORKS#econfpsu
BRAVERYMEDIA.COIT’S OKAY TO CHANGEYOUR LIST OF POSITIONS#econfpsu
BRAVERYMEDIA.COOR RENAME TITLES.#econfpsu
BRAVERYMEDIA.COOR DROP SOME ENTIRELY.#econfpsu
BRAVERYMEDIA.COIT’S ABOUT THE RIGHT PERSON,NOT THE RIGHT TITLE#econfpsu
BRAVERYMEDIA.COHIRING FLEXIBILITY IS CRUCIALTO GETTING THE RIGHT PEOPLE#econfpsu
BRAVERYMEDIA.COGET PEOPLE WHO AREINTERESTED IN A LOT OFDIFFERENT THINGS#econfpsu
BRAVERYMEDIA.COMULTI-VERSED CREATIVESBEEF UP YOUR ARSENAL#econfpsu
BRAVERYMEDIA.COFOSTER A CULTURE OFDREAMING#econfpsu
BRAVERYMEDIA.COENCOURAGE DISCUSSION AROUNDBIG IDEAS AND PRODUCTS.#econfpsu
BRAVERYMEDIA.COHIRE SOMEONE WHO SEEMSA LITTLE REBELLIOUS#econfpsu
BRAVERYMEDIA.COBRAVE INDIVIDUALS GETTHINGS DONE#econfpsu
BRAVERYMEDIA.COTHERE ARE CAVEATS…#econfpsu
BRAVERYMEDIA.COSUCCESSFUL REBELLION IS BORNEOF LOVE FOR THE CAUSE.#econfpsu
BRAVERYMEDIA.COHIRE PEOPLE WHO WILLGET THINGS DONE.#econfpsu
BRAVERYMEDIA.COTHERE’S NOTHING WORSETHAN SPENDING MONEYON HIRES WITH NOTHINGTO SHOW FOR IT AFTER.#econfpsu
BRAVERYMEDIA.COLEARN FROM STARTUPCULTURE#econfpsu
BRAVERYMEDIA.COSHIP SOMETHING, SHIP ANYTHING.IT SHOULD BE VISIBLE. THE FIRST ONE SHOULD BE GOOD.AND IT SHOULD, IF AT ALLPOSSIBLE, SURPRISE PEOPLE.#econfpsu
BRAVERYMEDIA.COEVERY TEAM IS DIFFERENT#econfpsu
BRAVERYMEDIA.COREAD THE BLOG POST#econfpsuhttp://brvry.me/creative-teams