4PDDFSº "UUSJCVUJPO "OBMZTJT 5PLZP3 -JHIUOJOH5BML /PW UI BU$ZCFS"HFOU !VQVSB

ࣗݾ঺հ ༜ V !VQVSB ༜ ࢓ࣄɿσʔλ෼ੳ ü ӦۀɾϚʔέςΟϯά޲͚ ü 3 1ZUIPO 42- /PEFKT ༜ झຯɿσʔλ෼ੳʢͱεϙʔπʣ ü ,BHHMFͱ͔ ü ໺ٿσʔλ෼ੳϋοΧιϯͰ४༏উ ü #MPHhttps://upura.hatenablog.com/

αοΧʔ ༜ ΰʔϧͯ͠ɺଟ͍ํ͕উͪ ༜ ༗໊ͳਓ ü ϝογ ΫϦϩφ ຊాܓ༎ ߳઒ਅ࢘ Ԭ࡚৻࢘ ༜ ఺औΕ͹ྑ͍ͷʁ ˠʮ఺ΛऔΒͤΔਓʯ΋ධՁͤͶ͹ Goal Assist ? ? ?

ΞτϦϏϡʔγϣϯ෼ੳ ༜ શաఔΛߟྀ͠ධՁ͢ΔϚʔέςΟϯάͷख๏ IUUQTSJODSFXKQTFSWJDFBOBMZTJTBUUSJCVUJPO

ΞτϦϏϡʔγϣϯ෼ੳ ༜ ऴ఺Ϟσϧ ༜ ى఺Ϟσϧ ༜ ઢܗϞσϧ ༜ Ϛϧίϑ࿈࠯Ϟσϧ IUUQTXXXMVOBNFUSJDTDPNCMPHNBSLFUJOHDIBOOFMBUUSJCVUJPONBSLPWNPEFMTS ֤ܦ࿏ͷߩݙ౓Λ଍্͛͠

σʔλूΊ ༜ ਓྗ ༜ %";/Ͱ࠶ੜˠϝϞ ༜ Ӝ࿨Ϩοζͷΰʔϧγʔϯ ü ࢼ߹ΰʔϧ෼ ৿࿬ ڵᑔ ڵᑔ Ӊլਆ ຘ໺ ദ໦ Ӊլਆ ੨໦ ෢౻

3Ͱ࣮ߦ ༜ EBUBGSBNFΛ࡞੒͠ɺύοέʔδʹಥͬࠐΉ ༜ https://cran.r-project.org/web/packages/ChannelAttribution/index.html MJCSBSZ $IBOOFM"UUSJCVUJPO ώϡʔϦεςΟοΫϞσϧΛਪఆ )IFVSJTUJD@NPEFMT %BUB QBUI UPUBM@DPOWFSTJPOT Ϛϧίϑ࿈࠯ϞσϧΛਪఆ .NBSLPW@NPEFM %BUB QBUI UPUBM@DPOWFSTJPOT PVU@NPSF536& ༜ EBUBGSBNFΛ࡞੒͠ɺύοέʔδʹಥͬࠐΉ ༜ IUUQTDSBOSQSPKFDUPSHXFCQBDLBHFT$IBOOFM"UUSJCVUJPOJOEFYIUNM

݁Ռʢऴ఺Ϟσϧʣ ୯७ͳΰʔϧ਺

݁Ռʢى఺Ϟσϧʣ ΰʔϧͷى఺਺

݁ՌʢઢܗϞσϧʣ

݁ՌʢϚϧίϑ࿈࠯Ϟσϧʣ Ӊլਆ ௕ᖒ ੨໦ˢ

Ϛϧίϑ࿈࠯ϞσϧͷԠ༻ ༜ ߹ܭ!" = $ % %&' (, ߹ܭ!)*+ = $ % %&' !,! ü $: ॳظྲྀೖ਺ϕΫτϧ ü ,: ਪҠ֬཰ߦྻ ü (: $73ϕΫτϧ $POWFSTJPO3BUF ü !,!: $1$ϕΫτϧ $PTU1FS$MJDL ༜ ਺ཧ࠷దԽతͳγϛϡϨʔγϣϯ΋Ͱ͖Δ ʢԿ͔Λݻఆͯ͠Կ͔Λಈ͔͢ʣ

·ͱΊ ༜ ΞτϦϏϡʔγϣϯ෼ੳΛ༻͍ͯɺΰʔϧҎ֎ ΋ߟྀͨ͠બखͷߩݙ౓Λࢉग़ͨ͠ ༜ $IBOOFM"UUSJCVUJPOύοέʔδͰ؆୯ʹ࣮ߦ ༜ ߴ౓ͳγϛϡϨʔγϣϯʹ΋Ԡ༻Ͱ͖Δ IUUQTHJUIVCDPNVQVSBVQVSBIBUFOBCMPHCMPCNBTUFS TQPSUTBUUSJCVUJPO@BOBMZTJTBUUSJCVUJPO@BOBMZTJT3

"QQFOEJY

݁ՌʢਪҠ֬཰ߦྻʣ .USBOTJUJPO@NBUSJY