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Mike Hines, Amazon

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November 17, 2017

Mike Hines, Amazon

Everything You Needed to Know About the Amazon Appstore

(White Nights Conference Moscow 2017)
The official conference website — http://wnconf.com

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November 17, 2017
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Transcript

  1. @MikeFHines MikeFHines EVERYTHING YOU NEED TO KNOW ABOUT THE AMAZ

    ON APPSTORE MIKE HINES D E V E L O P E R E V A N G E L I S T, A M A Z O N
  2. A B O U T Mi ke Hi n e

    s Amazon Appstore @MikeFHines Founder @ 2 Financial Services Startups Founder @ 2 Software Startups QA Engineer @ Now Software QA Manager, Product Manager @ Microsoft Evangelist @ Amazon.com Mentor @ GameFounders, Dev Bootcamp Games Judge @Casual Connect Indie Prize, White Nights, and Pocket Gamer Very Big Indie Pitch Speaker @ GDC, GDCE, Casual Connect, Pocket Gamer Connects, AnDevCon, White Nights, CES, PAX Dev, etc…
  3. A B O U T An app must make more

    than $500 per month if it is to fund future app development and marketing. $500 per month is the app poverty line. Android Devs iOS devs Amazon Fire OS 41% 48% 60% % Developers above Poverty Line Source: Developer Economics Q3 2014 © VisionMobile, All Rights Reserved T H E A M A Z O N A P P S TO R E H A S M O R E D E V E L O P E R S OVER THE APP POVERTY LINE
  4. To be the Earth’s most customer-centric company Amazon Mission game

    services Date of Establishment: 1994 President & CEO: Jeff Bezos Nasdaq Securities Code: AMZN Market Cap (9/7/2016): $372 Billion FY2015 YE Summary Annual Revenue: $107 Billion Number of Employees: 231,000
  5. Amazon Focus on Long-Term game services $0 $20 $40 $60

    $80 $100 $120 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Net Income Revenue AMAZON’S RELENTLESS FOCUS ON LONG-TERM GROWTH US Dollars (Billion) AFTER TWO DECADES OF BOLD BETS, TEAMWORK, WITH GENEROUS HELPINGS OF GOOD FORTUNE ALL ALONG THE WAY… OUR APPROACH STAYS THE SAME, BECAUSE IT’S STILL DAY 1. 370% increase from 2009 – 2015 J e f f B e zo s
  6. Amazon Ecosystem game services O U R E C O

    - S Y S T E M … B U T I T ’ S S T I L L D AY O N E .
  7. THE BASICS Basics about the Amazon Appstore and Devices Everything

    you didn’t know you needed to know
  8. WHAT IS AMAZON APPSTORE

  9. T H E A M A Z O N A

    P P S TO R E A P L A C E T O BUY AND SELL A N D R O I D A N D F I R E O S A P P S What is the Amazon Appstore? A place to buy Android Apps What is the Amazon Appstore? A place to buy Android and Fire OS Apps and • The only store for the millions of Fire devices • Sell apps in 236 countries and territories • Customers can pay less for Apps and In-App-Purchases • Customers are payment-enabled • Customer-focused incentives • Personalized Recommendations • Developer-focused programs • (lots more stuff…)
  10. T H E A M A Z O N A

    P P S TO R E T H E A M A Z O N A P P S T O R E I S A M O R E O P T I M I Z E D A P P S T O R E Helps customers get: • Apps they want • On the Android devices they like • For less money Helps developers: • Reach • Engage • Earn What is the Amazon Appstore? A ^ place to buy and sell Android Apps
  11. T H E A P P S Y O U

    WA N T THE APPS YOU WANT OVER 700,000 APPS W O R L D W I D E You’ll find the most popular apps easily Using the Appstore is easy and secure. • Each app is reviewed • Use your existing Amazon.com account • Transactions are secured by Amazon
  12. ABOUT THE AMAZON APPSTORE: SELL IN 236 COUNTRIES AND TERRITORIES

  13. A B O U T T H E A M

    A Z O N A P P S TO R E A M A Z O N C U S T O M E R S A R E I N H I G H D E M A N D
  14. DEVICES

  15. ANDROID PHONES & TABLETS FIRE TV & FIRE TV STICK

    BLACKBERRY FIRE TABLETS
  16. FIRE J e f f B e zo s Amazon

    Q3 Earnings, Oct 2015 FIRE SETS A NEW BAR FOR WHAT CUSTOMERS SHOULD EXPECT FROM A LOW-COST TABLET. THIS IS ONE MORE STEP IN OUR MISSION TO BRING CUSTOMERS PREMIUM PRODUCTS AT NON-PREMIUM PRICES. $49.99
  17. 3P ANDROID DEVICES 200% YoY increase customer spend on 3P

    Android devices Pre-installed on TENS OF MILLIONS of devices in the US and EU
  18. AMAZON FIRE TV FACTS Amazon Fire TV is #1 BEST

    SELLING Streaming Media Player In US, UK and Germany
  19. GETTING ON THE STORE How to get your app on

    the Amazon Appstore
  20. PREPARING YOUR APP

  21. P R E PA R I N G Y O

    U R A P P B U I L T F O R A N D R O I D A n d r o i d A p p s a c c e p t e d h e r e ! F i r e O S i s b u i l t o n t h e A n d r o i d O p e n S o u r c e P r o j e c t .
  22. P R E PA R I N G Y O

    U R A P P YOU CAN START W I T H T H E ANDROID APK YOU A L R E A D Y H AV E If you already have an app in Google Play, you can start with the same APK.
  23. P R E PA R I N G Y O

    U R A P P 8 5 % O F A P P S J U S T W O R K M o s t a p p s s u b m i t t e d t o t h e A m a z o n A p p s t o r e r e q u i r e n o a d d i t i o n a l e n g i n e e r i n g e f f o r t . Really? That easy?
  24. P R E PA R I N G Y O

    U R A P P TEST YOUR APP FOR COMPATIBILITY http://bit.ly/AppstoreAppTesting
  25. P R E PA R I N G Y O

    U R A P P S O M E U N I Q U E CONSIDERATIONS T h e r e a r e a f e w d i f f e r e n c e s … If you want your app to run on Fire Tablets: No Screensavers, Wallpapers, Themes or Lock Screen changes or custom keyboards. Watch out for unsupported intents (like phone) Support Android API level 10+ http://bit.ly/AppSubmissionChecklist
  26. P R E PA R I N G Y O

    U R A P P U S I N G FRAMEWORKS Yo u ’ v e g o t h e l p ! The following frameworks support Amazon Appstore: • Unity • Adobe AIR • Apache Cordova • Xamarin IDE Support: • Eclipse • Android Studio • Xamarin
  27. PUBLISHING YOUR APPS

  28. P U B L I S H I N G

    Y O U R A P P S D E V E L O P E R . A M A Z O N . C O M / P U B L I S H REGISTER ON DEVELOPER PORTAL APPS GET PUBLISHED! AMAZON APPSTORE REVIEW PROCESS SUBMIT YOUR APP NEW
  29. P U B L I S H I N G

    Y O U R A P P S N O C O S T FOR DEVELOPER A C C O U N T S D e v e l o p e r a c c o u n t s a r e f r e e o n t h e A m a z o n A p p s t o r e .
  30. P U B L I S H I N G

    Y O U R A P P S RE VE NUE SPL I TS YOU ARE ALREADY F A M I L I A R W I T H F o r P r e m i u m a n d I n A p p P u r c h a s e s : 7 0 % t o t h e d e v e l o p e r 3 0 % t o t h e s t o r e . ( S u b s c r i p t i o n t e r m s m a y b e m o r e f a v o r a b l e t o d e v e l o p e r s . ) 30% Amazon 70% You
  31. P U B L I S H I N G

    Y O U R A P P S S U B M I T T I N G Y O U R A P P Yo u c a n u s e t h e m e t a d a t a f r o m y o u r o t h e r A p p s t o r e s u b m i s s i o n s .
  32. GETTING MORE FROM AMAZON Your Guide to Getting More From

    Amazon
  33. SELLING MORE THINGS

  34. 64% 37% 41% Of all the Mobile Gamers that use

    the Amazon Appstore… Spend Money on Mobile Games vs 41% on Average and 37% for Google Play. Aggregate of US, UK, FR, GER A M A Z O N R E A C H E S ( B I G ) S P E N D E R S B E S T Amazon Appstore Average Google Play Newzoo Trend Report – Spotting The Mobile Spenders - 2014 S E L L I N G M O R E T H I N G S
  35. S E L L I N G M O R

    E T H I N G S Purchase Apps, Games, and In-App Items Buy Amazon Coins and save up to 15% on apps, games, and in-app items. Developer continue to earn the standard 70% revenue share $1 = 100 Amazon Coins Unique Promotion, Reward and Gifting Opportunities for developers to use A M A Z O N C O I N S
  36. S E L L I N G M O R

    E T H I N G S G E N E R A T E R E V E N U E O U T S I D E Y O U R G A M E • Establish your brand as likeable • Increase word of mouth marketing • Improve retention and engagement • Generate additional revenue
  37. MORE CUSTOMERS

  38. 6MM Drill Bit Hardware stores sell quite a lot of

    6mm drill bits to people who don’t really want them. What they want…
  39. 6MM Drill Bit 6MM Holes

  40. Do you want downloads… Or do you want customers?

  41. I N C R E A S E C U

    S TO M E R S I N C R E A S E A W A R E N E S S L e t y o u r c u s t o m e r s k n o w t h a t t h e y c a n g e t y o u r a p p o n t h e A m a z o n A p p s t o r e http://bit.ly/AppstoreBadges
  42. I N C R E A S E C U

    S TO M E R S C R E A T E A N D M A N A G E P R O M O T I O N S R u n , c o n t r o l a n d m o n i t o r s a l e s o n a p p s a n d I A P i t e m s Developer Promotions Console
  43. I N C R E A S E C U

    S TO M E R S A D V E R T I S E Y O U R A P P P ro m o t e y o u r a p p C r e a te a wa re n e s s D r i ve i n sta l l s Yo u p i c k d u r a t i o n a n d t o t a l s p e n d … … A m a z o n d o e s t h e h e a v y l i f t i n g
  44. NEXT STEPS Okay, so now what?

  45. W H AT ‘ S N E X T GETTING

    STARTED TAKES THREE THINGS: • REGISTER as a dev • TEST your app • SUBMIT your app G e t t i n g o n A m a z o n A p p s t o r e i s e a s i e r a n d t a k e s l e s s e f f o r t t h a n y o u m i g h t t h i n k . developer.amazon.com/apps-and-games
  46. W H AT ‘ S N E X T G

    E T T H E B O O K COMPANION TO THE AMAZON APPSTORE P u b l i s h i n g , p r o m o t i n g a n d m a k i n g m o n e y w i t h y o u r a p p bit.ly/AmazonAppstoreBook
  47. THANK YOU! MIKE HINES mihines@amazon.com @MikeFHines facebook.com/MikeFHines/ developer.amazon.com /apps-and-games bit.ly/AmazonAppstoreBook