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First, design no
harm…
Per Axbom
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Abusive environments
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Abusive environments
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Abusive environments
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If you screw people over they are
going to stop doing business with
you, and they’ll tell all their friends
to stop doing business with you.
“
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If you screw people over they are
going to stop doing business with
you, and they’ll tell all their friends
to stop doing business with you.
– Voices of privilege
“
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1. Society normalises unhealthy behaviour
and people may not understand that their
relationship is abusive.
data habits privacy contracts
Why people do not leave
abusive relationships
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Why people do not leave
abusive relationships
2. Victims feel personally re"onsible for
the abusive behavior.
“It’s me” “My fault” “My lack of self-control”
“I didn’t read the terms.” “I’m struggling, everyone else seems fine.”
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Why people do not leave
abusive relationships
3. If you stick it out, things might change.
“Remember the good times.” “It’s not all bad.”
“I think people are starting to notice. “ “It can’t get worse?”
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Why people do not leave
abusive relationships
4. You share a life together.
Here are your photos. Here are you colors.
Here are your friends. “I can’t leave all my stuff!”
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Why people do not leave
abusive relationships
5. Leaving is made difficult.
Please call. These hours only.
7 days before renewal. “You’ll lose all your history.”
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The ability to abuse
Conversion-driven design…
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The ability to abuse
I want to help people.
“
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The ability to abuse
I want to help people.
“
A position to help is also
a position to abuse.
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The ability to abuse
I want to help people.
“
A position to help is also
a position to
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The ability to abuse
covert
nudge
naive
exclusion
neglect
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The ability to abuse
Well hey, if they don’t like
it they can just leave.
“
– You, when you’ve gone too far.
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The ability to abuse
Well hey, if they don’t like
it they can just leave.
“
– You, when you’ve gone too far.
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Addiction Surveillance Data exploitation Dark patterns
Coercion Exclusion Obstacles
Access
Communication
Collaboration
Relationships Time management
Participation Control
Neglect
Why ethical codes matter
empower
abuse
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Why ethical codes matter
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[…] what is our Hippocratic Oath for
design. Can you talk about how you’re
thinking about that these days?
“
Why ethical codes matter
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[…] I think if we made the oath to first do
no harm as designers, we would likely
never do anything new. […] I worry
about an automatic reaction to the kind
of ethical dilemmas that we have today,
with technology, to be, we’re not gonna
take any risks.
“
– Tim Brown
Why ethical codes matter
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We need systems in place to ensure that
“ we don’t do too much harm.
Or we don’t harm intentionally.
Why ethical codes matter
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we don’t do too much harm.
Why ethical codes matter
“
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we don’t do too much harm.
?
Why ethical codes matter
“
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some abuse will be worth it
?
Why ethical codes matter
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Ethical codes SUPPORT risk-taking.
Why ethical codes matter
Ethical codes SUPPORT innovation.
Ethical codes SUPPORT moving forward.
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Ethical codes SUPPORT risk-taking.
Why ethical codes matter
Ethical codes SUPPORT innovation.
Ethical codes SUPPORT moving forward.
Minimizing harm.
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Why ethical codes matter
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Learnings from
medical ethics
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Learnings from
medical ethics
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Learnings from
medical ethics
1. It’s not recommended to
always treat patients as
you yourself would like to
be treated.
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Learnings from
medical ethics
2. Risk-taking to improve well-
being is fine, but only with the
full, informed consent of the
person at risk.
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Learnings from
medical ethics
3. People have a right to
make decisions that are
bad for themselves.
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Learnings from
medical ethics
4. Be open about
lack of knowledge.
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Learnings from
medical ethics
5. Avoiding harm is not
enough, you also have to
take steps to contribute to
well-being.
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Learnings from
medical ethics
6. Think about, discuss
and record ethical
considerations and feel
confident that you can
justify your decisions.
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Learnings from
medical ethics
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Bridge the conversations
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Bridge the conversations
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Bridge the conversations
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Bridge the conversations
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Bridge the conversations
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Bridge the conversations
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Bridge the conversations
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Bridge the conversations
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Bridge the conversations
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The virus helped me remember why I
chose this profession.
“
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Per Axbom
I encourage you to
work in ways that
help you remember
why you chose your
profession.
axbom.com/first
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Coach • Designer • Writer
Teacher • Podcaster
Per Axbom