Per Axbom is the Swedish communications and design strategist who was born in Liberia and grew up in Saudi Arabia and Tanzania. His international background, early 80s interest in computers and passion for responsible innovation have led to a strong commitment to human rights in digitalization.

Per is the author of the handbook Digital Compassion, co-host of classic UX Podcast and for more than 20 years has been blogging about the human perspective in digital development on

Today, he considers himself an expert witness to the tech industry's ongoing experiments with human attention, autonomy and health. This has led him to work with education and writing to boost knowledge about risks and promote ethical working methods.



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