Bring Lean UX to your Product and Engineering Cycles (Workshop)

Lean UX workshop at RailsConf 2016

Transcript

1. LEAN UX BRING TO YOUR PRODUCT AND ENGINEERING CYCLES JOHN ATHAYDE VP of DESIGN, CARGOSENSE @BOBOROSHI RAILSCONF 2016 KANSAS CITY
2. http://www.flickr.com/photos/michael-seljos/2073146716/
4. METICULOUS
7. Things would be wonderful if we just had our own JONY IVE. “ ”
9. FOUNDATION
10. Definitions
11. UX IA CX ID XD
12. X
13. EXPERIENCE X
14. http://visual.ly/disciplines-user-experience-design
15. THE PROMPTNESS WITH WHICH USERS LEARN TO USE SOMETHING
16. THE EFFICIENCY THEY ATTAIN WHILE
 MAKING USE OF IT
17. REMEMBER HOW TO USE IT HOW EASY IT IS 
 FOR THEM TO
18. ERROR- PRONE IT IS HOW
19. LEVEL OF
 SATISFACTION THEY ATTAIN FROM USING IT
20. LEVEL OF SATISFACTION THEY ATTAIN FROM USING IT THE PROMPTNESS WITH WHICH USERS LEARN TO USE SOMETHING THE EFFICIENCY THEY ATTAIN WHILE MAKING USE OF IT REMEMBERHOW TO USE IT HOW EASY IT IS FOR THEM TO ERROR-PRONEIT IS HOW
21. “DESIGN THINKING”
22. “[Design thinking is] innovation powered by … direct observation of what people want and need in their lives and what they like or dislike about the way particular products are made, packaged, marketed, sold, and supported.” —Tim Brown, CEO of IDEO “ ”
23. “[It’s] a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.” —Tim Brown, CEO of IDEO “ ”
24. “LEAN”
25. Taiichi Ohno FOUNDER OF THE TOYOTA PRODUCTION SYSTEM େ໺଱
26. Taiichi Ohno FOUNDER OF THE TOYOTA PRODUCTION SYSTEM PRESENT CAPACITY = WORK + WASTE େ໺଱
27. 8.3x
28. PRECISELY SPECIFY WHAT CUSTOMERS VALUE IDENTIFY THE VALUE STREAM FOR EACH PRODUCT MAKE VALUE FLOW WITHOUT INTERRUPTIONS LET THE CUSTOMER PULL VALUE FROM THE PRODUCER PURSUE PERFECTION —“Lean Thinking” by James P. Womack and Daniel T. Jones
29. “LEAN STARTUP”
30. BUILD MEASURE LEARN
32. DESIGN THINKING +
 AGILE PROCESS + LEAN STARTUP =
33. “LEAN UX”
34. “Lean UX is the practice of bringing the true nature of a product to light faster, in a collaborative, cross-functional way that reduces the emphasis on thorough documentation while increasing the focus on building a shared understanding of the actual product experience being designed.” —Jeff Gothelf, Lean UX “ ”
35. So Where Do We Begin?
36. SELLING UX
37. UX DEBT is TECHNICAL DEBT
39. If there are people in your organization who feel they are not free to suggest ideas, 
 you lose. Do not discount ideas from unexpected sources. “ ” -Ed Catmull, President of Pixar/Disney Animation
40. Our job as managers in creative environments 
 is to protect new ideas from those who don’t understand 
 that in order for greatness to emerge, there must be 
 phases of not-so-greatness. PROTECT THE FUTURE, not the past. “ ” -Ed Catmull, President of Pixar/Disney Animation
43. RESEARCH
44. SHADOW your users Photo by Leo Hildago | https://www.flickr.com/photos/ileohidalgo/15090035480
45. http://fortune.com/2016/03/16/livingsocial-layoffs/
46. Yuji Yokaya http://www.forbes.com/forbes/2003/0217/056a.html TOYOTA SIENNA CHIEF ENGINEER
49. http://johnnyholland.org/2009/01/book-review-mental-models/
51. “Story Map” by visualpun.ch (CC BY-SA 2.0)
 https://www.flickr.com/photos/visualpunch/10279105343
52. Deliverables should help drive decisions, not just document them. —Jenny Reeves
 https://studio.uxpin.com/blog/5-reasons-freelance-ux-projects-fail/ “ ”
53. THE TOOLS
55. THE PROCESS ASSUMPTIONS HYPOTHESES OUTCOMES PERSONAS FEATURES
56. INTRODUCING…
57. THIS IS TOTALLY NOT REAL PLEASE DON’T SUE ME
58. USER RESEARCH
60. http://www.economist.com/node/21526296
61. http://www.wsj.com/articles/the-biggest-music-comeback-of-2014-vinyl-records-1418323133#:Fom44Ul_BakUMA
62. … it is a mixture of convenience and beauty. 
 Many vinyl records come with codes for downloading 
 the album from the internet, 
 making them more convenient than CDs. 
 And fans like having something large and heavy to hold in their hands. Some think that half the records sold are not actually played. http://www.economist.com/node/21526296 “ ”
63. People used to buy bootleg CDs and Japanese imports 
 containing music that none of their friends could get hold of. 
 Now that almost every track is available free on 
 music-streaming services like Spotify or on a pirate website, 
 music fans need something else to boast about. 
 That limited-edition 12-inch in translucent blue vinyl will do nicely. http://www.economist.com/node/21526296 “ ”
64. http://www.economist.com/node/21526296
66. The first Record Store Day, in 2008, had about 10 releases, says Kurtz. A modest start, but Kurtz had “never seen so much excitement.” With the help of Record Store Day, vinyl sales grew 90 percent that year with the largest single-year unit gain until 2013. The second installment had more than 100 releases. http://www.billboard.com/articles/business/6406630/vinyl-records-comeback-music-industry-record-store-day “ ”
67. http://www.slideshare.net/anyonesdaughter/research-of-the-current-status-of-vinyl-records by Sarah Steffen Sarah Steffen Wallstraße 24 40878 Ratingen +49 151 555 41704 FOM Hochschule für Oekonomie & Management gemeinnützige GmbH Leimkugelstraße 6 45141 Essen Bachelor Thesis Research of the Current Status of Vinyl Records in Context of the Internet FOM Hochschule für Oekonomie und Management – University of Applied Sciences Study Centre Essen Business Informatics
69. EXERCISE:
 ASSUMPTIONS HYPOTHESES OUTCOMES
70. (PROTO)-PERSONAS
72. http://www.quietaction.com/blog/what-customers-are-you-creating.html
73. EXERCISE:
 PERSONAS
74. EXERCISE:
 REVIEW PERSONAS
75. BREAK
76. TECHNIQUES
77. VISION BOARDS
79. VISION BOARDS ~2011
83. SKETCHING
87. http://adaptivepath.org/ideas/sketchboards-discover-better-faster-ux-solutions/ http://kor.com/blog/personas-empathy-maps-and-6-ups-reign-at-uxbootcamp
88. http://www.fastcodesign.com/1672917/the-8-steps-to-creating-a-great-storyboard
91. COMPETITION?
97. EXERCISE:
 SIX UPS
98. EXERCISE:
 SIX UPS REVIEW
99. EXERCISE:
 SIX UPS REDUX
100. BREAK
101. STORYBOARDS
102. From “Sprint” keynote slide deck by Jake Knapp
103. PINUPS
105. CLICKABLE
 PROTOTYPE
106. http://christinazierold.de/portfolio/east-gippsland/
107. InVision invisionapp.com Marvel marvelapp.com Flint flinto.com Keynote Apple App Store PROTOTYPING TOOLS
108. https://medium.com/galleys/how-we-tried-to-design-our-own-book-cover-and-how-jessica-hische-saved-the-day-58551087cfea
109. Designers temptation is to go away into their fancy design room and to magically solve problems. Designers are not very good about solving problems in isolation, but they are very powerful in mixed teams of helping 
 bring ideas to reality. “ ” —Daniel Burka, Design Partner at Google Ventures https://www.youtube.com/watch?v=v1HBqlxQjZI
111. NO ONE CARES HOW HARD YOU WORKED ON THIS
112. TESTING
115. http://www.uxbooth.com/articles/the-art-of-guerilla-usability-testing/
116. What do you make of this? What would you do here? How would you do [that]? http://www.uxbooth.com/articles/the-art-of-guerilla-usability-testing/
118. SO HOW MANY?
119. “A Mathematical Model of the Finding of Usability Problems” by Jakob Nielsen and Thomas K. Landauer Proceedings of ACM INTERCHI’93 Conference (Amsterdam, 24-29 April 1993) http://dl.acm.org/citation.cfm?id=169166
120. The main argument for small tests is simply return on investment: testing costs increase with each additional study participant, yet the number of findings quickly reaches the point of diminishing returns. There's little additional benefit to running more than 5 people through the same study; ROI drops 
 like a stone with a bigger N . “ ” —Jakob Nielsen https://www.nngroup.com/articles/how-many-test-users/
121. 20 15 39 CARD
 SORTING QUANTITATIVE STUDIES EYETRACKING NOT ALWAYS THE OPTIMUM: https://www.nngroup.com/articles/how-many-test-users/
123. STYLE GUIDE
124. WILDE
130. MATERIAL DESIGN
131. http://www.xda-developers.com/has-material-design-achieved-the-unification-it-originally-aimed-for/
132. CHASING
 TRENDS
133. SKEUMORPHISM IS BAD!!!
135. X http://sachagreif.com/what-skeuomorphism-is-and-isnt/
136. A skeuomorph is a derivative object that retains ornamental design cues to a structure that was necessary in the original. “ ” —Wikipedia
137. FLAT DESIGN
 SOLVES EVERYTHING!
141. A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away. “ ” —Antoine de Saint-Exupery
142. Design is just problem solving within a set of constraints. In the grand scheme of things, it rarely has anything to do with graphics. “ ” —Colm Tuite The Marvel Styleguide http://blog.marvelapp.com/the-marvel-styleguide/
143. Questions & Discussion
144. JOHN ATHAYDE john@athayde.com @boboroshi www.meticulous.com www.cargosense.com Thank You! RESOURCES: http://www.meticulous.com/leanuxworkshop