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@tboWebDesign @Joel_Hughes ! #tboRoadshowLeeds 18th July 2014

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#tboRoadshowLeeds

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What do I do?

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Where I came from… permie contractor freelancer agency? 2001 Now

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*Lessons I’ve learnt… (*some)

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1. Don’t worry about being small… (the battle between ‘we’ & ‘I’)

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2. Be clear about who you are & what do (don’t apologise)

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(“So, how much does a simple website cost?”) 3. Clients are not from hell (volume 1)

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(filter out the tyre kickers) 4. Clients are not from hell (volume 2)

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5. Price is Relative

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6. People do not buy just on price… (…so don’t compete on price)

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7. Have a process (and stick to it)

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8. Bad clients are a triple whammy… (misery, pipeline cloggers & no referrals)

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9. You are allowed to fire a client :)

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10. Spend time working ON the business (…not just IN it)

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#tboRoadshowLeeds

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Systemising

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Documents

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Processes

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Process (detail)

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Tactics • “How much are you looking to invest in this project? • “Too much? Ok, how can we reduce scope to match your budget?”

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Spec one-liners…

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“There will be an ecommerce element to the website”

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“The website needs to have the WOW factor”

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“The website needs to be future proof”

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2014.theBusinessOfWebDesign.co.uk ! 18th July 2014 @tboWebDesign Cardiff

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(*very limited usage) COUPON “THANKS” (10%) “LOIDIS” (20%)*

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podcast.thebusinessofwebdesign.co.uk

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#tboRoadshowLeeds

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Thank you! ! @Joel_Hughes ! @tboWebDesign !