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How to write a website
specification
Mark Wilkinson
Co-founder & developer at Highrise Digital
https://highrise.digital
@wpmark
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“What is a rough price for
new house build?”
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“A detached house, 4 bedrooms,
en-suite bathroom, garage?”
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“There is only 1 en-suite, what
about the other bedrooms?”
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What is a website
specification?
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“
A document that articulates the project’s
goals, objectives and tactics. It
should outline constraints, such as
budget, deadlines, or technical restraints.
It can also include project details such as
the team involved, for
example, stakeholders or points of
contact.
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But, why?
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Giving clarity
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What to include
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Overview
Team
Goals
Phases
Content
Design
Functionality
Accessibility
Browser support
Hosting
Ongoing maintenance
Assumptions
Milestones
Deadlines
Budget
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Overview
What problem is being solved?
High-level project scope
Target market
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The team
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Goals
Set 2 or 3 SMART goals
Everyone should be clear on
these
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Phases
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Content structure
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https://www.gloomaps.com/
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Content [post] types
Taxonomies
Page templates (layout)
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Design
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Functionality
How the site actually works
Detail, detail, detail - contact
form example
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Search
SSL
eCommerce
Users - roles/caps
Performance & speed
Multi-lingual
API integrations - CRM
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Accessibility
(a11y)
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Browser device support
Analytics
Who are the users?
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Hosting
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Ongoing support/
maintenance
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Assumptions
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Milestones & deadlines
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Mark Wilkinson
Co-owner of Highrise
Digital
WordPress developer
@wpmark
@highrisedigital
https://highrise.digital
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Questions ?
Although not necessarily answers!
@wpmark
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#askhighrise