େاۀͷதʹlϓϩμΫτνʔϜΛͭ͘Δ࢓ࣄz 1E.%BZT

© Muture Corp. All Rights Reserved. 2 ݉ݪ༎ଡ ɹɹ 1SPEVDU.BOBHFS גࣜձࣾσΟʔɾΤψɾΤʔ ɾUP$޲͚ΞϓϦ։ൃ 48& ɾ֎෦ڠۀҊ݅ 48& 1. גࣜձࣾ4IPXDBTF(JH ɾҿ৯ళ޲͚ϞόΠϧΦʔμʔ4BB4 ɾ0.0ϓϥοτϑΥʔϜ 71PG1SPEVDU גࣜձࣾ.VUVSF ɾؙҪશࣾ%9ͷͨΊͷࢧԉશൠ ɾϓϩμΫτάϩʔεࢧԉ 4/4ΦϯϥΠϯ໊ࢗ

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© Muture Corp. All Rights Reserved. 6 ܦࡁ࢈ۀলσδλϧΨόφϯεɾίʔυ اۀ͕Ϗδωε؀ڥͷܹ͍͠มԽʹରԠ͠ɺ σʔλͱσδλϧٕज़Λ׆༻ͯ͠ɺސ٬΍ࣾձͷχʔζΛجʹɺ ੡඼΍αʔϏεɺϏδωεϞσϧΛมֵ͢Δͱͱ΋ʹɺ ۀ຿ͦͷ΋ͷ΍ɺ૊৫ɺϓϩηεɺاۀจԽɾ෩౔Λมֵ͠ɺ ڝ૪্ͷ༏ҐੑΛཱ֬͢Δ͜ͱɻ

© Muture Corp. All Rights Reserved. 7 ܦࡁ࢈ۀলσδλϧΨόφϯεɾίʔυ اۀ͕Ϗδωε؀ڥͷܹ͍͠มԽʹରԠ͠ɺ σʔλͱσδλϧٕज़Λ׆༻ͯ͠ɺސ٬΍ࣾձͷχʔζΛجʹɺ ੡඼΍αʔϏεɺϏδωεϞσϧΛมֵ͢Δͱͱ΋ʹɺ ۀ຿ͦͷ΋ͷ΍ɺ૊৫ɺϓϩηεɺاۀจԽɾ෩౔Λมֵ͠ɺ ڝ૪্ͷ༏ҐੑΛཱ֬͢Δ͜ͱɻ

© Muture Corp. All Rights Reserved. 8 ސ٬ɾࣾձͷχʔζ σʔλɾσδλϧ ٕज़ͷ׆༻ ۀ຿ͦͷ΋ͷ ૊৫ ϓϩηε اۀจԽɾ෩౔ ͷมֵ ੡඼ αʔϏε ϏδωεϞσϧ ͷมֵ ԣஅతͳΞϓϩʔν͕ඞਢ ݟա͝͞Ε͕ͪ

© Muture Corp. All Rights Reserved. .VUVSFͷΞϓϩʔν૊৫σβΠϯʷ൐૸ܕࢧԉ 9 ܦӦ͔Βࣄۀ·Ͱ֊૚ԣஅͨ͠ࢧԉΛߦ͏͜ͱͰɺޮՌతʹ՝୊ͷநग़͔Βղܾ·ͰΛ࣮ߦͰ͖Δମ੍Λऔ͍ͬͯΔɻ %9ʹ͸૊৫ߏ଄΍੍౓͕োนͱͳΔέʔε΋ଟ͘ɺ͜ΕΒʹϫϯετοϓͰରԠՄೳͳ%9ਪਐࣨͱͷڠಇମ੍Λલఏͱ͍ͯ͠Δͷ͕ಛ௃ɻ ؙҪάϧʔϓ ۚ༥ ࣄۀ খച ࣄۀ ɾɾɾ .VUVSF σδλϧઐ໳ਓࡐ %9ਪਐࣨ ਓࣄɾ੍౓౳ ৘ใ γεςϜ ΞδϟΠϧ$P& ൐૸ܕࢧԉ ૊৫σβΠϯ

© Muture Corp. All Rights Reserved. .VUVSFͷΞϓϩʔν૊৫σβΠϯʷ൐૸ܕࢧԉ 10 ҟͳΔಛੑͷϓϩδΣΫτΛෳ਺൐૸͢Δ͜ͱͰɺಉ͡ձࣾ಺ʹ͓͚Δଟछଟ༷ͳ՝୊Λൃݟ͢Δ͜ͱ͕Ͱ͖Δɻ ͜ΕΒ͸ڞ௨%#ʹ஝ੵΛߦ͓ͬͯΓɺ՝୊ͷྨܕԽ΍ґଘؔ܎ͷ෼ੳͳͲΛ௨ͯ͡ɺ૊৫มֵͷোนͱͳΔཁૉΛݟ͚ͭग़͍ͯ͘͠ɻ 1SPKFDU" 1SPKFDU# 1SPKFDU$ άϩʔεࢧԉ ৽نࣄۀࢧԉ ܦӦ%9ਪਐࣨ ࣄۀߏ૝ࢧԉ શࣾ՝୊ͷٵ্͍͛ োนͷղফ ՝୊ͷྨܕԽ ΞδϟΠϧίʔν

© Muture Corp. All Rights Reserved. େاۀʹ͓͚Δ૊৫ߏ଄ͷෛ େاۀͷதʹlϓϩμΫτνʔϜΛͭ͘Δ࢓ࣄz͸େ͖ͭ͘ 11 ͭ໨͕ɺେاۀͷதʹ಺֎ͷྗΛ߹ΘͤͯlϓϩμΫτνʔϜzΛ૊੒͠ɺ͜ͷ੒௕Λࢧԉ͍ͯ͘͠ͱ͍͏࢓ࣄɻ ͭ໨͕ɺνʔϜ͕ݖݶΛ༗্ͨ͠ͰܧଓతͳՁ஋୳ࡧΛ࣮ߦͰ͖ΔΑ͏ʹɺطଘͷߏ଄Λม͍͑ͯ͘ͱ͍͏࢓ࣄɻ ϓϩμΫτνʔϜΛͭ͘Δ࢓ࣄ 1SPEVDU$PBDI 696* ֎෦ύʔτφʔ શһ૯߹৬ͳνʔϜΛ৬ೳԣஅܕνʔϜʹ࠶ߏங Ұา໨ͱͯ͠͸Ձ஋୳ࡧػೳͷ಺෦ԽΛ໨ࢦ͍ͯ͘͠ #VTJOFTT 5FDI "MJHONFOU 1E. ૊৫ɾ੍౓ ࣄۀઓུɾܭը ܾࡋߏ଄ εςʔΫϗϧμʔ ϓϩμΫτνʔϜ͕੒௕Ͱ͖Α͏ʹ؀ڥΛ੔උ͢Δ ඞཁʹԠͯ͡ಛ۠΍ग़ౡͳͲͷΞϓϩʔνΛऔΔ৔߹΋ ϓϩμΫτνʔϜ͕ҭͭ؀ڥΛͭ͘Δ࢓ࣄ ؙҪ( .VUVSF

© Muture Corp. All Rights Reserved. ֊૚ܕͷҙࢥܾఆ͔ΒɺϓϩμΫτϢʔβʔΛத৺ͱ͢Δҙࢥܾఆ΁ 12 TRANSFORMED HIERARCHICAL PRODUCT-LED

© Muture Corp. All Rights Reserved. "QQFOEJYͱ͋ΔϓϩδΣΫτʹ͓͚Δʮେखࣄۀऀ޲͚%9$SJUFSJBʯΛ༻͍ͨΞηεϝϯτ݁Ռ 13 0% 25% 50% 75% 100% ॳڃฤ தڃฤ 63.6% 75.0% 27.3% 59.4% 12.1% 28.1% Mutureࢧԉલ 1೥ޙ 2೥ޙ େखࣄۀձࣾ޲͚%9$SJUFSJB

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