Joel Hughes - Trials and tribulations of running a web design business

Presented at Hey!Stac #10 on 17th June, 2014.

Transcript

1. @tboWebDesign @Joel_Hughes ! #tboRoadshowLeeds 18th July 2014
2. #tboRoadshowLeeds
3. What do I do?
4. Where I came from… permie contractor freelancer agency? 2001 Now
5. *Lessons I’ve learnt… (*some)
6. 1. Don’t worry about being small… (the battle between ‘we’ & ‘I’)
7. 2. Be clear about who you are & what do (don’t apologise)
8. (“So, how much does a simple website cost?”) 3. Clients are not from hell (volume 1)
9. (filter out the tyre kickers) 4. Clients are not from hell (volume 2)
10. 5. Price is Relative
11. 6. People do not buy just on price… (…so don’t compete on price)
12. 7. Have a process (and stick to it)
13. 8. Bad clients are a triple whammy… (misery, pipeline cloggers & no referrals)
14. 9. You are allowed to fire a client :)
15. 10. Spend time working ON the business (…not just IN it)
16. #tboRoadshowLeeds
17. Systemising
18. Documents
19. Processes
20. Process (detail)
22. Tactics • “How much are you looking to invest in this project? • “Too much? Ok, how can we reduce scope to match your budget?”
23. Spec one-liners…
24. “There will be an ecommerce element to the website”
25. “The website needs to have the WOW factor”
26. “The website needs to be future proof”
27. 2014.theBusinessOfWebDesign.co.uk
    ! 18th July 2014 @tboWebDesign Cardiff
29. (*very limited usage) COUPON “THANKS” (10%) “LOIDIS” (20%)*
30. podcast.thebusinessofwebdesign.co.uk
31. #tboRoadshowLeeds
32. Thank you! ! @Joel_Hughes ! @tboWebDesign !