Share
Embed
Slide 1
Slide 1 text
LEAN UX
BRING
TO YOUR PRODUCT
AND ENGINEERING CYCLES
JOHN ATHAYDE
VP of DESIGN, CARGOSENSE
@BOBOROSHI
RAILSCONF 2016
KANSAS CITY
Slide 2
Slide 2 text
http://www.flickr.com/photos/michael-seljos/2073146716/
Slide 3
Slide 3 text
No content
Slide 4
Slide 4 text
METICULOUS
Slide 5
Slide 5 text
No content
Slide 6
Slide 6 text
No content
Slide 7
Slide 7 text
Things would be wonderful if we just had our own
JONY IVE.
“
”
Slide 8
Slide 8 text
No content
Slide 9
Slide 9 text
FOUNDATION
Slide 10
Slide 10 text
Definitions
Slide 11
Slide 11 text
UX
IA
CX
ID
XD
Slide 12
Slide 12 text
X
Slide 13
Slide 13 text
EXPERIENCE
X
Slide 14
Slide 14 text
http://visual.ly/disciplines-user-experience-design
Slide 15
Slide 15 text
THE
PROMPTNESS
WITH WHICH USERS LEARN
TO USE SOMETHING
Slide 16
Slide 16 text
THE
EFFICIENCY
THEY ATTAIN WHILE
MAKING USE OF IT
Slide 17
Slide 17 text
REMEMBER
HOW TO USE IT
HOW EASY IT IS
FOR THEM TO
Slide 18
Slide 18 text
ERROR-
PRONE
IT IS
HOW
Slide 19
Slide 19 text
LEVEL OF
SATISFACTION
THEY ATTAIN
FROM USING IT
Slide 20
Slide 20 text
LEVEL OF SATISFACTION
THEY ATTAIN FROM USING IT
THE PROMPTNESS
WITH WHICH USERS LEARN TO USE SOMETHING
THE EFFICIENCY
THEY ATTAIN WHILE MAKING USE OF IT
REMEMBERHOW TO USE IT
HOW EASY IT IS FOR THEM TO
ERROR-PRONEIT IS
HOW
Slide 21
Slide 21 text
“DESIGN THINKING”
Slide 22
Slide 22 text
“[Design thinking is] innovation powered by …
direct observation of what people want and
need in their lives and what they like or dislike
about the way particular products are made,
packaged, marketed, sold, and supported.”
—Tim Brown, CEO of IDEO
“
”
Slide 23
Slide 23 text
“[It’s] a discipline that uses the designer’s
sensibility and methods to match people’s needs
with what is technologically feasible and what
a viable business strategy can convert into
customer value and market opportunity.”
—Tim Brown, CEO of IDEO
“
”
Slide 24
Slide 24 text
“LEAN”
Slide 25
Slide 25 text
Taiichi Ohno
FOUNDER OF THE TOYOTA PRODUCTION SYSTEM
େ
Slide 26
Slide 26 text
Taiichi Ohno
FOUNDER OF THE TOYOTA PRODUCTION SYSTEM
PRESENT CAPACITY =
WORK + WASTE
େ
Slide 27
Slide 27 text
8.3x
Slide 28
Slide 28 text
PRECISELY SPECIFY WHAT CUSTOMERS VALUE
IDENTIFY THE VALUE STREAM FOR EACH PRODUCT
MAKE VALUE FLOW WITHOUT INTERRUPTIONS
LET THE CUSTOMER PULL VALUE FROM THE PRODUCER
PURSUE PERFECTION
—“Lean Thinking” by James P. Womack and Daniel T. Jones
Slide 29
Slide 29 text
“LEAN STARTUP”
Slide 30
Slide 30 text
BUILD
MEASURE
LEARN
Slide 31
Slide 31 text
No content
Slide 32
Slide 32 text
DESIGN THINKING
+
AGILE PROCESS
+
LEAN STARTUP
=
Slide 33
Slide 33 text
“LEAN UX”
Slide 34
Slide 34 text
“Lean UX is the practice of bringing the true
nature of a product to light faster, in a
collaborative, cross-functional way that
reduces the emphasis on thorough
documentation while increasing the focus on
building a shared understanding of the actual
product experience being designed.”
—Jeff Gothelf, Lean UX
“
”
Slide 35
Slide 35 text
So Where Do We Begin?
Slide 36
Slide 36 text
SELLING UX
Slide 37
Slide 37 text
UX DEBT
is
TECHNICAL DEBT
Slide 38
Slide 38 text
No content
Slide 39
Slide 39 text
If there are people in your
organization who feel they are
not free to suggest ideas,
you lose. Do not discount ideas
from unexpected sources.
“
”
-Ed Catmull, President of Pixar/Disney Animation
Slide 40
Slide 40 text
Our job as managers in creative environments
is to protect new ideas from those who don’t understand
that in order for greatness to emerge, there must be
phases of not-so-greatness.
PROTECT THE FUTURE,
not the past.
“
”
-Ed Catmull, President of Pixar/Disney Animation
Slide 41
Slide 41 text
No content
Slide 42
Slide 42 text
No content
Slide 43
Slide 43 text
RESEARCH
Slide 44
Slide 44 text
SHADOW
your users
Photo by Leo Hildago | https://www.flickr.com/photos/ileohidalgo/15090035480
Slide 45
Slide 45 text
http://fortune.com/2016/03/16/livingsocial-layoffs/
Slide 46
Slide 46 text
Yuji Yokaya
http://www.forbes.com/forbes/2003/0217/056a.html
TOYOTA SIENNA CHIEF ENGINEER
Slide 47
Slide 47 text
No content
Slide 48
Slide 48 text
No content
Slide 49
Slide 49 text
http://johnnyholland.org/2009/01/book-review-mental-models/
Slide 50
Slide 50 text
No content
Slide 51
Slide 51 text
“Story Map” by visualpun.ch (CC BY-SA 2.0)
https://www.flickr.com/photos/visualpunch/10279105343
Slide 52
Slide 52 text
Deliverables should help drive decisions,
not just document them.
—Jenny Reeves
https://studio.uxpin.com/blog/5-reasons-freelance-ux-projects-fail/
“
”
Slide 53
Slide 53 text
THE TOOLS
Slide 54
Slide 54 text
No content
Slide 55
Slide 55 text
THE PROCESS
ASSUMPTIONS
HYPOTHESES
OUTCOMES
PERSONAS
FEATURES
Slide 56
Slide 56 text
INTRODUCING…
Slide 57
Slide 57 text
THIS IS TOTALLY NOT REAL PLEASE DON’T SUE ME
Slide 58
Slide 58 text
USER RESEARCH
Slide 59
Slide 59 text
No content
Slide 60
Slide 60 text
http://www.economist.com/node/21526296
Slide 61
Slide 61 text
http://www.wsj.com/articles/the-biggest-music-comeback-of-2014-vinyl-records-1418323133#:Fom44Ul_BakUMA
Slide 62
Slide 62 text
… it is a mixture of convenience and beauty.
Many vinyl records come with codes for downloading
the album from the internet,
making them more convenient than CDs.
And fans like having something
large and heavy to hold in their hands.
Some think that half the records sold are not actually played.
http://www.economist.com/node/21526296
“
”
Slide 63
Slide 63 text
People used to buy bootleg CDs and Japanese imports
containing music that none of their friends could get hold of.
Now that almost every track is available free on
music-streaming services like Spotify or on a pirate website,
music fans need something else to boast about.
That limited-edition 12-inch in translucent blue vinyl will do nicely.
http://www.economist.com/node/21526296
“
”
Slide 64
Slide 64 text
http://www.economist.com/node/21526296
Slide 65
Slide 65 text
No content
Slide 66
Slide 66 text
The first Record Store Day, in 2008, had about 10
releases, says Kurtz. A modest start, but Kurtz had
“never seen so much excitement.” With the help of
Record Store Day, vinyl sales grew 90 percent that
year with the largest single-year unit gain until 2013.
The second installment had more than 100 releases.
http://www.billboard.com/articles/business/6406630/vinyl-records-comeback-music-industry-record-store-day
“
”
Slide 67
Slide 67 text
http://www.slideshare.net/anyonesdaughter/research-of-the-current-status-of-vinyl-records
by Sarah Steffen
Sarah Steffen
Wallstraße 24
40878 Ratingen
+49 151 555 41704
FOM Hochschule für Oekonomie &
Management gemeinnützige GmbH
Leimkugelstraße 6
45141 Essen
Bachelor Thesis
Research of the Current Status of Vinyl Records
in Context of the Internet
FOM Hochschule für Oekonomie und Management – University of Applied Sciences
Study Centre Essen
Business Informatics
Slide 68
Slide 68 text
No content
Slide 69
Slide 69 text
EXERCISE:
ASSUMPTIONS
HYPOTHESES
OUTCOMES
Slide 70
Slide 70 text
(PROTO)-PERSONAS
Slide 71
Slide 71 text
No content
Slide 72
Slide 72 text
http://www.quietaction.com/blog/what-customers-are-you-creating.html
Slide 73
Slide 73 text
EXERCISE:
PERSONAS
Slide 74
Slide 74 text
EXERCISE:
REVIEW PERSONAS
Slide 75
Slide 75 text
BREAK
Slide 76
Slide 76 text
TECHNIQUES
Slide 77
Slide 77 text
VISION BOARDS
Slide 78
Slide 78 text
No content
Slide 79
Slide 79 text
VISION BOARDS ~2011
Slide 80
Slide 80 text
No content
Slide 81
Slide 81 text
No content
Slide 82
Slide 82 text
No content
Slide 83
Slide 83 text
SKETCHING
Slide 84
Slide 84 text
No content
Slide 85
Slide 85 text
No content
Slide 86
Slide 86 text
No content
Slide 87
Slide 87 text
http://adaptivepath.org/ideas/sketchboards-discover-better-faster-ux-solutions/
http://kor.com/blog/personas-empathy-maps-and-6-ups-reign-at-uxbootcamp
Slide 88
Slide 88 text
http://www.fastcodesign.com/1672917/the-8-steps-to-creating-a-great-storyboard
Slide 89
Slide 89 text
No content
Slide 90
Slide 90 text
No content
Slide 91
Slide 91 text
COMPETITION?
Slide 92
Slide 92 text
No content
Slide 93
Slide 93 text
No content
Slide 94
Slide 94 text
No content
Slide 95
Slide 95 text
No content
Slide 96
Slide 96 text
No content
Slide 97
Slide 97 text
EXERCISE:
SIX UPS
Slide 98
Slide 98 text
EXERCISE:
SIX UPS REVIEW
Slide 99
Slide 99 text
EXERCISE:
SIX UPS REDUX
Slide 100
Slide 100 text
BREAK
Slide 101
Slide 101 text
STORYBOARDS
Slide 102
Slide 102 text
From “Sprint” keynote slide deck by Jake Knapp
Slide 103
Slide 103 text
PINUPS
Slide 104
Slide 104 text
No content
Slide 105
Slide 105 text
CLICKABLE
PROTOTYPE
Slide 106
Slide 106 text
http://christinazierold.de/portfolio/east-gippsland/
Slide 107
Slide 107 text
InVision
invisionapp.com
Marvel
marvelapp.com
Flint
flinto.com
Keynote
Apple App Store
PROTOTYPING TOOLS
Slide 108
Slide 108 text
https://medium.com/galleys/how-we-tried-to-design-our-own-book-cover-and-how-jessica-hische-saved-the-day-58551087cfea
Slide 109
Slide 109 text
Designers temptation is to go away into their
fancy design room and to magically solve
problems. Designers are not very good about
solving problems in isolation, but they are
very powerful in mixed teams of helping
bring ideas to reality.
“
”
—Daniel Burka, Design Partner at Google Ventures
https://www.youtube.com/watch?v=v1HBqlxQjZI
Slide 110
Slide 110 text
No content
Slide 111
Slide 111 text
NO ONE CARES
HOW HARD YOU
WORKED ON THIS
Slide 112
Slide 112 text
TESTING
Slide 113
Slide 113 text
No content
Slide 114
Slide 114 text
No content
Slide 115
Slide 115 text
http://www.uxbooth.com/articles/the-art-of-guerilla-usability-testing/
Slide 116
Slide 116 text
What do you make of this?
What would you do here?
How would you do [that]?
http://www.uxbooth.com/articles/the-art-of-guerilla-usability-testing/
Slide 117
Slide 117 text
No content
Slide 118
Slide 118 text
SO HOW MANY?
Slide 119
Slide 119 text
“A Mathematical Model of the Finding of Usability Problems” by Jakob Nielsen and Thomas K. Landauer
Proceedings of ACM INTERCHI’93 Conference (Amsterdam, 24-29 April 1993)
http://dl.acm.org/citation.cfm?id=169166
Slide 120
Slide 120 text
The main argument for small tests is simply
return on investment: testing costs increase
with each additional study participant, yet
the number of findings quickly reaches the
point of diminishing returns. There's little
additional benefit to running more than 5
people through the same study; ROI drops
like a stone with a bigger N .
“
”
—Jakob Nielsen
https://www.nngroup.com/articles/how-many-test-users/
Slide 121
Slide 121 text
20 15 39
CARD
SORTING
QUANTITATIVE
STUDIES EYETRACKING
NOT ALWAYS THE OPTIMUM:
https://www.nngroup.com/articles/how-many-test-users/
Slide 122
Slide 122 text
No content
Slide 123
Slide 123 text
STYLE GUIDE
Slide 124
Slide 124 text
WILDE
Slide 125
Slide 125 text
No content
Slide 126
Slide 126 text
No content
Slide 127
Slide 127 text
No content
Slide 128
Slide 128 text
No content
Slide 129
Slide 129 text
No content
Slide 130
Slide 130 text
MATERIAL DESIGN
Slide 131
Slide 131 text
http://www.xda-developers.com/has-material-design-achieved-the-unification-it-originally-aimed-for/
Slide 132
Slide 132 text
CHASING
TRENDS
Slide 133
Slide 133 text
SKEUMORPHISM
IS BAD!!!
Slide 134
Slide 134 text
No content
Slide 135
Slide 135 text
X
http://sachagreif.com/what-skeuomorphism-is-and-isnt/
Slide 136
Slide 136 text
A skeuomorph is a derivative object that
retains ornamental design cues to a structure
that was necessary in the original.
“
”
—Wikipedia
Slide 137
Slide 137 text
FLAT DESIGN
SOLVES EVERYTHING!
Slide 138
Slide 138 text
No content
Slide 139
Slide 139 text
No content
Slide 140
Slide 140 text
No content
Slide 141
Slide 141 text
A designer knows he has achieved perfection
not when there is nothing left to add,
but when there is nothing left to take away.
“
”
—Antoine de Saint-Exupery
Slide 142
Slide 142 text
Design is just problem solving within a set of
constraints. In the grand scheme of things, it
rarely has anything to do with graphics.
“
”
—Colm Tuite
The Marvel Styleguide
http://blog.marvelapp.com/the-marvel-styleguide/
Slide 143
Slide 143 text
Questions &
Discussion
Slide 144
Slide 144 text
JOHN ATHAYDE
[email protected]
@boboroshi
www.meticulous.com
www.cargosense.com
Thank You!
RESOURCES:
http://www.meticulous.com/leanuxworkshop