services Date of Establishment: 1994 President & CEO: Jeff Bezos Nasdaq Securities Code: AMZN Market Cap (9/7/2016): $372 Billion FY2015 YE Summary Annual Revenue: $107 Billion Number of Employees: 231,000
$80 $100 $120 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Net Income Revenue AMAZON’S RELENTLESS FOCUS ON LONG-TERM GROWTH US Dollars (Billion) AFTER TWO DECADES OF BOLD BETS, TEAMWORK, WITH GENEROUS HELPINGS OF GOOD FORTUNE ALL ALONG THE WAY… OUR APPROACH STAYS THE SAME, BECAUSE IT’S STILL DAY 1. 370% increase from 2009 – 2015 J e f f B e zo s
P P S TO R E A P L A C E T O BUY AND SELL A N D R O I D A N D F I R E O S A P P S What is the Amazon Appstore? A place to buy Android Apps What is the Amazon Appstore? A place to buy Android and Fire OS Apps and • The only store for the millions of Fire devices • Sell apps in 236 countries and territories • Customers can pay less for Apps and In-App-Purchases • Customers are payment-enabled • Customer-focused incentives • Personalized Recommendations • Developer-focused programs • (lots more stuff…)
P P S TO R E T H E A M A Z O N A P P S T O R E I S A M O R E O P T I M I Z E D A P P S T O R E Helps customers get: • Apps they want • On the Android devices they like • For less money Helps developers: • Reach • Engage • Earn What is the Amazon Appstore? A ^ place to buy and sell Android Apps
WA N T THE APPS YOU WANT OVER 700,000 APPS W O R L D W I D E You’ll find the most popular apps easily Using the Appstore is easy and secure. • Each app is reviewed • Use your existing Amazon.com account • Transactions are secured by Amazon
Q3 Earnings, Oct 2015 FIRE SETS A NEW BAR FOR WHAT CUSTOMERS SHOULD EXPECT FROM A LOW-COST TABLET. THIS IS ONE MORE STEP IN OUR MISSION TO BRING CUSTOMERS PREMIUM PRODUCTS AT NON-PREMIUM PRICES. $49.99
U R A P P B U I L T F O R A N D R O I D A n d r o i d A p p s a c c e p t e d h e r e ! F i r e O S i s b u i l t o n t h e A n d r o i d O p e n S o u r c e P r o j e c t .
U R A P P 8 5 % O F A P P S J U S T W O R K M o s t a p p s s u b m i t t e d t o t h e A m a z o n A p p s t o r e r e q u i r e n o a d d i t i o n a l e n g i n e e r i n g e f f o r t . Really? That easy?
U R A P P S O M E U N I Q U E CONSIDERATIONS T h e r e a r e a f e w d i f f e r e n c e s … If you want your app to run on Fire Tablets: No Screensavers, Wallpapers, Themes or Lock Screen changes or custom keyboards. Watch out for unsupported intents (like phone) Support Android API level 10+ http://bit.ly/AppSubmissionChecklist
U R A P P U S I N G FRAMEWORKS Yo u ’ v e g o t h e l p ! The following frameworks support Amazon Appstore: • Unity • Adobe AIR • Apache Cordova • Xamarin IDE Support: • Eclipse • Android Studio • Xamarin
Y O U R A P P S D E V E L O P E R . A M A Z O N . C O M / P U B L I S H REGISTER ON DEVELOPER PORTAL APPS GET PUBLISHED! AMAZON APPSTORE REVIEW PROCESS SUBMIT YOUR APP NEW
Y O U R A P P S RE VE NUE SPL I TS YOU ARE ALREADY F A M I L I A R W I T H F o r P r e m i u m a n d I n A p p P u r c h a s e s : 7 0 % t o t h e d e v e l o p e r 3 0 % t o t h e s t o r e . ( S u b s c r i p t i o n t e r m s m a y b e m o r e f a v o r a b l e t o d e v e l o p e r s . ) 30% Amazon 70% You
Y O U R A P P S S U B M I T T I N G Y O U R A P P Yo u c a n u s e t h e m e t a d a t a f r o m y o u r o t h e r A p p s t o r e s u b m i s s i o n s .
the Amazon Appstore… Spend Money on Mobile Games vs 41% on Average and 37% for Google Play. Aggregate of US, UK, FR, GER A M A Z O N R E A C H E S ( B I G ) S P E N D E R S B E S T Amazon Appstore Average Google Play Newzoo Trend Report – Spotting The Mobile Spenders - 2014 S E L L I N G M O R E T H I N G S
E T H I N G S Purchase Apps, Games, and In-App Items Buy Amazon Coins and save up to 15% on apps, games, and in-app items. Developer continue to earn the standard 70% revenue share $1 = 100 Amazon Coins Unique Promotion, Reward and Gifting Opportunities for developers to use A M A Z O N C O I N S
E T H I N G S G E N E R A T E R E V E N U E O U T S I D E Y O U R G A M E • Establish your brand as likeable • Increase word of mouth marketing • Improve retention and engagement • Generate additional revenue
S TO M E R S I N C R E A S E A W A R E N E S S L e t y o u r c u s t o m e r s k n o w t h a t t h e y c a n g e t y o u r a p p o n t h e A m a z o n A p p s t o r e http://bit.ly/AppstoreBadges
S TO M E R S C R E A T E A N D M A N A G E P R O M O T I O N S R u n , c o n t r o l a n d m o n i t o r s a l e s o n a p p s a n d I A P i t e m s Developer Promotions Console
S TO M E R S A D V E R T I S E Y O U R A P P P ro m o t e y o u r a p p C r e a te a wa re n e s s D r i ve i n sta l l s Yo u p i c k d u r a t i o n a n d t o t a l s p e n d … … A m a z o n d o e s t h e h e a v y l i f t i n g
STARTED TAKES THREE THINGS: • REGISTER as a dev • TEST your app • SUBMIT your app G e t t i n g o n A m a z o n A p p s t o r e i s e a s i e r a n d t a k e s l e s s e f f o r t t h a n y o u m i g h t t h i n k . developer.amazon.com/apps-and-games
E T T H E B O O K COMPANION TO THE AMAZON APPSTORE P u b l i s h i n g , p r o m o t i n g a n d m a k i n g m o n e y w i t h y o u r a p p bit.ly/AmazonAppstoreBook
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![THANK YOU! MIKE HINES [email protected] @MikeFHines facebook.com/MikeFHines/ developer.amazon.com /apps-and-games bit.ly/AmazonAppstoreBook](https://files.speakerdeck.com/presentations/5e246bf03dd14c82848f4505bdf15a8f/slide_46.jpg){kind=link}