Slide 1
Slide 1 text
Death to
best practice.
Slide 2
Slide 2 text
Best practice at its worst
s
w
o
r
s
t
Slide 3
Slide 3 text
Legal design studio
NSW Digital Service Toolkit
Slide 4
Slide 4 text
Designing design
Slide 5
Slide 5 text
The way we think about
improving design
practice is broken.
Slide 6
Slide 6 text
1. Where we’re at
2. “Embed best practice”
3. A framework for change
Today
Slide 7
Slide 7 text
The brief:
“Improve the confidence
and capability of research
in NSW government”
The output:
Slide 8
Slide 8 text
What we learned What we delivered
Slide 9
Slide 9 text
Where we’re at
Part 1/3
Slide 10
Slide 10 text
The forces at play
Slide 11
Slide 11 text
Improving design practice
vs.
“Embed best practice”
Slide 12
Slide 12 text
Clear, shared
expectations
Empowered,
capable people
Outcomes
Accessible,
reliable pathways
Slide 13
Slide 13 text
“Embed Best Practice”
Part 2/3
Slide 14
Slide 14 text
“Embed”
Slide 15
Slide 15 text
“People don’t resist change,
they resist being changed”
- Peter Senge
Slide 16
Slide 16 text
As designers and researchers, we:
engage
empower
enable
Slide 17
Slide 17 text
Enable
Motivations
Blockers & drivers
Leveraging behaviours
“Embed”
Resistance
Uptake
Changing behaviours
Slide 18
Slide 18 text
➔ Playbooks aren’t being used
➔ There’s a will to do research
but a lack of support
➔ Leaders motivated by
“delivering”
➔ Trying new things takes
confidence
➔ Starting is the hardest part
➔ Align with leader
motivations
➔ Make resources “feel” right
➔ Focus on the beginning
➔ Shortest path to action
➔ Be clear on value and
outputs
Slide 19
Slide 19 text
Enable > Embed
Slide 20
Slide 20 text
“Best”
Slide 21
Slide 21 text
What exactly is best practice?
A procedure that has been shown by research and experience to
produce optimal results and that is established or proposed as a
standard suitable for widespread adoption.
Merriam-Webster Dictionary
A yardstick for an organisation
Something that ignites the most
creative solution
A base you can build on
Something retrospectively
recognised when something
succeeds
A common denominator for solving problems
A mirage - it’s always ahead of you
(A means to) improve the efficiency of human capital
Slide 22
Slide 22 text
Clear, shared
expectations
Empowered,
capable people
Outcomes
Accessible,
reliable pathways
Slide 23
Slide 23 text
Improve the efficiency of human
capital, um, I mean better outcomes
Slide 24
Slide 24 text
IDEAL
(BEST PRACTICE)
Slide 25
Slide 25 text
REALITY IDEAL
(ACTUAL PRACTICE) (BEST PRACTICE)
Slide 26
Slide 26 text
Effective practice
REALITY IDEAL
(ACTUAL PRACTICE) (BEST PRACTICE)
Slide 27
Slide 27 text
➔ Playbooks aren’t being used
➔ Looking for what works
around here
➔ Adapting external resources
to suit
➔ Acutely aware of the
challenges of government
and local culture
➔ Leveraged those who excel
in NSW
➔ Unique to NSW
➔ Accessible layouts &
language
➔ Framework-agnostic
➔ Highly adaptable
Slide 28
Slide 28 text
Consciousness
Nifty trick…
Competence
Unconscious
incompetence
Conscious
incompetence
Conscious
competence
Unconscious
competence
Imposter
syndrome
Slide 29
Slide 29 text
Effective > Best
Slide 30
Slide 30 text
“Practice”
Photo by Brett Jordan on Unsplash
Slide 31
Slide 31 text
What you do
How you do it
Slide 32
Slide 32 text
What you do
How you do it
Why you do it
Who you do it with
When you do it
Slide 33
Slide 33 text
When you focus on
problems and progress,
you can design less, not more
Slide 34
Slide 34 text
➔ People are proactive when
they’re faced with a problem
➔ Big promises kill trust
➔ People care about progress,
not practice
➔ High value “slices” of the
design process
➔ Pro tips
➔ Highly adaptable
Slide 35
Slide 35 text
Nifty trick…
→
REALITY IDEAL
Slide 36
Slide 36 text
Progress > Practice
Slide 37
Slide 37 text
Enable > Embed
Effective > Best
Progress > Practice
Slide 38
Slide 38 text
Theory of change
Slide 39
Slide 39 text
Clear, shared
expectations
Empowered,
capable people
Outcomes
Accessible,
reliable
pathways
Slide 40
Slide 40 text
A framework
for change
Part 3/3
Slide 41
Slide 41 text
Those who want
to excel
Those who excel
Slide 42
Slide 42 text
Problems +
Motivations
Effective
practice
Slide 43
Slide 43 text
Those who want
to excel
Those who
excel
Our role
Slide 44
Slide 44 text
Task 1: Nail the value exchange
Those who want
to excel
Those who
excel
Slide 45
Slide 45 text
Task 2: Diversify the means of exchange
Those who want
to excel
Those who
excel
Slide 46
Slide 46 text
Task 3: Reduce friction, increase momentum
Those who want
to excel
Those who
excel
Slide 47
Slide 47 text
Those who
excel
Those who
want to excel
Our job
Slide 48
Slide 48 text
A final thought…
Slide 49
Slide 49 text
Have fun
Think deep
Give a sh!t
Slide 50
Slide 50 text
Death to
best practice.
Slide 51
Slide 51 text
Cheers.
@anidiotswisdom
/richardbrophy
[email protected]
NSW Digital Service Toolkit
Pickleinc.com.au
richbrophy.com
Slide 52
Slide 52 text
One
Complimentary, not uniform.
Slide 53
Slide 53 text
Death to best practice - Rich Brophy
Where we’re at
Slide 54
Slide 54 text
Those who
excel
Those who
want to excel
Our role
Aw
areness
Consideration
Engagem
ent
Endorsem
ent*
Recognition
Content
Contribution
Contribution
Slide 55
Slide 55 text
Those who
excel
Those who
want to excel
Aw
areness
Content
Slide 56
Slide 56 text
Those who
excel
Those who
want to excel
Feedback