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UXA2022 Day 2; Rich Brophy - Death to “best practice”: The journey to cohesive design practice at scale

UXA2022 Day 2; Rich Brophy - Death to “best practice”: The journey to cohesive design practice at scale

Governments and organisations around the world pay extortionate fees to consultants and design departments to help define and embed “best practice” design.

But best practice is a myth. Effective practice however, is real and valuable and based on what actually works.

This practical and entertaining presentation delves into how to embed a cohesive design practice at scale simply by tapping into what already works.

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August 26, 2022
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Transcript

  1. Death to best practice.

  2. Best practice at its worst s w o r s

    t
  3. Legal design studio NSW Digital Service Toolkit

  4. Designing design

  5. The way we think about improving design practice is broken.

  6. 1. Where we’re at 2. “Embed best practice” 3. A

    framework for change Today
  7. The brief: “Improve the confidence and capability of research in

    NSW government” The output:
  8. What we learned What we delivered

  9. Where we’re at Part 1/3

  10. The forces at play

  11. Improving design practice vs. “Embed best practice”

  12. Clear, shared expectations Empowered, capable people Outcomes Accessible, reliable pathways

  13. “Embed Best Practice” Part 2/3

  14. “Embed”

  15. “People don’t resist change, they resist being changed” - Peter

    Senge
  16. As designers and researchers, we: engage empower enable

  17. Enable Motivations Blockers & drivers Leveraging behaviours “Embed” Resistance Uptake

    Changing behaviours
  18. ➔ Playbooks aren’t being used ➔ There’s a will to

    do research but a lack of support ➔ Leaders motivated by “delivering” ➔ Trying new things takes confidence ➔ Starting is the hardest part ➔ Align with leader motivations ➔ Make resources “feel” right ➔ Focus on the beginning ➔ Shortest path to action ➔ Be clear on value and outputs
  19. Enable > Embed

  20. “Best”

  21. What exactly is best practice? A procedure that has been

    shown by research and experience to produce optimal results and that is established or proposed as a standard suitable for widespread adoption. Merriam-Webster Dictionary A yardstick for an organisation Something that ignites the most creative solution A base you can build on Something retrospectively recognised when something succeeds A common denominator for solving problems A mirage - it’s always ahead of you (A means to) improve the efficiency of human capital
  22. Clear, shared expectations Empowered, capable people Outcomes Accessible, reliable pathways

  23. Improve the efficiency of human capital, um, I mean better

    outcomes
  24. IDEAL (BEST PRACTICE)

  25. REALITY IDEAL (ACTUAL PRACTICE) (BEST PRACTICE)

  26. Effective practice REALITY IDEAL (ACTUAL PRACTICE) (BEST PRACTICE)

  27. ➔ Playbooks aren’t being used ➔ Looking for what works

    around here ➔ Adapting external resources to suit ➔ Acutely aware of the challenges of government and local culture ➔ Leveraged those who excel in NSW ➔ Unique to NSW ➔ Accessible layouts & language ➔ Framework-agnostic ➔ Highly adaptable
  28. Consciousness Nifty trick… Competence Unconscious incompetence Conscious incompetence Conscious competence

    Unconscious competence Imposter syndrome
  29. Effective > Best

  30. “Practice” Photo by Brett Jordan on Unsplash

  31. What you do How you do it

  32. What you do How you do it Why you do

    it Who you do it with When you do it
  33. When you focus on problems and progress, you can design

    less, not more
  34. ➔ People are proactive when they’re faced with a problem

    ➔ Big promises kill trust ➔ People care about progress, not practice ➔ High value “slices” of the design process ➔ Pro tips ➔ Highly adaptable
  35. Nifty trick… → REALITY IDEAL

  36. Progress > Practice

  37. Enable > Embed Effective > Best Progress > Practice

  38. Theory of change

  39. Clear, shared expectations Empowered, capable people Outcomes Accessible, reliable pathways

  40. A framework for change Part 3/3

  41. Those who want to excel Those who excel

  42. Problems + Motivations Effective practice

  43. Those who want to excel Those who excel Our role

  44. Task 1: Nail the value exchange Those who want to

    excel Those who excel
  45. Task 2: Diversify the means of exchange Those who want

    to excel Those who excel
  46. Task 3: Reduce friction, increase momentum Those who want to

    excel Those who excel
  47. Those who excel Those who want to excel Our job

  48. A final thought…

  49. Have fun Think deep Give a sh!t

  50. Death to best practice.

  51. Cheers. @anidiotswisdom /richardbrophy rich@richbrophy.com NSW Digital Service Toolkit Pickleinc.com.au richbrophy.com

  52. One Complimentary, not uniform.

  53. Death to best practice - Rich Brophy Where we’re at

  54. Those who excel Those who want to excel Our role

    Aw areness Consideration Engagem ent Endorsem ent* Recognition Content Contribution Contribution
  55. Those who excel Those who want to excel Aw areness

    Content
  56. Those who excel Those who want to excel Feedback