BtoBtoCサービスのデザイナーがユーザーに近づくために実施したこと

by Yumi Jo

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৓༝ඒ #UP#UP$αʔϏεͷ σβΠφʔ͕ Ϣʔβʔʹۙͮͨ͘Ίʹ ࣮ࢪͨ͜͠ͱ

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ܦྺ ɾ:BIPP+"1"/τοϓΞϓϦ ɾΧφμͷελʔτΞοϓαʔϏε ɾϑϦʔϥϯε ৓༝ඒ גࣜձࣾϠϓϦ6*69σβΠφʔ ɾҰࣇͷ฼ ɾझຯɿ%ϞσϦϯά

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ձࣾͰ͸ࣗ෼ͨͪͳΓͷ 69σβΠϯΛ໨ࢦͯ͠ฃಆதͰ͢

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࣭໰

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Q1 ͋ͳͨͷձࣾʹ͸ϢʔβʔௐࠪΛ ࣮ࢪͰ͖Δ։ൃϑϩʔ͕͋Γ·͔͢ʁ

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Q ͋ͳͨͷձࣾʹ͸ϢʔβʔௐࠪΛ ࣮ࢪͰ͖Δ։ൃϑϩʔ͕͋Γ·͔͢ʁ ʮ΍Γ͍͚ͨͲ͋Γ·ͤΜʜʯ 1 גࣜձࣾϠϓϦ6*69σβΠφʔ

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Q 69σβΠϯख๏ʹର͢Δ पΓͷཧղ͕͋Γ·͔͢ʁ 2

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Q 69σβΠϯख๏ʹର͢Δ पΓͷཧղ͕͋Γ·͔͢ʁ ʮཧղ͞Εͳͯ͘ ࠔͬͯΔΜͰ͢ΑͶʜʯ 2

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Q पΓΛר͖ࠐΜͰ69σβΠϯΛ࣮ߦ ͢Δٻ৺ྗ͕͋ͳͨʹ͋Γ·͔͢ʁ 3

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Q पΓΛר͖ࠐΜͰ69σβΠϯΛ࣮ߦ ͢Δٻ৺ྗ͕͋ͳͨʹ͋Γ·͔͢ʁ ʮ͍͍͑ɺ ͦΜͳ΋ͷ͸͋Γ·ͤΜʜʯ 3

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ͦ͏͍͏ਓʹ ໾ཱ͔ͭ΋͠Ε·ͤΜ

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Ϣʔβʔʹۙͮͨ͘Ίʹ ࣮ࢪͨ͜͠ͱΛ࿩͠·͢

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ϠϓϦͬͯͲΜͳαʔϏεʁ ΞϓϦ͕؆୯ʹͭ͘ΕΔ#UP#UP$αʔϏε

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ϠϓϦͷ#UP#UP$ اۀ اۀ

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ϠϓϦͷ#UP#UP$ اۀ اۀ

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ϠϓϦͷ#UP#UP$ اۀ اۀ

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ϠϓϦͷ#UP#UP$ اۀ اۀ ফඅऀ

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ϠϓϦͷ#UP#UP$ اۀ اۀ ফඅऀ

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ϠϓϦͷ#UP#UP$ اۀ اۀ ফඅऀ اۀͷϞόΠϧϏδωεΛࢧԉ

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ϠϓϦͷ#UP#UP$ اۀ اۀ ফඅऀ اۀͷϞόΠϧϏδωεΛࢧԉ ϠϓϦ Ϣʔβʔ Ϣʔβʔ

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࣮͸ɺ

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#UP#UP$͸ɺ

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Ϣʔβʔ๊͕͑Δ՝୊ͷ ຊ࣭Λ௫ΈͮΒ͍

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Ͳ͏ͯ͠ʁ

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ొ৔ਓ෺͕ଟ͍

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ొ৔ਓ෺͕ଟ͍ͱ৭Μͳओு͕ೖΓަ͡Δ νϟʔϯʂʂ ϦϑΝΫλ Ϧϯάʂʂ ސ٬ΞϓϦͷ ϦχϡʔΞϧʂ ৽ػೳൃදʂʂ ΧελϚʔ αϙʔτʂʂ ΧελϚʔ αΫηεʂ ೲظʂʂ ͱʹ͔͘ૣ͘ Ξοϓηϧʂ ച্ʂʂ σβΠφʔ ΫϥΠΞϯτ ΞϓϦϢʔβʔ

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σβΠφʔ͔Β ͜ͷͭͷϢʔβʔ͕ԕ͍ʂ

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ͦ͜Ͱ

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Ϣʔβʔͷ՝୊Λ ཧղ͢ΔͨΊʹʜ

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Ϣʔβʔʹۙͮͨ͘Ίʹʜ

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͜ΕΛɺ

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͜͏͢ΔͨΊʹ

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ͭͷ͜ͱʹऔΓ૊Έ·ͨ͠

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औΓ૊Μͩ͜ͱ ڞײऀ͔Βڠྗ ͘͠Έͮ͘Γ খ͞ͳ࣮ફ 1 2 3

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औΓ૊Μͩ͜ͱ ڞײऀ͔Βڠྗ ͘͠Έͮ͘Γ খ͞ͳ࣮ફ 1 2 3

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σβΠφʔ ొ৔ਓ෺͕ଟ͍ͱग़ͯ͘Δ՝୊

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σβΠφʔ ొ৔ਓ෺͕ଟ͍ͱग़ͯ͘Δ՝୊ ͜ͷػೳ͍͍͔Μ͡ʹ࡞Γ௚ͯ͠Α ໾һ

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σβΠφʔ ొ৔ਓ෺͕ଟ͍ͱग़ͯ͘Δ՝୊ ՝୊͸ͳΜͩΖ͏ʁ

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σβΠφʔ ొ৔ਓ෺͕ଟ͍ͱग़ͯ͘Δ՝୊ YYYͷཁૉ͕ͳ͍ͱചΕͳ͍ΜͩΑ ˚˚ͷཁૉ͕͋Δͱӡ༻ͮ͠Β͍ΜͰ͢Α Ϣʔβʔ͕࢖͍ͮΒ͍ͬͯݴͬͯΔ

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σβΠφʔ ొ৔ਓ෺͕ଟ͍ͱग़ͯ͘Δ՝୊ ΞϓϦϢʔβʔͷຬ଍౓Λ্͍͛ͨ Կ͕Ͱ͖Δͷ͔෼͔Βͳ͍ ΞϓϦϢʔβʔ ΫϥΠΞϯτ

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Ճ޻͞Εͨ৘ใ͕σβΠφʔʹಧ͘ ੜ͖ͨڇ Ճ޻ύοΫ೑ Ұ࣍৘ใ 9࣍৘ใ

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՝୊Λ͖ͪΜͱཧղ͠ͳ͍ͱةݥ

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Ͱ΋ɺ

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ແཧʹࠜຊΛ௚ͦ͏ͱ͢ΔͱԎ͕ͨΒΕΔ ͔ͬ͠ΓϢʔβʔௐࠪͯ͠ օͰϏδϣϯΛٞ࿦ͯ͠ ίϯηϓτཱͯ௚͔ͯ͠Β ࢓༷ܾΊ·͠ΐ͏ʂ

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ଞҊ݅Ͱύπύπ ͳͷʹͦ͜·Ͱ΍Δ ඞཁ͋Δʁ ʢແؔ৺ʣ ࣌ؒແ͍Μ ͔ͩΒۭؾ ಡΜͰʜ ແཧʹࠜຊΛ௚ͦ͏ͱ͢ΔͱԎ͕ͨΒΕΔ ͔ͬ͠ΓϢʔβʔௐࠪͯ͠ օͰϏδϣϯΛٞ࿦ͯ͠ ίϯηϓτཱͯ௚͔ͯ͠Β ࢓༷ܾΊ·͠ΐ͏ʂ ͍͍͔Βૣ͘ ࡞ͬͯ ചΖ͏Α Ͱɺ͍ͭ Ͱ͖Δͷʁ

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։ൃϑϩʔ΍εέδϡʔϧతʹ ϢʔβʔௐࠪΛ΍Δͷ͸ແཧͦ͏ͩ͠ɺ ΫϥΠΞϯτʹΠϯλϏϡʔ͢Δʹ͸ ୭ʹ૬ஊ͢Ε͹͍͍ͷ͔ʜ ΞϓϦϢʔβʔ΁ͷΠϯλϏϡʔ͸ ΫϥΠΞϯτͷڐՄ͕ඞཁͳΜͩΖ͏͔ʜʁ ͦ΋ͦ΋69σβΠϯʹର͢Δ ·ΘΓͷཧղ΋ͳ͍͠ɻɻɻ

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ͩͬͨΒʂ

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খ࣮͘͞ફ

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ྫ͑͹ w Ϣʔβʔ૾ʹ͍ۙࣾһͰϢʔβϏϦςΟςετ

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ྫ͑͹ w ࢖͑ͦ͏ͳπʔϧ΍σʔλΛړͬͯউखʹ෼ੳ

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ྫ͑͹ w ଞ෦ॺͷΫϥΠΞϯτ๚໰ʹಉߦͯ͠ώΞϦϯά

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ྫ͑͹ w ΫϥΠΞϯτট଴ΠϕϯτͰ࣌ؒΛ΋ΒͬͯώΞϦϯά

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Ͱ͖ͦ͏ͳͱ͜Ζ͔Βʂ

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੒ՌΛڞ༗ ͳͥ΍Δͷ͔ ϑΝΫτͷఏࣔ ՝୊ͷ੾Γ෼͚ ͱείʔϓ ͷఏࣔ ɾऔΓ૊ΈͷҙٛΛࣔ͢ ɾ݁ՌΛใࠂ ɾωΫετΞΫγϣϯͷఏࣔ

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੒ՌΛڞ༗ ೲಘײ Λ༩͑Δ ɾऔΓ૊ΈͷҙٛΛࣔ͢ ɾ݁ՌΛใࠂ ɾωΫετΞΫγϣϯͷఏࣔ

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ᡰʹམͪΔ

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औΓ૊Μͩ͜ͱ ڞײऀΛ૿΍͢ ͘͠Έͮ͘Γ খ͞ͳ࣮ફ 1 2 3

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ᡰʹམͪΔͱʜ

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ᡰʹམͪΔͱʜ ΠϯλϏϡʔͷൃݴ࿥͘͢͝໘ന͔ͬͨʂ ͍ΔΜͩΑͶɺ͍͋͋ͬͨϢʔβʔ͕ɻͰ͞ʜ

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Ϣʔβʔͷײ͍ͯ͡ΔʮՁ஋ʯ͕ՄࢹԽ͞Εͯ ͯ໾ཱͭ಺༰ͩͬͨɻ͓٬͞Μ΁ͷఏҊʹ΋׆ ͔ͤΔʂ ᡰʹམͪΔͱʜ

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ҙ֎ͱ͜ͷػೳ͸ޮՌ͕ബ͍Ͷɻ΋ͬͱ࢓༷Λ ߟ͑௚ͯ͠΋͍͍ͷ͔΋ɻ ᡰʹམͪΔͱʜ

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ཁ͢Δʹ

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ࣗ෼ͨͪͷۀ຿ͱ ͭͳ͕Γ͕ݟ͑ͯ͘Δ

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ɹڞײΛಘΒΕΔʂ

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օΜͳαʔϏεΛ ੒ޭ͍ͤͨ͞ͱ ࢥ͍ͬͯΔ

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औΓ૊Μͩ͜ͱ ڞײऀΛ૿΍͢ ͘͠Έͮ͘Γ খ͞ͳ࣮ફ 1 2 3

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࣮ફͱڞײΛੵΈ্͛ͯ͘Δͱ

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෢ث͕૿͑Δ

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΋ͱ΋ͱͷ෢ث

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૿͑ͨ෢ث w ސ٬Ξϯέʔτͷ࣮ࢪ ΫϥΠΞϯτ Ξϯέʔτૹ৴ σβΠφʔ

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૿͑ͨ෢ث ௐࠪͷϓϩͱҰॹʹ෼ੳ͢Δ͜ͱͰ࣭ߴ͍ͷؾ͖ͮΛಘΒΕΔ w ༧ࢉΛ͔͚ͨϢʔβʔΠϯλϏϡʔ

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෢ث͕૿͑Δͱ ࠓ·ͰͰ͖ͳ͔ͬͨ͜ͱ͕ ؆୯ʹͰ͖ΔΑ͏ʹͳΔ

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લྫΛ૿΍ͯ͠ɺ

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ଞͷσβΠφʔΛ ಈ͖΍͘͢͢Δ

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ͦ͏͢Δͱɺ

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͜Ε͕ɺ

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͜͏ͳ͍ͬͯ͘ʂ

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Ϣʔβʔʹ͍ۙͮͨʂʂ

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·ͱΊ

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औΓ૊Μͩ͜ͱ ڞײऀΛ૿΍͢ ͘͠Έͮ͘Γ খ͞ͳ࣮ફ 1 2 3

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͋ͳͨͷձࣾͰ͸ ͲΜͳऔΓ૊ΈΛͯ͠·͔͢ʁ

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͝ਗ਼ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠ʂ

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ΑΓ۩ମతͳ͜ͱΛ ฉ͖͍ͨํ͍ͨΒ ੠Λ͔͚͍ͯͩ͘͞ʂ

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࠷ޙʹએ఻

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νϥγΛ ݟͯͶ

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Meetup 9/25 UI/UXσβΠφʔ ΤϯδχΞ޲͚ ʹϠϓϦΛ঺հ స৬ʹڵຯ͕ͳͯ͘΋དྷ͍͍ͯΑ ʂ ։࠵ IUUQTCJUMZLFIK#Z