大企業の中に “プロダクトチームをつくる仕事”

▼イベント概要
PdM Days
https://pdmdays.recruit-productdesign.jp

▼登壇者
株式会社Muture
プロダクトマネージャー
兼原 佑汰
https://twitter.com/yukagil

---Mutureについて---
▼Ｘ
https://twitter.com/MutureCorp
▼📕 note
https://note.com/muture
▼🏠 muture.jp
https://muture.jp
▼🎧 Podcast
https://open.spotify.com/show/7kloXRiYzRzcQqGPktakbf?si=3e9989396abb4da5

Transcript

1. େاۀͷதʹ
   lϓϩμΫτνʔϜΛͭ͘Δ࢓ࣄz 
   1E.
   %BZT
2. © Muture Corp. All Rights Reserved. 2 ݉ݪ
   ༎ଡ ɹɹ 1SPEVDU
   .BOBHFS 
   גࣜձࣾσΟʔɾΤψɾΤʔ ɾUP$޲͚ΞϓϦ։ൃ
   48&
   ɾ֎෦ڠۀҊ݅
   48&
   1. 
   גࣜձࣾ4IPXDBTF
   (JH ɾҿ৯ళ޲͚ϞόΠϧΦʔμʔ4BB4
   ɾ0.0ϓϥοτϑΥʔϜ
   71
   PG
   1SPEVDU 
   גࣜձࣾ.VUVSF ɾؙҪશࣾ%9ͷͨΊͷࢧԉશൠ
   ɾϓϩμΫτάϩʔεࢧԉ 4/4
   
   ΦϯϥΠϯ໊ࢗ
3. © Muture Corp. All Rights Reserved. .VUVSFʹ͍ͭͯ 3
4. © Muture Corp. All Rights Reserved. ؙҪάϧʔϓʹ͍ͭͯ 4
5. © Muture Corp. All Rights Reserved. .VUVSFͷओͳ׆ಈ಺༰ 5
6. © Muture Corp. All Rights Reserved. 6 ܦࡁ࢈ۀল
   σδλϧΨόφϯεɾίʔυ اۀ͕Ϗδωε؀ڥͷܹ͍͠มԽʹରԠ͠ɺ
   σʔλͱσδλϧٕज़Λ׆༻ͯ͠ɺސ٬΍ࣾձͷχʔζΛجʹɺ ੡඼΍αʔϏεɺϏδωεϞσϧΛมֵ͢Δͱͱ΋ʹɺ
   ۀ຿ͦͷ΋ͷ΍ɺ૊৫ɺϓϩηεɺاۀจԽɾ෩౔Λมֵ͠ɺ
   ڝ૪্ͷ༏ҐੑΛཱ֬͢Δ͜ͱɻ
7. © Muture Corp. All Rights Reserved. 7 ܦࡁ࢈ۀল
   σδλϧΨόφϯεɾίʔυ اۀ͕Ϗδωε؀ڥͷܹ͍͠มԽʹରԠ͠ɺ
   σʔλͱσδλϧٕज़Λ׆༻ͯ͠ɺސ٬΍ࣾձͷχʔζΛجʹɺ ੡඼΍αʔϏεɺϏδωεϞσϧΛมֵ͢Δͱͱ΋ʹɺ
   ۀ຿ͦͷ΋ͷ΍ɺ૊৫ɺϓϩηεɺاۀจԽɾ෩౔Λมֵ͠ɺ
   ڝ૪্ͷ༏ҐੑΛཱ֬͢Δ͜ͱɻ
8. © Muture Corp. All Rights Reserved. 8 ސ٬ɾࣾձͷχʔζ σʔλɾσδλϧ ٕज़ͷ׆༻ ۀ຿ͦͷ΋ͷ ૊৫ ϓϩηε اۀจԽɾ෩౔ ͷมֵ ੡඼ αʔϏε ϏδωεϞσϧ ͷมֵ ԣஅతͳΞϓϩʔν͕ඞਢ ݟա͝͞Ε͕ͪ
9. © Muture Corp. All Rights Reserved. .VUVSFͷΞϓϩʔν
   ૊৫σβΠϯ
   ʷ
   ൐૸ܕࢧԉ 9 ܦӦ͔Βࣄۀ·Ͱ֊૚ԣஅͨ͠ࢧԉΛߦ͏͜ͱͰɺޮՌతʹ՝୊ͷநग़͔Βղܾ·ͰΛ࣮ߦͰ͖Δମ੍Λऔ͍ͬͯΔɻ
   %9ʹ͸૊৫ߏ଄΍੍౓͕োนͱͳΔέʔε΋ଟ͘ɺ͜ΕΒʹϫϯετοϓͰରԠՄೳͳ%9ਪਐࣨͱͷڠಇମ੍Λલఏͱ͍ͯ͠Δͷ͕ಛ௃ɻ ؙҪάϧʔϓ ۚ༥
   ࣄۀ খച
   ࣄۀ ɾɾɾ .VUVSF σδλϧઐ໳ਓࡐ %9ਪਐࣨ ਓࣄɾ੍౓౳ ৘ใ
   γεςϜ ΞδϟΠϧ$P& ൐૸ܕࢧԉ ૊৫σβΠϯ
10. © Muture Corp. All Rights Reserved. .VUVSFͷΞϓϩʔν
    ૊৫σβΠϯ
    ʷ
    ൐૸ܕࢧԉ 10 ҟͳΔಛੑͷϓϩδΣΫτΛෳ਺൐૸͢Δ͜ͱͰɺಉ͡ձࣾ಺ʹ͓͚Δଟछଟ༷ͳ՝୊Λൃݟ͢Δ͜ͱ͕Ͱ͖Δɻ
    ͜ΕΒ͸ڞ௨%#ʹ஝ੵΛߦ͓ͬͯΓɺ՝୊ͷྨܕԽ΍ґଘؔ܎ͷ෼ੳͳͲΛ௨ͯ͡ɺ૊৫มֵͷোนͱͳΔཁૉΛݟ͚ͭग़͍ͯ͘͠ɻ 1SPKFDU
    " 1SPKFDU
    # 1SPKFDU
    $ άϩʔεࢧԉ ৽نࣄۀࢧԉ ܦӦ%9ਪਐࣨ ࣄۀߏ૝ࢧԉ શࣾ՝୊ͷٵ্͍͛ োนͷղফ ՝୊ͷྨܕԽ ΞδϟΠϧίʔν
11. © Muture Corp. All Rights Reserved. େاۀʹ͓͚Δ૊৫ߏ଄ͷෛ େاۀͷதʹ
    lϓϩμΫτνʔϜΛͭ͘Δ࢓ࣄz͸େ͖ͭ͘ 11 ͭ໨͕ɺେاۀͷதʹ಺֎ͷྗΛ߹Θͤͯ
    lϓϩμΫτνʔϜz
    Λ૊੒͠ɺ͜ͷ੒௕Λࢧԉ͍ͯ͘͠ͱ͍͏࢓ࣄɻ
    ͭ໨͕ɺνʔϜ͕ݖݶΛ༗্ͨ͠ͰܧଓతͳՁ஋୳ࡧΛ࣮ߦͰ͖ΔΑ͏ʹɺطଘͷߏ଄Λม͍͑ͯ͘ͱ͍͏࢓ࣄɻ ϓϩμΫτνʔϜΛͭ͘Δ࢓ࣄ 1SPEVDU
    $PBDI 69
    
    6* ֎෦ύʔτφʔ શһ૯߹৬ͳνʔϜΛ৬ೳԣஅܕνʔϜʹ࠶ߏங
    Ұา໨ͱͯ͠͸Ձ஋୳ࡧػೳͷ಺෦ԽΛ໨ࢦ͍ͯ͘͠ #VTJOFTT 5FDI "MJHONFOU 1E. ૊৫ɾ੍౓ ࣄۀઓུɾܭը ܾࡋߏ଄ εςʔΫϗϧμʔ ϓϩμΫτνʔϜ͕੒௕Ͱ͖Α͏ʹ؀ڥΛ੔උ͢Δ
    ඞཁʹԠͯ͡ಛ۠΍ग़ౡͳͲͷΞϓϩʔνΛऔΔ৔߹΋ ϓϩμΫτνʔϜ͕ҭͭ؀ڥΛͭ͘Δ࢓ࣄ ؙҪ( .VUVSF
12. © Muture Corp. All Rights Reserved. ֊૚ܕͷҙࢥܾఆ͔ΒɺϓϩμΫτϢʔβʔΛத৺ͱ͢Δҙࢥܾఆ΁ 12 TRANSFORMED HIERARCHICAL PRODUCT-LED
13. © Muture Corp. All Rights Reserved. "QQFOEJY
    ͱ͋ΔϓϩδΣΫτʹ͓͚Δʮେखࣄۀऀ޲͚%9
    $SJUFSJBʯΛ༻͍ͨΞηεϝϯτ݁Ռ 13 0% 25% 50% 75% 100% ॳڃฤ தڃฤ 63.6% 75.0% 27.3% 59.4% 12.1% 28.1% Mutureࢧԉલ 1೥ޙ 2೥ޙ େखࣄۀձࣾ޲͚%9
    $SJUFSJB
14. © Muture Corp. All Rights Reserved. 14
15. © Muture Corp. All Rights Reserved.