@MikeFHines MikeFHines EVERYTHING YOU NEED TO KNOW ABOUT THE AMAZ ON APPSTORE MIKE HINES D E V E L O P E R E V A N G E L I S T, A M A Z O N

A B O U T Mi ke Hi n e s Amazon Appstore @MikeFHines Founder @ 2 Financial Services Startups Founder @ 2 Software Startups QA Engineer @ Now Software QA Manager, Product Manager @ Microsoft Evangelist @ Amazon.com Mentor @ GameFounders, Dev Bootcamp Games Judge @Casual Connect Indie Prize, White Nights, and Pocket Gamer Very Big Indie Pitch Speaker @ GDC, GDCE, Casual Connect, Pocket Gamer Connects, AnDevCon, White Nights, CES, PAX Dev, etc…

A B O U T An app must make more than $500 per month if it is to fund future app development and marketing. $500 per month is the app poverty line. Android Devs iOS devs Amazon Fire OS 41% 48% 60% % Developers above Poverty Line Source: Developer Economics Q3 2014 © VisionMobile, All Rights Reserved T H E A M A Z O N A P P S TO R E H A S M O R E D E V E L O P E R S OVER THE APP POVERTY LINE

To be the Earth’s most customer-centric company Amazon Mission game services Date of Establishment: 1994 President & CEO: Jeff Bezos Nasdaq Securities Code: AMZN Market Cap (9/7/2016): $372 Billion FY2015 YE Summary Annual Revenue: $107 Billion Number of Employees: 231,000

Amazon Focus on Long-Term game services $0 $20 $40 $60 $80 $100 $120 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Net Income Revenue AMAZON’S RELENTLESS FOCUS ON LONG-TERM GROWTH US Dollars (Billion) AFTER TWO DECADES OF BOLD BETS, TEAMWORK, WITH GENEROUS HELPINGS OF GOOD FORTUNE ALL ALONG THE WAY… OUR APPROACH STAYS THE SAME, BECAUSE IT’S STILL DAY 1. 370% increase from 2009 – 2015 J e f f B e zo s

Amazon Ecosystem game services O U R E C O - S Y S T E M … B U T I T ’ S S T I L L D AY O N E .

THE BASICS Basics about the Amazon Appstore and Devices Everything you didn’t know you needed to know

WHAT IS AMAZON APPSTORE

T H E A M A Z O N A P P S TO R E A P L A C E T O BUY AND SELL A N D R O I D A N D F I R E O S A P P S What is the Amazon Appstore? A place to buy Android Apps What is the Amazon Appstore? A place to buy Android and Fire OS Apps and • The only store for the millions of Fire devices • Sell apps in 236 countries and territories • Customers can pay less for Apps and In-App-Purchases • Customers are payment-enabled • Customer-focused incentives • Personalized Recommendations • Developer-focused programs • (lots more stuff…)

T H E A M A Z O N A P P S TO R E T H E A M A Z O N A P P S T O R E I S A M O R E O P T I M I Z E D A P P S T O R E Helps customers get: • Apps they want • On the Android devices they like • For less money Helps developers: • Reach • Engage • Earn What is the Amazon Appstore? A ^ place to buy and sell Android Apps

T H E A P P S Y O U WA N T THE APPS YOU WANT OVER 700,000 APPS W O R L D W I D E You’ll find the most popular apps easily Using the Appstore is easy and secure. • Each app is reviewed • Use your existing Amazon.com account • Transactions are secured by Amazon

ABOUT THE AMAZON APPSTORE: SELL IN 236 COUNTRIES AND TERRITORIES

A B O U T T H E A M A Z O N A P P S TO R E A M A Z O N C U S T O M E R S A R E I N H I G H D E M A N D

DEVICES

ANDROID PHONES & TABLETS FIRE TV & FIRE TV STICK BLACKBERRY FIRE TABLETS

FIRE J e f f B e zo s Amazon Q3 Earnings, Oct 2015 FIRE SETS A NEW BAR FOR WHAT CUSTOMERS SHOULD EXPECT FROM A LOW-COST TABLET. THIS IS ONE MORE STEP IN OUR MISSION TO BRING CUSTOMERS PREMIUM PRODUCTS AT NON-PREMIUM PRICES. $49.99

3P ANDROID DEVICES 200% YoY increase customer spend on 3P Android devices Pre-installed on TENS OF MILLIONS of devices in the US and EU

AMAZON FIRE TV FACTS Amazon Fire TV is #1 BEST SELLING Streaming Media Player In US, UK and Germany

GETTING ON THE STORE How to get your app on the Amazon Appstore

PREPARING YOUR APP

P R E PA R I N G Y O U R A P P B U I L T F O R A N D R O I D A n d r o i d A p p s a c c e p t e d h e r e ! F i r e O S i s b u i l t o n t h e A n d r o i d O p e n S o u r c e P r o j e c t .

P R E PA R I N G Y O U R A P P YOU CAN START W I T H T H E ANDROID APK YOU A L R E A D Y H AV E If you already have an app in Google Play, you can start with the same APK.

P R E PA R I N G Y O U R A P P 8 5 % O F A P P S J U S T W O R K M o s t a p p s s u b m i t t e d t o t h e A m a z o n A p p s t o r e r e q u i r e n o a d d i t i o n a l e n g i n e e r i n g e f f o r t . Really? That easy?

P R E PA R I N G Y O U R A P P TEST YOUR APP FOR COMPATIBILITY http://bit.ly/AppstoreAppTesting

P R E PA R I N G Y O U R A P P S O M E U N I Q U E CONSIDERATIONS T h e r e a r e a f e w d i f f e r e n c e s … If you want your app to run on Fire Tablets: No Screensavers, Wallpapers, Themes or Lock Screen changes or custom keyboards. Watch out for unsupported intents (like phone) Support Android API level 10+ http://bit.ly/AppSubmissionChecklist

P R E PA R I N G Y O U R A P P U S I N G FRAMEWORKS Yo u ’ v e g o t h e l p ! The following frameworks support Amazon Appstore: • Unity • Adobe AIR • Apache Cordova • Xamarin IDE Support: • Eclipse • Android Studio • Xamarin

PUBLISHING YOUR APPS

P U B L I S H I N G Y O U R A P P S D E V E L O P E R . A M A Z O N . C O M / P U B L I S H REGISTER ON DEVELOPER PORTAL APPS GET PUBLISHED! AMAZON APPSTORE REVIEW PROCESS SUBMIT YOUR APP NEW

P U B L I S H I N G Y O U R A P P S N O C O S T FOR DEVELOPER A C C O U N T S D e v e l o p e r a c c o u n t s a r e f r e e o n t h e A m a z o n A p p s t o r e .

P U B L I S H I N G Y O U R A P P S RE VE NUE SPL I TS YOU ARE ALREADY F A M I L I A R W I T H F o r P r e m i u m a n d I n A p p P u r c h a s e s : 7 0 % t o t h e d e v e l o p e r 3 0 % t o t h e s t o r e . ( S u b s c r i p t i o n t e r m s m a y b e m o r e f a v o r a b l e t o d e v e l o p e r s . ) 30% Amazon 70% You

P U B L I S H I N G Y O U R A P P S S U B M I T T I N G Y O U R A P P Yo u c a n u s e t h e m e t a d a t a f r o m y o u r o t h e r A p p s t o r e s u b m i s s i o n s .

GETTING MORE FROM AMAZON Your Guide to Getting More From Amazon

SELLING MORE THINGS

64% 37% 41% Of all the Mobile Gamers that use the Amazon Appstore… Spend Money on Mobile Games vs 41% on Average and 37% for Google Play. Aggregate of US, UK, FR, GER A M A Z O N R E A C H E S ( B I G ) S P E N D E R S B E S T Amazon Appstore Average Google Play Newzoo Trend Report – Spotting The Mobile Spenders - 2014 S E L L I N G M O R E T H I N G S

S E L L I N G M O R E T H I N G S Purchase Apps, Games, and In-App Items Buy Amazon Coins and save up to 15% on apps, games, and in-app items. Developer continue to earn the standard 70% revenue share $1 = 100 Amazon Coins Unique Promotion, Reward and Gifting Opportunities for developers to use A M A Z O N C O I N S

S E L L I N G M O R E T H I N G S G E N E R A T E R E V E N U E O U T S I D E Y O U R G A M E • Establish your brand as likeable • Increase word of mouth marketing • Improve retention and engagement • Generate additional revenue

MORE CUSTOMERS

6MM Drill Bit Hardware stores sell quite a lot of 6mm drill bits to people who don’t really want them. What they want…

6MM Drill Bit 6MM Holes

Do you want downloads… Or do you want customers?

I N C R E A S E C U S TO M E R S I N C R E A S E A W A R E N E S S L e t y o u r c u s t o m e r s k n o w t h a t t h e y c a n g e t y o u r a p p o n t h e A m a z o n A p p s t o r e http://bit.ly/AppstoreBadges

I N C R E A S E C U S TO M E R S C R E A T E A N D M A N A G E P R O M O T I O N S R u n , c o n t r o l a n d m o n i t o r s a l e s o n a p p s a n d I A P i t e m s Developer Promotions Console

I N C R E A S E C U S TO M E R S A D V E R T I S E Y O U R A P P P ro m o t e y o u r a p p C r e a te a wa re n e s s D r i ve i n sta l l s Yo u p i c k d u r a t i o n a n d t o t a l s p e n d … … A m a z o n d o e s t h e h e a v y l i f t i n g

NEXT STEPS Okay, so now what?

W H AT ‘ S N E X T GETTING STARTED TAKES THREE THINGS: • REGISTER as a dev • TEST your app • SUBMIT your app G e t t i n g o n A m a z o n A p p s t o r e i s e a s i e r a n d t a k e s l e s s e f f o r t t h a n y o u m i g h t t h i n k . developer.amazon.com/apps-and-games

W H AT ‘ S N E X T G E T T H E B O O K COMPANION TO THE AMAZON APPSTORE P u b l i s h i n g , p r o m o t i n g a n d m a k i n g m o n e y w i t h y o u r a p p bit.ly/AmazonAppstoreBook

THANK YOU! MIKE HINES mihines@amazon.com @MikeFHines facebook.com/MikeFHines/ developer.amazon.com /apps-and-games bit.ly/AmazonAppstoreBook