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Information Architecture (IA)
Triangle UXPA | ExploreUX
“A Day in The Life” Talk
Julie Grundy, IA/UX for Duke U
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What does an Information Architect do
all day?
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1. Understand Information
- Fully absorbing the content you are working
on.
- organizational research & competitive research
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2. Understand Users
- Learning about the humans who interact with
your organization.
- User research (surveys, one on one interviews,
ethnographic studies, analytics and other
quantitate data.)
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3. Share
- Share what you’ve learned about the
organization and it’s users.
- Think outside of the digital product.
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4. Organize
- What are all the pieces? How do they relate?
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4.2 Organize
Look for patterns / themes
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5. Categorize
Define your findings.
Group: Colors
Yellow
Red
Black
Blue
Forest
Green
White
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6. Show Relationships
How do the groups relate to each other and what
rules do they follow based on real world
practices?
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7. Design Experience
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8. Test & Iterate
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Real Example: TIP Redesign
Understanding Information
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Real Example: TIP Redesign
Understanding Users
- Parent Survey
- User interviews
- Proto personas developed
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Share
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Organize
• Identified content priorities (programs)
• Identified other content types (key dates,
news)
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Categorize
• Content priorities
• What are the
components of a
program? Date?
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Showed Relationships
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Designed Experience: Wireframe
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Designed Experience: Content with Controlled
Vocabulary
Content Modeling Example; news content type
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Test & Iterate
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Lastly
Become the content & quality police.