Create advocacy through storytelling. How to 

Hey, I’m Christopher I work @ Future Friendly 

3 Some work 

4 Evolve storytelling From To Having the audience see and hear facts. Taking the audience to a place where they understand and connect with our ideas. Challenge ideas Becoming advocates, driving forward the work. 

5 Humans have a Truth default It’s how we function as a society. If we challenged everything nothing would get done. 

6 With believing new ideas, this is not the case We are built to be skeptics, to poke holes in theories and ensure everything has been considered before agreeing. 

7 Credible Are you the right people to be sharing this idea? How people typically challenge ideas Problem Is that the right problem, do you understand it enough? Vision What is your idea? I don’t understand where we are going Believable I don’t really believe it, even though you have a bunch of facts. Practical Can we actually do what you’re proposing? Aspirational Is it aspirational enough for me to advocate the idea 

We need to tackle each of these points as we are telling our story. But we need to tackle them in the right order, and in the right way. 

Storytelling arc 

10 – Ensure your story is credible 

List out the previous work that has informed your thinking List out everyone who has been involved to date & 

12 

13 – Clearly define the problem space. 

14 Without aligning on the problem space It’s impossible for everyone to agree on a solution 

15 We are unable to meet basic needs due to a fragmented customer experience. Customer I have to always start from scratch when applying for products, no one shares my preferences and details with other teams. Business We frequently suggest the wrong products due to not having the full picture of the customer Root problem Symptoms 

16 – Have a vision for the future state. 

17 Have an opinion be clear that is it is your opinion. & 

18 Don’t assume anyone will make the same conclusions you made. This isn’t a formula, It’s dangerous to assume that anyone will take away the same meaning. 

19 A vision statement should clearly describe the future you are designing for And what everyone gets when you arrive 

20 An experience that supports students to explore, compare and choose the right course for them. Students will be able to confidently select courses based on interests, preferences and suitability. Vision Where we are going Outcome What we get when we arrive 

21 Show where this vision fits in relation to everything else. Quick & easy access to personalised content Helping customers self serve Critical focus Seamless log in experience 

22 – Connect your facts with human stories. 

Facts & figures are critical, but they are not relatable. If you want your audience to believe you, make your research relatable. 

24 1 in 3 Australian households would be unable to find $500 in an emergency. I guess I wouldn't buy meat that week. Reaction to a scenario where they had to budget with $50 less a week. Finances were so tight that food was the only thing the customer could cut back. Joel 55 years old Statistic Human story Representative sample of 3,000 Australians. Statistic relative to consumers’ income 

25 – Break the idea down so it’s practical. 

Solutions that lead to real change, are seen as too big. 

3 horizons roadmap Horizon 1: Delivering value today. The foundations for the future Horizon 2: The bridge to the future Connect, consolidate and guide Horizon 3: Delivering on the vision The beyond everyday banking Platform Allow customers to gain visibility over where their business truly stands. Provide the guidance to help customers spot patterns and make sense of the numbers. A single place to help customers and teams to understand and manage change over time — with all the tools, and support needed to prosper. Key features Key features Key features 

28 – Make your presentation digestible 

One idea per slide Helps people follow the story. 

Speak human Avoid jargon 

Use diagrams Support different learning styles 

Discuss worries before goals It is extremely difficult to have a genuine, meaningful conversation about the customer’s long-term goals without first addressing the worries that are impeding their clarity of thought. 

33 – Make it aspirational. 

We need change now 34 

e/ [email protected] t/ @christoph_ellis l/ linkedin.com/in/ellischristoph Thank you Questions? Say hi!