Upgrade to Pro — share decks privately, control downloads, hide ads and more …

BtoBtoCサービスのデザイナーがユーザーに近づくために実施したこと

Yumi Jo
September 14, 2019

 BtoBtoCサービスのデザイナーがユーザーに近づくために実施したこと

< 2019/9/14 UX Milk Fest 登壇資料 >
ヤプリはBtoBtoCサービスですが、ステークホルダーが多く様々なフィルタがかかった情報が社内を行き来しています。よりよい体験を提供していくためにはユーザーから情報を得ることが大事ですが、それを行うには高いハードルがありました。そこで、ユーザーに近づくために実施したことをご紹介します。

Yumi Jo

September 14, 2019
Tweet

More Decks by Yumi Jo

Other Decks in Design

Transcript

  1. ৓༝ඒ
    #UP#UP$αʔϏεͷ
    σβΠφʔ͕
    Ϣʔβʔʹۙͮͨ͘Ίʹ
    ࣮ࢪͨ͜͠ͱ

    View full-size slide

  2. ܦྺ
    ɾ:BIPP+"1"/τοϓΞϓϦ
    ɾΧφμͷελʔτΞοϓαʔϏε
    ɾϑϦʔϥϯε
    ৓༝ඒ
    גࣜձࣾϠϓϦ6*69σβΠφʔ
    ɾҰࣇͷ฼
    ɾझຯɿ%ϞσϦϯά

    View full-size slide

  3. ձࣾͰ͸ࣗ෼ͨͪͳΓͷ
    69σβΠϯΛ໨ࢦͯ͠ฃಆதͰ͢

    View full-size slide

  4. Q1 ͋ͳͨͷձࣾʹ͸ϢʔβʔௐࠪΛ
    ࣮ࢪͰ͖Δ։ൃϑϩʔ͕͋Γ·͔͢ʁ

    View full-size slide

  5. Q ͋ͳͨͷձࣾʹ͸ϢʔβʔௐࠪΛ
    ࣮ࢪͰ͖Δ։ൃϑϩʔ͕͋Γ·͔͢ʁ
    ʮ΍Γ͍͚ͨͲ͋Γ·ͤΜʜʯ
    1
    גࣜձࣾϠϓϦ6*69σβΠφʔ

    View full-size slide

  6. Q 69σβΠϯख๏ʹର͢Δ
    पΓͷཧղ͕͋Γ·͔͢ʁ
    2

    View full-size slide

  7. Q 69σβΠϯख๏ʹର͢Δ
    पΓͷཧղ͕͋Γ·͔͢ʁ
    ʮཧղ͞Εͳͯ͘
    ࠔͬͯΔΜͰ͢ΑͶʜʯ
    2

    View full-size slide

  8. Q पΓΛר͖ࠐΜͰ69σβΠϯΛ࣮ߦ
    ͢Δٻ৺ྗ͕͋ͳͨʹ͋Γ·͔͢ʁ
    3

    View full-size slide

  9. Q पΓΛר͖ࠐΜͰ69σβΠϯΛ࣮ߦ
    ͢Δٻ৺ྗ͕͋ͳͨʹ͋Γ·͔͢ʁ
    ʮ͍͍͑ɺ
    ͦΜͳ΋ͷ͸͋Γ·ͤΜʜʯ
    3

    View full-size slide

  10. ͦ͏͍͏ਓʹ
    ໾ཱ͔ͭ΋͠Ε·ͤΜ

    View full-size slide

  11. Ϣʔβʔʹۙͮͨ͘Ίʹ
    ࣮ࢪͨ͜͠ͱΛ࿩͠·͢

    View full-size slide

  12. ϠϓϦͬͯͲΜͳαʔϏεʁ
    ΞϓϦ͕؆୯ʹͭ͘ΕΔ#UP#UP$αʔϏε

    View full-size slide

  13. ϠϓϦͷ#UP#UP$
    اۀ اۀ

    View full-size slide

  14. ϠϓϦͷ#UP#UP$
    اۀ اۀ

    View full-size slide

  15. ϠϓϦͷ#UP#UP$
    اۀ اۀ

    View full-size slide

  16. ϠϓϦͷ#UP#UP$
    اۀ اۀ ফඅऀ

    View full-size slide

  17. ϠϓϦͷ#UP#UP$
    اۀ اۀ ফඅऀ

    View full-size slide

  18. ϠϓϦͷ#UP#UP$
    اۀ اۀ ফඅऀ
    اۀͷϞόΠϧϏδωεΛࢧԉ

    View full-size slide

  19. ϠϓϦͷ#UP#UP$
    اۀ اۀ ফඅऀ
    اۀͷϞόΠϧϏδωεΛࢧԉ
    ϠϓϦ Ϣʔβʔ Ϣʔβʔ

    View full-size slide

  20. Ϣʔβʔ๊͕͑Δ՝୊ͷ
    ຊ࣭Λ௫ΈͮΒ͍

    View full-size slide

  21. ొ৔ਓ෺͕ଟ͍

    View full-size slide

  22. ొ৔ਓ෺͕ଟ͍ͱ৭Μͳओு͕ೖΓަ͡Δ
    νϟʔϯʂʂ
    ϦϑΝΫλ
    Ϧϯάʂʂ
    ސ٬ΞϓϦͷ
    ϦχϡʔΞϧʂ
    ৽ػೳൃදʂʂ
    ΧελϚʔ
    αϙʔτʂʂ
    ΧελϚʔ
    αΫηεʂ
    ೲظʂʂ
    ͱʹ͔͘ૣ͘
    Ξοϓηϧʂ
    ച্ʂʂ
    σβΠφʔ
    ΫϥΠΞϯτ
    ΞϓϦϢʔβʔ

    View full-size slide

  23. σβΠφʔ͔Β
    ͜ͷͭͷϢʔβʔ͕ԕ͍ʂ

    View full-size slide

  24. Ϣʔβʔͷ՝୊Λ
    ཧղ͢ΔͨΊʹʜ

    View full-size slide

  25. Ϣʔβʔʹۙͮͨ͘Ίʹʜ

    View full-size slide

  26. ͜͏͢ΔͨΊʹ

    View full-size slide

  27. ͭͷ͜ͱʹऔΓ૊Έ·ͨ͠

    View full-size slide


  28. औΓ૊Μͩ͜ͱ
    ڞײऀ͔Βڠྗ
    ͘͠Έͮ͘Γ
    খ͞ͳ࣮ફ
    1
    2
    3

    View full-size slide

  29. औΓ૊Μͩ͜ͱ
    ڞײऀ͔Βڠྗ
    ͘͠Έͮ͘Γ
    খ͞ͳ࣮ફ
    1
    2
    3

    View full-size slide

  30. σβΠφʔ
    ొ৔ਓ෺͕ଟ͍ͱग़ͯ͘Δ՝୊

    View full-size slide

  31. σβΠφʔ
    ొ৔ਓ෺͕ଟ͍ͱग़ͯ͘Δ՝୊
    ͜ͷػೳ͍͍͔Μ͡ʹ࡞Γ௚ͯ͠Α
    ໾һ

    View full-size slide

  32. σβΠφʔ
    ొ৔ਓ෺͕ଟ͍ͱग़ͯ͘Δ՝୊
    ՝୊͸ͳΜͩΖ͏ʁ

    View full-size slide

  33. σβΠφʔ
    ొ৔ਓ෺͕ଟ͍ͱग़ͯ͘Δ՝୊
    YYYͷཁૉ͕ͳ͍ͱചΕͳ͍ΜͩΑ
    ˚˚ͷཁૉ͕͋Δͱӡ༻ͮ͠Β͍ΜͰ͢Α
    Ϣʔβʔ͕࢖͍ͮΒ͍ͬͯݴͬͯΔ

    View full-size slide

  34. σβΠφʔ
    ొ৔ਓ෺͕ଟ͍ͱग़ͯ͘Δ՝୊
    ΞϓϦϢʔβʔͷຬ଍౓Λ্͍͛ͨ
    Կ͕Ͱ͖Δͷ͔෼͔Βͳ͍
    ΞϓϦϢʔβʔ
    ΫϥΠΞϯτ

    View full-size slide

  35. Ճ޻͞Εͨ৘ใ͕σβΠφʔʹಧ͘
    ੜ͖ͨڇ Ճ޻ύοΫ೑
    Ұ࣍৘ใ 9࣍৘ใ


    View full-size slide

  36. ՝୊Λ͖ͪΜͱཧղ͠ͳ͍ͱةݥ

    View full-size slide

  37. ແཧʹࠜຊΛ௚ͦ͏ͱ͢ΔͱԎ͕ͨΒΕΔ
    ͔ͬ͠ΓϢʔβʔௐࠪͯ͠
    օͰϏδϣϯΛٞ࿦ͯ͠
    ίϯηϓτཱͯ௚͔ͯ͠Β
    ࢓༷ܾΊ·͠ΐ͏ʂ

    View full-size slide

  38. ଞҊ݅Ͱύπύπ
    ͳͷʹͦ͜·Ͱ΍Δ
    ඞཁ͋Δʁ
    ʢແؔ৺ʣ
    ࣌ؒແ͍Μ
    ͔ͩΒۭؾ
    ಡΜͰʜ
    ແཧʹࠜຊΛ௚ͦ͏ͱ͢ΔͱԎ͕ͨΒΕΔ
    ͔ͬ͠ΓϢʔβʔௐࠪͯ͠
    օͰϏδϣϯΛٞ࿦ͯ͠
    ίϯηϓτཱͯ௚͔ͯ͠Β
    ࢓༷ܾΊ·͠ΐ͏ʂ
    ͍͍͔Βૣ͘
    ࡞ͬͯ
    ചΖ͏Α Ͱɺ͍ͭ
    Ͱ͖Δͷʁ

    View full-size slide

  39. ։ൃϑϩʔ΍εέδϡʔϧతʹ
    ϢʔβʔௐࠪΛ΍Δͷ͸ແཧͦ͏ͩ͠ɺ
    ΫϥΠΞϯτʹΠϯλϏϡʔ͢Δʹ͸
    ୭ʹ૬ஊ͢Ε͹͍͍ͷ͔ʜ
    ΞϓϦϢʔβʔ΁ͷΠϯλϏϡʔ͸
    ΫϥΠΞϯτͷڐՄ͕ඞཁͳΜͩΖ͏͔ʜʁ
    ͦ΋ͦ΋69σβΠϯʹର͢Δ
    ·ΘΓͷཧղ΋ͳ͍͠ɻɻɻ

    View full-size slide

  40. খ࣮͘͞ફ

    View full-size slide

  41. ྫ͑͹
    w Ϣʔβʔ૾ʹ͍ۙࣾһͰϢʔβϏϦςΟςετ

    View full-size slide

  42. ྫ͑͹
    w ࢖͑ͦ͏ͳπʔϧ΍σʔλΛړͬͯউखʹ෼ੳ

    View full-size slide

  43. ྫ͑͹
    w ଞ෦ॺͷΫϥΠΞϯτ๚໰ʹಉߦͯ͠ώΞϦϯά

    View full-size slide

  44. ྫ͑͹
    w ΫϥΠΞϯτট଴ΠϕϯτͰ࣌ؒΛ΋ΒͬͯώΞϦϯά

    View full-size slide

  45. Ͱ͖ͦ͏ͳͱ͜Ζ͔Βʂ

    View full-size slide

  46. ੒ՌΛڞ༗
    ͳͥ΍Δͷ͔
    ϑΝΫτͷఏࣔ
    ՝୊ͷ੾Γ෼͚
    ͱείʔϓ
    ͷఏࣔ
    ɾऔΓ૊ΈͷҙٛΛࣔ͢
    ɾ݁ՌΛใࠂ
    ɾωΫετΞΫγϣϯͷఏࣔ

    View full-size slide

  47. ੒ՌΛڞ༗
    ೲಘײ
    Λ༩͑Δ
    ɾऔΓ૊ΈͷҙٛΛࣔ͢
    ɾ݁ՌΛใࠂ
    ɾωΫετΞΫγϣϯͷఏࣔ

    View full-size slide

  48. ᡰʹམͪΔ

    View full-size slide

  49. औΓ૊Μͩ͜ͱ
    ڞײऀΛ૿΍͢
    ͘͠Έͮ͘Γ
    খ͞ͳ࣮ફ
    1
    2
    3

    View full-size slide

  50. ᡰʹམͪΔͱʜ

    View full-size slide

  51. ᡰʹམͪΔͱʜ
    ΠϯλϏϡʔͷൃݴ࿥͘͢͝໘ന͔ͬͨʂ
    ͍ΔΜͩΑͶɺ͍͋͋ͬͨϢʔβʔ͕ɻͰ͞ʜ

    View full-size slide

  52. Ϣʔβʔͷײ͍ͯ͡ΔʮՁ஋ʯ͕ՄࢹԽ͞Εͯ
    ͯ໾ཱͭ಺༰ͩͬͨɻ͓٬͞Μ΁ͷఏҊʹ΋׆
    ͔ͤΔʂ
    ᡰʹམͪΔͱʜ

    View full-size slide

  53. ҙ֎ͱ͜ͷػೳ͸ޮՌ͕ബ͍Ͷɻ΋ͬͱ࢓༷Λ
    ߟ͑௚ͯ͠΋͍͍ͷ͔΋ɻ
    ᡰʹམͪΔͱʜ

    View full-size slide

  54. ࣗ෼ͨͪͷۀ຿ͱ
    ͭͳ͕Γ͕ݟ͑ͯ͘Δ

    View full-size slide

  55. ɹڞײΛಘΒΕΔʂ

    View full-size slide

  56. օΜͳαʔϏεΛ
    ੒ޭ͍ͤͨ͞ͱ
    ࢥ͍ͬͯΔ

    View full-size slide

  57. औΓ૊Μͩ͜ͱ
    ڞײऀΛ૿΍͢
    ͘͠Έͮ͘Γ
    খ͞ͳ࣮ફ
    1
    2
    3

    View full-size slide

  58. ࣮ફͱڞײΛੵΈ্͛ͯ͘Δͱ

    View full-size slide

  59. ෢ث͕૿͑Δ

    View full-size slide

  60. ΋ͱ΋ͱͷ෢ث

    View full-size slide

  61. ૿͑ͨ෢ث
    w ސ٬Ξϯέʔτͷ࣮ࢪ
    ΫϥΠΞϯτ
    Ξϯέʔτૹ৴
    σβΠφʔ

    View full-size slide

  62. ૿͑ͨ෢ث
    ௐࠪͷϓϩͱҰॹʹ෼ੳ͢Δ͜ͱͰ࣭ߴ͍ͷؾ͖ͮΛಘΒΕΔ
    w ༧ࢉΛ͔͚ͨϢʔβʔΠϯλϏϡʔ

    View full-size slide

  63. ෢ث͕૿͑Δͱ
    ࠓ·ͰͰ͖ͳ͔ͬͨ͜ͱ͕
    ؆୯ʹͰ͖ΔΑ͏ʹͳΔ

    View full-size slide

  64. લྫΛ૿΍ͯ͠ɺ

    View full-size slide

  65. ଞͷσβΠφʔΛ
    ಈ͖΍͘͢͢Δ

    View full-size slide

  66. ͦ͏͢Δͱɺ

    View full-size slide

  67. ͜͏ͳ͍ͬͯ͘ʂ

    View full-size slide

  68. Ϣʔβʔʹ͍ۙͮͨʂʂ

    View full-size slide

  69. औΓ૊Μͩ͜ͱ
    ڞײऀΛ૿΍͢
    ͘͠Έͮ͘Γ
    খ͞ͳ࣮ફ
    1
    2
    3

    View full-size slide

  70. ͋ͳͨͷձࣾͰ͸
    ͲΜͳऔΓ૊ΈΛͯ͠·͔͢ʁ

    View full-size slide

  71. ͝ਗ਼ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠ʂ

    View full-size slide

  72. ΑΓ۩ମతͳ͜ͱΛ
    ฉ͖͍ͨํ͍ͨΒ
    ੠Λ͔͚͍ͯͩ͘͞ʂ

    View full-size slide

  73. ࠷ޙʹએ఻

    View full-size slide

  74. νϥγΛ
    ݟͯͶ

    View full-size slide

  75. Meetup
    9/25 UI/UXσβΠφʔ
    ΤϯδχΞ޲͚
    ʹϠϓϦΛ঺հ
    స৬ʹڵຯ͕ͳͯ͘΋དྷ͍͍ͯΑ
    ʂ
    ։࠵
    IUUQTCJUMZLFIK#Z

    View full-size slide