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Joel Hughes - Trials and tribulations of running a web design business

Joel Hughes - Trials and tribulations of running a web design business

Presented at Hey!Stac #10 on 17th June, 2014.

Hey! Presents

June 17, 2014
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  1. @tboWebDesign

    @Joel_Hughes
    !
    #tboRoadshowLeeds
    18th July 2014

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  2. #tboRoadshowLeeds

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  3. What do I do?

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  4. Where I came from…
    permie contractor freelancer agency?
    2001
    Now

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  5. *Lessons I’ve learnt…
    (*some)

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  6. 1. Don’t worry about
    being small…
    (the battle between ‘we’ & ‘I’)

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  7. 2. Be clear about who
    you are & what do
    (don’t apologise)

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  8. (“So, how much does a simple website cost?”)
    3. Clients are not from
    hell (volume 1)

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  9. (filter out the tyre kickers)
    4. Clients are not from
    hell (volume 2)

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  10. 5. Price is Relative

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  11. 6. People do not buy
    just on price…
    (…so don’t compete on price)

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  12. 7. Have a process
    (and stick to it)

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  13. 8. Bad clients are a
    triple whammy…
    (misery, pipeline cloggers & no referrals)

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  14. 9. You are allowed to
    fire a client
    :)

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  15. 10. Spend time working
    ON the business
    (…not just IN it)

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  16. #tboRoadshowLeeds

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  17. Process (detail)

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  18. Tactics
    • “How much are you looking to invest in
    this project?

    • “Too much? Ok, how can we reduce scope
    to match your budget?”

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  19. Spec one-liners…

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  20. “There will be an ecommerce
    element to the website”

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  21. “The website needs to have
    the WOW factor”

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  22. “The website needs to be
    future proof”

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  23. 2014.theBusinessOfWebDesign.co.uk
    !
    18th July 2014
    @tboWebDesign
    Cardiff

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  24. (*very limited usage)
    COUPON
    “THANKS” (10%)
    “LOIDIS” (20%)*

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  25. podcast.thebusinessofwebdesign.co.uk

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  26. #tboRoadshowLeeds

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  27. Thank you!
    !
    @Joel_Hughes

    !
    @tboWebDesign

    !

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