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Joel Hughes - Trials and tribulations of running a web design business
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Hey! Presents
June 17, 2014
Business
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Joel Hughes - Trials and tribulations of running a web design business
Presented at Hey!Stac #10 on 17th June, 2014.
Hey! Presents
June 17, 2014
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Transcript
@tboWebDesign @Joel_Hughes ! #tboRoadshowLeeds 18th July 2014
#tboRoadshowLeeds
What do I do?
Where I came from… permie contractor freelancer agency? 2001 Now
*Lessons I’ve learnt… (*some)
1. Don’t worry about being small… (the battle between ‘we’
& ‘I’)
2. Be clear about who you are & what do
(don’t apologise)
(“So, how much does a simple website cost?”) 3. Clients
are not from hell (volume 1)
(filter out the tyre kickers) 4. Clients are not from
hell (volume 2)
5. Price is Relative
6. People do not buy just on price… (…so don’t
compete on price)
7. Have a process (and stick to it)
8. Bad clients are a triple whammy… (misery, pipeline cloggers
& no referrals)
9. You are allowed to fire a client :)
10. Spend time working ON the business (…not just IN
it)
#tboRoadshowLeeds
Systemising
Documents
Processes
Process (detail)
None
Tactics • “How much are you looking to invest in
this project? • “Too much? Ok, how can we reduce scope to match your budget?”
Spec one-liners…
“There will be an ecommerce element to the website”
“The website needs to have the WOW factor”
“The website needs to be future proof”
2014.theBusinessOfWebDesign.co.uk ! 18th July 2014 @tboWebDesign Cardiff
None
(*very limited usage) COUPON “THANKS” (10%) “LOIDIS” (20%)*
podcast.thebusinessofwebdesign.co.uk
#tboRoadshowLeeds
Thank you! ! @Joel_Hughes ! @tboWebDesign !