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Building an Effective Creative Team

Building an Effective Creative Team

Things Joel Goodman has learned about building effective creative teams in higher education.

Originally presented at #econfPSU in 2016.

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Joel G Goodman

June 14, 2016
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Transcript

  1. BUILDING AN EFFECTIVE CREATIVE TEAM BRAVERYMEDIA.CO #econfpsu

  2. JOEL G GOODMAN PRINCIPAL, BRAVERY MEDIA

  3. None
  4. Bravery is a design and web strategy agency based 


    in Austin, TX. We craft memorable experiences with colleges, universities, & startups.
  5. @JOELGOODMAN BRAVERYMEDIA.CO | @BRAVERYMEDIA

  6. BRAVERYMEDIA.CO #econfpsu BUILDING AN EFFECTIVE CREATIVE TEAM

  7. BRAVERYMEDIA.CO #econfpsu Where do you start when trying to build

    the right creative team for digital products?
  8. BRAVERYMEDIA.CO IDENTIFY YOUR WORK #econfpsu

  9. BRAVERYMEDIA.CO A giant list of tasks can be translated into

    the skills your team will need to have. #econfpsu
  10. BRAVERYMEDIA.CO KNOWING YOUR WORK WILL INFORM THE POSITIONS YOU SHOULD

    HIRE FOR. #econfpsu
  11. BRAVERYMEDIA.CO #econfpsu NEED TO CODE A CMS TEMPLATE? Well, you

    need a front-end developer
  12. BRAVERYMEDIA.CO #econfpsu NEED VIDEOS MADE, PHOTOS TAKEN, AND STORIES WRITTEN?

    You need a content producer; maybe a strategist
  13. BRAVERYMEDIA.CO #econfpsu NEED TO WORK WITH OTHER DEPARTMENTS ACROSS CAMPUS?

    You might need a project or community manager
  14. BRAVERYMEDIA.CO By identifying the skills you need up front, you

    can start to make recommendations for positions. #econfpsu
  15. BRAVERYMEDIA.CO BUT THERE’S A TRAP HERE #econfpsu

  16. BRAVERYMEDIA.CO PEOPLE MAKE THE DIFFERENCE #econfpsu

  17. BRAVERYMEDIA.CO HOW TO APPROACH HIRING & RETAINING #econfpsu

  18. BRAVERYMEDIA.CO TREAT POSITIONS LIKE FRAMEWORKS #econfpsu

  19. BRAVERYMEDIA.CO IT’S OKAY TO CHANGE YOUR LIST OF POSITIONS #econfpsu

  20. BRAVERYMEDIA.CO OR RENAME TITLES. #econfpsu

  21. BRAVERYMEDIA.CO OR DROP SOME ENTIRELY. #econfpsu

  22. BRAVERYMEDIA.CO IT’S ABOUT THE RIGHT PERSON, NOT THE RIGHT TITLE

    #econfpsu
  23. BRAVERYMEDIA.CO HIRING FLEXIBILITY IS CRUCIAL TO GETTING THE RIGHT PEOPLE

    #econfpsu
  24. BRAVERYMEDIA.CO GET PEOPLE WHO ARE INTERESTED IN A LOT OF

    DIFFERENT THINGS #econfpsu
  25. BRAVERYMEDIA.CO MULTI-VERSED CREATIVES BEEF UP YOUR ARSENAL #econfpsu

  26. BRAVERYMEDIA.CO FOSTER A CULTURE OF DREAMING #econfpsu

  27. BRAVERYMEDIA.CO ENCOURAGE DISCUSSION AROUND BIG IDEAS AND PRODUCTS. #econfpsu

  28. BRAVERYMEDIA.CO HIRE SOMEONE WHO SEEMS A LITTLE REBELLIOUS #econfpsu

  29. BRAVERYMEDIA.CO BRAVE INDIVIDUALS GET THINGS DONE #econfpsu

  30. BRAVERYMEDIA.CO THERE ARE CAVEATS… #econfpsu

  31. BRAVERYMEDIA.CO SUCCESSFUL REBELLION IS BORNE OF LOVE FOR THE CAUSE.

    #econfpsu
  32. BRAVERYMEDIA.CO HIRE PEOPLE WHO WILL GET THINGS DONE. #econfpsu

  33. BRAVERYMEDIA.CO THERE’S NOTHING WORSE THAN SPENDING MONEY ON HIRES WITH

    NOTHING TO SHOW FOR IT AFTER. #econfpsu
  34. BRAVERYMEDIA.CO LEARN FROM STARTUP CULTURE #econfpsu

  35. BRAVERYMEDIA.CO SHIP SOMETHING, SHIP ANYTHING. IT SHOULD BE VISIBLE. 


    THE FIRST ONE SHOULD BE GOOD. AND IT SHOULD, IF AT ALL POSSIBLE, SURPRISE PEOPLE. #econfpsu
  36. BRAVERYMEDIA.CO EVERY TEAM IS DIFFERENT #econfpsu

  37. BRAVERYMEDIA.CO READ THE BLOG POST #econfpsu http:/ /brvry.me/creative-teams