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@tboWebDesign
@Joel_Hughes
!
#tboRoadshowLeeds
18th July 2014
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#tboRoadshowLeeds
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What do I do?
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Where I came from…
permie contractor freelancer agency?
2001
Now
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*Lessons I’ve learnt…
(*some)
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1. Don’t worry about
being small…
(the battle between ‘we’ & ‘I’)
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2. Be clear about who
you are & what do
(don’t apologise)
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(“So, how much does a simple website cost?”)
3. Clients are not from
hell (volume 1)
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(filter out the tyre kickers)
4. Clients are not from
hell (volume 2)
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5. Price is Relative
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6. People do not buy
just on price…
(…so don’t compete on price)
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7. Have a process
(and stick to it)
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8. Bad clients are a
triple whammy…
(misery, pipeline cloggers & no referrals)
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9. You are allowed to
fire a client
:)
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10. Spend time working
ON the business
(…not just IN it)
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#tboRoadshowLeeds
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Systemising
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Documents
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Processes
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Process (detail)
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Tactics
• “How much are you looking to invest in
this project?
• “Too much? Ok, how can we reduce scope
to match your budget?”
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Spec one-liners…
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“There will be an ecommerce
element to the website”
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“The website needs to have
the WOW factor”
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“The website needs to be
future proof”
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2014.theBusinessOfWebDesign.co.uk
!
18th July 2014
@tboWebDesign
Cardiff
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(*very limited usage)
COUPON
“THANKS” (10%)
“LOIDIS” (20%)*
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podcast.thebusinessofwebdesign.co.uk
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#tboRoadshowLeeds
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Thank you!
!
@Joel_Hughes
!
@tboWebDesign
!